Book Description
Thompson, Strickland and Gambles’, CRAFTING AND EXECUTING STRATEGY: The Quest for Competitive Advantage, 14e clearly conveys the central thrust of basic courses in business and competitive Strategy. This text presents the most recent research in strategy in a way that students can understand and apply to business cases and problems. This edition includes a streamlined presentation of the chapters and an all new chapter on Strategy, Ethics and Social Responsibility. Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY, 14e includes 37 new or updated cases that will spark student interest and generate lively classroom discussions.
Customer Reviews:
Informative business guide to strategy.......2006-08-23
I bought this book for a college class and kept it. While it is not the most exciting book, the case studies are an excellent guide to a wide range of business plans and strategies. The cases are divided into four categories: single business companies, diversified companies, implementing and executing strategy and ethics & social responsibility. The cases are very complete and interesting. The downside is the shelf life of the book - I would expect a new edition before long.
Student Review.......2005-12-10
I am a student majoring in Business Administration who recently used this text in an upper-level management course. The book's writing is utterly superfluous. Boredom was frequently my sentiment as I weeded through unnecessarily labyrinthine sentences. The ideas in the book were occasionally interesting, but were usually ideas I had already developed on my own via simple intuition. Perhaps the most valuable part of the text is the section of case studies. This closing segment of the book contains many great ideas for student projects. Overall, this text disappoints me as a student
Product Still to be Used.......2005-08-23
I will begin using this product next week, and will be in a better position to review it after my six week module.
Book Description
Thompson, Strickland and Gambles', CRAFTING AND EXECUTING STRATEGY, 15e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. Scores of new examples have been added to complement the new and updated Illustration Capsules. More chapter-end exercises have been included. The result is a text treatment with more punch, greater clarity, and improved classroom effectiveness. But none of the changes have altered the fundamental character that has driven the text’s success over the years. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. Known for its cases and teaching notes, CRAFTING AND EXECUTING STRATEGY includes a case line--up that will spark student interest and generate lively classroom discussions. A truly appealing lineup of 33 diverse, timely, and thoughtfully-crafted cases complements the text presentation. Many cases involve high-profile companies, and all are framed around issues and circumstances tightly linked to the content of the 13 chapters, thus pushing students to apply the concepts and analytical tools they have read about. And there's a comprehensive package of support materials that are a breeze to use, highly effective, and flexible enough to fit most any course design.
Customer Reviews:
Great Service.......2007-10-02
I received my book in a timely fashion and everything was just as stated. Seller is 100% reliable.
CRAFTING AND EXECUTING STRATEGY.......2007-09-22
IT TOOK A WHILE FOR THE TEXTBOOK TO REACH ME. I WAS DISAPPOINTED WITH HOW SLOW THE DELIVERY PROCESS WAS AND ALMOST DIDN'T HAVE THE TEXT IN TIME FOR CLASS. SERVICE AND DELIVERY COULD BE MUCH MORE PROMPT.
Perfect!.......2007-09-20
This book is just what I need for my class - Strategic Management - the one class I absolutely have to take in order to graduate since I'm a Business major.
Excellent Product+Service from Amazon.com.......2007-03-13
This was the best product i've ever purchased from Amazon.com. Until most recently, I've only bought textbooks from Amazon, and that too at a very short notice (the kind of lazy person that I am!).. and Amazon has really kept me happy!
This is a great book for those taking a course on Strategic Management, and for those who are not, but are so much more interested in learning so much about how all those CEOs do their work. This book has got it all, complete with real-world case studies of your most admired corporations, how they've been faring good or bad, and develops a real deep insight into the precedant variables that have caused it's current performance. This book is superb for those who wish to analyze the nuances of what it takes to run a business (any business). Highly Recommended!
About Amazon, I can't thank them enough. I needed the book within three days --I had a class assignment due in that time, and lazy that I am, I had to wait until the last minute to order it. But, thanks to Amazon's 2-day "guaranteed" shipping that I received it on the 2nd day. Guaranteed!
Also highly recommended to all those who want it "fast"...!
Average customer rating:
- Chinese Herbal Medicine
- Daunting at first, but then easier to come to terms with later
- The Internet is a nice source of Information, too
- Exactly what I wanted
- Essential Reference Material
|
Chinese Herbal Medicine: Materia Medica, Third Edition
Dan Bensky ,
Steven Clavey , and
Erich Stoger
Manufacturer: Eastland Press
ProductGroup: Book
Binding: Hardcover
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ASIN: 0939616424 |
Book Description
The new 3rd edition of Chinese Herbal Medicine: Materia Medica is designed to give practitioners the information they need to practice Chinese herbal medicine with greater understanding and confidence. It provides a wealth of new information -- more than twice the content of the previous edition -- and practical insight into more than 530 of the most commonly used herbs in the Chinese pharmacopoeia.
Drawing from a wide range of sources, both classical and modern, this edition provides unparalleled perspective and detail that goes far beyond what is available elsewhere to the Western practitioner.
Herbs are grouped in chapters by function, with expanded summaries and tables for contrast and comparison. Each herb is identified by its pharmaceutical, pinyin, botanical, and family names, as well as Chinese, Japanese, Korean, and English common names.
Key characteristics are provided at the beginning of each entry, along with dosage, properties, channels entered, and relevant cautions and contraindications. This provides a quick overview of essential information.
Actions and indications are integrated with important combinations that illustrate the range of an herb's functions, with references to appropriate formulas. This presents a more three-dimensional picture of how each herb is actually used.
Expanded commentary offers in-depth analysis and places each herb in its clinical context through rich historical references. The mechanisms of action underlying important combinations, and comparisons with similar herbs, provide a broader context for understanding how the herb can be used with optimal effect.
A section devoted to nomenclature and preparation describes the most important methods of processing and preparing each herb, and the advantages of each method. It also provides information about other commonly-used names and historical background.
Safety is an important focus of this edition, with an emphasis on proper herb identification. Issues concerning standardized products, desirable qualities, variants, and adulterants are explained for each herb. There is also extensive information on toxicity, as well as chemical constituents.
The utility of this book is enhanced by its wide range of appendices, among which are color photographs comparing the standard and adulterant forms of over 20 common herbs; tables of herbs that are indicated for specific pathologies of the five yin organs; and extensive cross references of the herbs by taxonomy, pinyin, pharmaceutical name, and other East Asian languages. There are also comprehensive indices of both herbs and formulas, as well as a general index.
Customer Reviews:
Chinese Herbal Medicine.......2007-09-12
This is by far the best Chinese Herbal Medicine referral book I have come across in my studies.
Daunting at first, but then easier to come to terms with later.......2007-05-29
Well, what can you say about this book? This is a hefty, giant book, and could certainly induce some kind of cerbral damage if dropped out of a third story window. :) No, in all seriousness, this is a great, concise book, and as the title of this review implies, it becomes more manageable after you get used to it. Used solely by itself, it will probably not help the student of Chinese herbology to ace any exams, but used in accordance with other study techniques, it will furter deepen and reinforce the studying of the herbs.
The Internet is a nice source of Information, too.......2007-04-23
Well,
Institute of Chinese Medical Sciences (ICMS), with the generous support from the Macao SAR Government and University of Macau, was founded in 2002.
Dan Bensky is a graduate of the Macau Institute of Chinese Medicine (Oriental Medicine Diploma, 1975)
Exactly what I wanted.......2007-03-09
My book arrived sooner than expected and in perfect shape. Thank you!
Essential Reference Material.......2007-03-08
Bensky's herbal reference texts are industry standards. Buy this book or risk ridicule.
Book Description
Thompson, Strickland and Gamble's, CRAFTING AND EXECUTING STRATEGY, 15e presents the latest research findings from the literature and cutting-edge strategic practices of companies have been incorporated to keep step with both theory and practice. Scores of new examples have been added to complement the new and updated Illustration Capsules. More chapter-end exercises have been included. The result is a text treatment with more punch, greater clarity, and improved classroom effectiveness. But none of the changes have altered the fundamental character that has driven the text's success over the years. The chapter content continues to be solidly mainstream and balanced, mirroring both the best academic thinking and the pragmatism of real-world strategic management. This paperback version of the text does not contain any cases, but it does include 21 readings from noted business writers that support the concepts in the main text portion. Instructors who would like to create their own case packets to go with this book should go to www.mhhe.com/primis to make their selections.
Customer Reviews:
Does not have BSG online code.......2007-05-06
Same contents as the hard cover edition but this version does not come with BSG online access code. If you will need to play the Business Strategy Game online, you will need to pay $35 extra for online access code.
Language is a bit simplistic, not the type you would expect in a business textbook.
Easy read.......2007-04-01
This book is fairly easy to read. Lots of good/useful case studies.
Exellent condition.......2007-03-23
Book was in great condition. Received exactly as described. Top class seller.
The authors should find a different editor........2007-02-05
This book contains a lot of valuable information on market strategy. The content of the book is very useful, but also very wordy and repetitive. That makes gleaning the book's "meat" a very frustrating task.
Fortunately, core concepts are listed in page margins to summarize main ideas. There are also diagrams illustrating these core concepts. These will help you to skip past the fluffy content.
I think this book shows real promise but is in serious need of copy editing.
Content of text is too repetitive.......2007-01-06
Book was required for an 8 week course. The way the text is written there is too much repetition and information for the course - some chapters are over 50 pages long (10-15 of those pages are used as examples and repetitive information). May be better suited to the standard semester class.
Book Description
She's got an uncanny knack for winning at slots, but her home-sweet-home is Bad-Ass Bert's Biker Saloon. She'd love to go deep undercover with an irresistibly hot cop, but he's got baggage as big as his biceps. She's survived a mysterious tragedy, but Mojo Sheepshanks hasn't quite figured out who she really is or how to get on with her life. And now the wisecracking Mojo is seeing ghosts--the real, ectoplasmic kind--and turning up baffling clues to her real identity. Suddenly a wealthy man is claiming to be her long-lost uncle…and she's being shadowed by an ex-con brother with a talent for killer mind games. As Mojo races to finally uncover the facts, she'll need all her savvy and strange new talent to keep someone from burying her--and the truth--for keeps.
Customer Reviews:
Supernatural.......2007-09-08
Loved this book. Wish it could have carried on with the plot, but all good things come to an end.. Well written and intriquing to read.
Just didn't grab me........2007-08-22
I don't care much for the first person style although in this one Mojo was very amusing with what she was thinking. But I would have liked to see things from someone else's POV. In this case it would have been great to know what Tucker was thinking. I also have a lot of questions:
When did Tucker and Mojo meet, what was their relationship like, when did she find out he was a cop, why did they break up, how long had he been divorced, was he still involved with his ex?
It looks like there is another book planned and I suppose some of these questions will be answered in that one. But, while the plot was interesting and the appearance of the ex-husband and dead cat were hysterical, I just didn't like this one enough to get started with a series.
Great read.......2007-08-20
This is a great mystery/romance read. Better than most. Looking forward to reading the next book in the series.
Linda does it AGAIN!.......2007-06-20
Just when you think she couldn't possibly top herself, she does. This book is fast paced, intriguing and suspensful. I thought her McKettrick Series was her best, until I read this. You can be ASSURED that it's a 5 star review.
Linda shines again.......2006-11-06
No matter what genre Linda choses to use, she shines. She has given life to another set of beloved characters with warmth, humor, and sex appeal. This is by far one of my favorite LINDA books, and look forward to the next installment.
Book Description
The Evolution of a Brand Powerhouse
The candles that lit the nights of Union soldiers during the Civil War. The synthetic detergent that eradicated hours of toil for women in the 1940s. The disposable diapers that added convenience to the lives of busy parents.
All of these breakthrough "firsts" and a host of others came from the same source: consumer goods giant Procter & Gamble. Rising Tide chronicles this company's extraordinary 165-year climb from a small, family-operated soap and candle company to a global powerhouse whose market-leading brands improve the lives of consumers everywhere.
Authors Davis Dyer, Frederick Dalzell, and Rowena Olegario were granted unprecedented access to P&G's corporate archives and exclusive interviews with key executives and employees. They describe the introduction and evolution of such household brands as Ivory, Tide, Crest, and Pampers and illustrate how P&G learned to satisfy consumers and compete in markets all over the world. They also recount insightful lessons about product innovation, global expansion, leadership transformation, business reinvention, and brand building.
Compelling and candid, Rising Tide is a fascinating journey through business history and material culture from colonial times through the Industrial Revolution and into the Information Age.
Customer Reviews:
SLICK CORPORATE NOSTALGIA FROM THE 'IVORY' TOWER.......2004-08-10
Little needs to be said for an account, any account, much less a peppy one that reads like a veritable 'soap' opera, of a company that spends close to US$ 5 billion p.a. on advertising alone.
It is by definition a must-read for anyone even on the periphery of the marketing industry, and Yours Truly can vouch for the insightful trivia you'll pick up along the way if you hang your shingle in the media circles.
But the sheer strategic sweep that the authors have packed into this treatise on what kept Ivory afloat (beyond watery puns) will make it a worthwhile read for just about anyone in business. The singular most significant take-away being the allocation of media budgets a century ago versus how things stand today.
Interesting thoughts and riveting reminiscences wrapped in sprightly prose. Recommended in a blink.
Book Description
Written for the introductory communication course, Communication Works presents communication principles, interpersonal communication, and public speaking in an engaging and highly interactive manner. Its use of questions in the narrative, margins, boxes, and captions supports instructors who prefer to lead a discussion-oriented course. Recognizing the challenges that our world presents for the communication students of the 21st century, the new edition includes enhanced coverage of ethical, cultural, and technological issues, while maintaining its focus on skill-building.
Book Description
Written for the introductory communication course, Communication Works presents communication principles, interpersonal communication, and public speaking in an engaging and highly interactive manner. Its use of questions in the narrative, margins, boxes, and captions support instructors who prefer to lead a discussion-oriented course. Recognizing the challenges that our world presents for the communication students of the 21st century, the new edition includes enhanced coverage of ethical, cultural, and technological issues, while maintaining its focus on skill-building.
The ninth edition has been updated and streamlined to enhance the text's friendly language to promote ease of usability and help students focus on the most relevant aspects of communication. A revised service-learning component and new part-ending case studies have been added to help students assess and apply their knowledge.
Customer Reviews:
Great Book!!.......2007-09-21
This book is an introductory course to accounting. It explains concepts and terminology in plain and basic English. To further enhance understanding of the materials, the authors have incorporated pictures and cartoons. This book is the newest edition and contains revised learning components and new part-ending case studies. The textbook also comes with a Student CD-ROM. It contains resources to help students, such as how to give a professional speech. Overall, this book is great for anyone who is taking an introductory course to accounting or anyone who wants to enhance their knowledge.
Book Description
STRATEGY: Winning in the Marketplace is the newest offering from proven authors Thompson, Gamble, and Strickland. As in previous works, the authors' mainstream presentation includes the most recent research in strategy presented in a way that students can understand and apply to business cases and problems. With fewer chapters and pages and shorter cases than previous texts by these authors, this text offers a more concise, lively, and user-friendly presentation of strategic management. Fundamental strengths of Thompson/Gamble/Strickland text treatments are very much evident in this edition-a compelling presentation of Porter's Five-Forces model and globally competitive markets and first-rate coverage of strategy execution and the drive for operating excellence. Another hallmark of this new product is the package of Thompson/Gamble/Strickland cases and related teaching notes. Over the years, this author team has developed a great network of case authors and is able to select from the cream of the crop. Having written scores of cases themselves and having a combined experience of 70 years teaching this particular course, they are very skilled in selecting the types of cases that will spark student interest and generate lively classroom discussions. Many of the cases reflect high profile industries, companies, products, and people that students will have heard of, know about from personal experience, or can easily identify with. The new case line-up features an exciting collection of the latest and best cases flush with valuable teaching points and lessons for students.
Customer Reviews:
Great Great book!.......2007-07-12
This is a great book. It teaches me how to analyze the competitive business environment we have today. It provides many good examples to illustrate the concepts. The book also includes many cases that tell me what strategies those big companies employ and how they succeed. I really like the book.
Customer Reviews:
(RAW Rating: 3.5) - Provocative passion.......2007-07-30
Ian Westmoreland is the proud owner of the Rolling Cascades Casino, one of the newest gambling casinos in Vegas. It boasts an affluent clientele and a security operation second to none. But because the prior owner was jailed for illegal gambling, the FBI wants to do an unofficial investigation of Ian's establishment. One of two agents will be assigned two the case, an intensely dogmatic investigator who is trying to make rank, or Brooke Chamberlain, a former love interest of Ian, one he has gotten out of his system. Guess who gets the assignment?
Brooke dated Ian for a little over three years, and looked out for his best interest, but Ian felt she betrayed him; he severed their ties and moved on. Under the guise of needing R&R, Brooke checks into the Rolling Cascades. She is fully aware that if Ian discovers the real reason she is there, things will erupt like a volcano. Well things do erupt, and not for the reasons either of them thought. But, they have to lay their differences aside, and whatever else is simmering between them, because the casino is the target for a notorious theft ring.
In true Brenda Jackson fashion, IAN'S GAMBLE will ignite readers in a way that is pleasing and rewarding. Again she gives a volatile story, with a touch of suspense. She revisits some favorites from the powerful Westmoreland family and highlights the mystique that surrounds them. This is a provocative read.
Reviewed by aNN
of The RAWSISTAZ Reviewers
it was to die for .......2007-01-09
oh! were can i began i just love all of her books i have all of her books Brenda Jackson is os amazing. I really love all of her books. I read this book in couple of hours. I always go though all of her books fast everyone need to go and get her books you would not put it down. Just go and get the book. I just love the westmoreland family.
Great story.......2006-11-10
I love the cover of this book - the guy is yummy! Good continuation of the Westmoreland series. Nice to read about a natural headed dread sister! Makes a change from the silky long hair stereotypes-lol
One thing I notice why do all the women in this series have to be virgins or only had one lover (who is never as good as the Wesmoreland male) whilst all the men are former playas - not exactly real is it? The fact she never had anyone during the 4 year separation whilst Ian is known as The Perfect End? - mmmmmmm. Anyway great book, nice to catch up on previous characters I look forward to the next one.
Mrs. Jackson has done it again!.......2006-11-06
This is the first westmoreland novel I read and it was so great I to read the others!
unfinished.......2006-11-05
i never recieved this item and i need to know what i should do to recieve a refund ot the product. this is the first problem i have had with amazon book purchases but i would still shop here.
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Crafting and Executing Strategy: Text and Readings with OLC with Premium Content Card (Strategic Management: Concepts and Cases)
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