Book Description
The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this countryIn Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With chapters like "The Ten Rules of Successful Communication" and "The 21 Words and Phrases for the 21st Century," he examines how choosing the right words is essential.Nobody is in a better position to explain than Frank Luntz: He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He'll tell us why Rupert Murdoch's six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than "digital cable," and why pharmaceutical companies transitioned their message from "treatment" to "prevention" and "wellness."If you ever wanted to learn how to talk your way out of a traffic ticket or talk your way into a raise, this book's for you.
Customer Reviews:
Great Book.......2007-10-07
Frank Luntz does a great job of driving across that it's not what you say, it's what people hear. Although the book had a lot of political references, the lessons to effective language can be applied to any walk of life.
Luntz's "1984".......2007-09-30
If you want to know how you are being manipulated, Frank Luntz will tell you how he does it in his candid book.
Clear. Concise. Comprehensive........2007-09-28
Dr. Luntz illustrates his 10 Rules of Effective Language in the subtitle of his book Words that Work: It's Not What You Say, It's What People Hear. His 10-rule, 10-word system proves the power of language.
Disturbingly accurate examples show the impact and importance of language. What gets wired in us and why? What moves us emotionally? What makes us spend? What connects us? Words are ripples.
Lutz reveals how we get so caught up in words that we fail to communicate. Consider leaders who speak in alphabet soup and spoil our language and understanding.
Like fine embroidery, words follow design; and design is seen differently by everyone with eyes.
Using case studies as examples, Luntz makes points about how passage of time affects words, how disordered words can cause dissension and how new words shade new meanings.
Most of all, he states, what we say is who we are. He's right. Think about it.
Rebecca Jacoby, copywriter
www.afewchosenwords.com
www.beckyjacoby.com
Brevity as an Effective Communication Skill (would that it were!).......2007-09-10
Mr. Luntz sites brevity as an effective communication skill, yet he goes on and on and on with his examples and repeats himself throughout the book.
He uses the book as a vehicle to promote his Republican platforms, which is boring and annoying.
He is a little impressed with himself and is not afraid to share that with the reader. An especially distasteful example of this is his self-serving introduction about performing for Democrats and celebrities at Ariana Huffington's home.
He tries to imitate Steven Levitt's style of writing but he's just not that interesting or cool.
WORDS THAT WORK.......2007-09-08
"Words That Work: It's Not What You Say, It's What People Hear" by Frank Luntz is a modern day "how to win friends and influence people" for the 21st century. "Words That Work" is a good book but the best part is the '10 Rules of Effective Language' in the first few chapters, which is basically the whole point of the book.
You may not want to read the other chapters because the book does surprisingly focus also on how businesses can use words. You can pretty much ignore the Publisher's Weekly criticism that this book is partisan. Luntz sights good and bad examples of communication from both Democrats and Republicans. His first anecdote deals with giving a seminar at Arriana Huffington's home for the Hollywood Elite!
People who don't care about politics or business will probably get bored with this book. But if you only get half-way through the book you will be convinced that "It's Not What You Say, It's What People Hear".
"MoveOn.Org" Democrats who try to smear the lessons Frank Luntz gives in this book may do so at your own peril.
Average customer rating:
- Absolutely beautiful
- Beautiful Book
- Intriguing and beguiling
- Excellent Product & Prompt Delivery
- No Words!
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Flotsam (Caldecott Medal Book)
David Wiesner
Manufacturer: Clarion Books
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Adele & Simon
ASIN: 0618194576 |
Book Description
A bright, science minded boy goes to the beach equipped to collect and examine flotsam--anything floating that has been washed ashore. Bottles, lost toys, small objects of every description are among his usual finds. But there's no way he could have prepared for one particular discovery: a barnacle-encrusted underwater camera, with its own secrets to share... and to keep.
Customer Reviews:
Absolutely beautiful.......2007-10-10
Beautifully done. Its too complex for my 16 month old right now but I can see her loving it as much as we do in the future. I won't be surprised if it becomes one of her favorite books to read. When that time comes we will have lots of fun making up stories to go with the pictures.
Beautiful Book.......2007-09-27
This book is a wordless story appropriate for children of many ages. The pages are full of beautiful illustrations that actually tell a story without having to use words. It also gives children the opportunity to use their imaginations to some degree because they are not strictly told what happens. In it, a boy finds a camera washed up on shore and develops the film. The pictures reveal underwater fantasies in large, brightly colored images.
Intriguing and beguiling.......2007-09-20
When my wife first saw this in the bookstore, she called out, nearly shouting, "Look at this." One look wouldn't do - couldn't do! The detail and clever storytelling in this book are amazing. This book belongs on the shelf of every illustrated book lover.
Excellent Product & Prompt Delivery.......2007-09-15
This item was exactly as described in the item description. It was in the original packaging and is in excellent condition. I am very satisfied and I highly recommend this seller and product to everyone. This is an excellent book by an excellent author!
No Words!.......2007-08-27
This is a beautiful book. Great pictures. But, no words. My child was very confused when there were no words to read. It does allow you, however, to expand and make up a story. But, I would have liked to know that this book had no words before I bought it!
Book Description
Focus, Focus, Focus! You will only have significant success with something that is an obsession. Success comes from having passion and having fun creating your objective!
Words of Wisdom is a collection of inspirational aphorisms, which Rev Run sends out to his closest friends each day and which were made suddenly popular when his television show zoomed to the top of the MTV charts. Rev Run (an ordained minister) closes each episode of Run's House by reading philosophical, Christian, and inspirational books in the bathtub before penning words that inspire, encourage, and motivate. Here, available for the first time to the public, are Run's Words of Wisdom published in a gifty yet affordable format just in time for the show's second season.
All great blessings come from being at peace. When the day is over, go to sleep. Never sit up worrying about tomorrow. Work hard and let God do the rest. I always say these words at night: "I can sleep tonight because God is awake!" Relax. Rest easy.
Customer Reviews:
Rev. Run's Words of Wisdom.......2007-09-25
Very inspirational. A must read for all who are seeking a deeper meaning of life!
Excellent service.........2007-09-14
This item arrived on time and in prefect condition like new.
your service is great. I would order again.
Very Inspirational.......2007-09-06
Words of Wisdom: Daily Affirmations of Faith is a very inspirational book. I have learned so much just from reading it. This book is very thought-provoking yet motivating. I now have a whole new way of thinking.
Perfect!.......2007-07-15
This book is amazing. No matter what kind of mood you are in or if you just need some words of encouragement, this book will help. You can help others by sharing Rev's words each day as insight. A great buy for yourself, friends, or even a gift!
easy reading.......2007-07-03
Great book to start off or end your day with. There are many quick short inspiring sections for you to read. It is a very positive and motivating book.
Book Description
Featuring the NIVtext in a chronological/historical arrangement, this Bible lets readers experience history while daily commentary helps them understand God’s love and provision.
Customer Reviews:
Pleased.......2007-09-24
This is the second order I've made for this product. I really enjoy the format. Highly recommend.
Good for daily Bible reading.......2007-08-31
Ordered this to share with others as we have had one personally for many years and wanted others to share in this great experience of daily Bible reading. Thanks! Tom Thomas
Daily Bible:New International Version .......2007-07-13
I LOVE this Bible. It has helped me understand God's word and helped me understand more about when and how things happened since it is in chronological order. I wish it came on CD though as I don't always have time to read it and get behind!
The daily bible.......2007-06-08
The book is an excellent presentation of the bible and useful bible study material. However, it is printed on very poor quality (very thin) paper. Since the book is meant for daily reading I believe it will be better if you print the book using good quality paper and raise the price a bit. It is not like any other book you read once and leave it on a book shelf. I am a bit disappointed.
so helpful.......2007-05-31
i bought this BIBLE about 8 years ago- have gone thru it 2 times and working on a 3rd time again- it is so helpful in putting the whole plan of salvation in place- the chronological order is very helpful-i have purchased soooo many to give as gifts.
Average customer rating:
- Bringing Words to Life
- Valuable Vocabulary Strategies
- easy read with quick interventions for vocabulary instruction
- Fabulous, Fantastic, Superb...should I say more?
- A Refreshing Solution to Dry Vocabulary Instruction
|
Bringing Words to Life: Robust Vocabulary Instruction
Isabel L. Beck ,
Margaret G. McKeown , and
Linda Kucan
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Words Their Way: Word Study for Phonics, Vocabulary, and Spelling Instruction (4th Edition) (Words Their Way Series)
ASIN: 1572307536 |
Book Description
Exciting and engaging vocabulary instruction can set students on the path to a lifelong fascination with words. This book provides a research-based framework and practical strategies for vocabulary development with children from the earliest grades through high school. The authors emphasize instruction that offers rich information about words and their uses and enhances students' language comprehension and production. Teachers are guided in selecting words for instruction; developing student-friendly explanations of new words; creating meaningful learning activities; and getting students involved in thinking about, using, and noticing new words both within and outside the classroom. Many concrete examples, sample classroom dialogues, and exercises for teachers bring the material to life. Helpful appendices include suggestions for trade books that help children enlarge their vocabulary and/or have fun with different aspects of words.
Customer Reviews:
Bringing Words to Life.......2007-07-22
While I appreciated the premise of the research outlined in this book, and have no doubt the approach recommended would be effective, I question the practicality for application in a classroom. It seems that it would take a considerable amount of planning and cumbersome documentation particularly with younger children or multiage classes. I plan to try to implement some of the suggestions and like the idea of working to help children establish their own definitions, moving away from traditional dictionary definitions that are only confusing for young students.
Valuable Vocabulary Strategies.......2006-05-01
Bringing Words to Life is an essential book for any classroom. It offers valuable insights and strategies for teaching vocabulary in all classrooms, elementary through high school. It's written so that it's easy to understand and each chapter ends with activities for the reader to better understand the content of the chapter. There is also an easy reference appendix for books to use with vocabulary instruction. If you're looking to enhance the vocabulary of your students, this book has everything you need!
easy read with quick interventions for vocabulary instruction.......2006-03-26
I read this for a graduate class and found it to be a quick, easy read. The authors give you simple ways to enhance your vocabulary instruction. I would recommend this book to teachers at all levels but especially those working 3rd grade and above.
Fabulous, Fantastic, Superb...should I say more?.......2006-02-25
A great easy to ready and easier to use tool to enhance everyday classroom teaching to support vocabulary in students! A must for all teachers!
A Refreshing Solution to Dry Vocabulary Instruction.......2005-10-20
I still remember when my high school teachers would assign the dreaded weekly vocabulary homework. We would painstakingly look up each word in the dictionary, write down what was usually the shortest definition, and then take a wild stab at writing the word in a sentence. I'm not sure how many of those words I actually learned, but I do remember being bored, frustrated and confused. Dictionaries are not necessarily the only tool for deriving meaning of new words.
Thankfully, this book helps educators to realize the importance of meaningful vocabulary instruction. It outlines various techniques for robust instruction in both primary and secondary grade levels. If you teach vocabulary, you should consider this book for your collection.
Average customer rating:
- Another classic Dr Seuss book
- These fish become swans
- Of course it's great!
- Five stars for One Fish
- Fish and Things
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One Fish Two Fish Red Fish Blue Fish (I Can Read It All by Myself Beginner Books)
Dr. Seuss , and
Theodor Seuss Geisel
Manufacturer: Random House Books for Young Readers
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Dr. Seuss's ABC: An Amazing Alphabet Book!
ASIN: 0394800133
Release Date: 1960-03-12 |
Product Description
Description coming soon...
Amazon.com
"Did you ever fly a kite in bed? Did you ever walk with ten cats on your head?" Such are the profound, philosophical queries posed in this well-loved classic by Theodor "Dr. Seuss" Geisel. While many rhymes in this couplet collection resemble sphinx-worthy riddles, Seuss's intention is clear: teach children to read in a way that is both entertaining and educational. It matters little that each wonderful vignette has nothing to do with the one that follows. (We move seamlessly from a one-humped Wump and Mister Gump to yellow pets called the Zeds with one hair upon their heads.) Children today will be as entranced by these ridiculous rhymes as they have been since the book's original publication in 1960--so amused and enchanted, in fact, they may not even notice they are learning to read! (Ages 4 to 8)
Customer Reviews:
Another classic Dr Seuss book.......2007-07-20
Although its not as great as The Cat in the Hat, One Fish, Two Fish, Red Fish, Blue Fish is certainly one of my children's favorites, and they especially love trying to read some of the rhymes outloud. Certainly a great choice for a book for your young ones.
These fish become swans.......2007-07-12
One Fish Two Fish Red Fish Blue Fish by Dr. Seuss gives young children an excellent way to start reading independently. The book helps children learn to count to eleven and it increases their vocabulary as you read it along with them the first few times. Young children just learning to read will be able to read this book as one of their first books that they can read by themselves; and the cute illustrations will delight children and even adults everywhere.
The book's plot is not entirely deep--nor should it be for this exceptionally young, tender age group. The book helps kids to learn how to count to eleven and recognize the words for those numbers; it also uses pictures to introduce words for basic colors including red, blue, black, yellow and pink. Children also explore the concepts of old and new; fast and slow; high and low; thin and fat as well as here and there. Excellent! The book also introduces the telephone and how two people can communicate by phone. Your child will love that--they'll think that the phone is a toy!
The book is nicely bound and the strength of the hardcover binding makes the book tolerate the bending and occasional carelessness of a young child who is learning to read partly by using this book. Great!
I highly recommend One Fish Two Fish Red Fish Blue Fish for younger kids who are just learning to read. This book will increase their vocabulary by introducing words, comparisons and pictures. The child also gets a heightened awareness of the world around them; and the adorable illustrations will delight children everywhere.
Great job, Dr. Seuss!
Of course it's great!.......2007-06-08
Who can say anything bad about One Fish Two Fish Red Fish Blue Fish!?!?!!
Five stars for One Fish.......2007-06-02
This is one of our favorite Seuss creations, along with Fox In Socks. My son lvoes to finish every sentence for us. We love this book and the funny creatures in it! ("From there to here, from here to there, funny things are everywhere!"
Fish and Things.......2007-04-10
You will have fun reading this tongue twister with your child. With funny made up animals (things) and verse that can twist the tongue of the most experienced reader.
What is the story about? Nothing really, just a bunch of nonsense that makes Dr. Seuss as fun as ever
Book Description
A proven and unique combination of learning principles and exercises, this widely respected book continues to get better! Medical Terminology for Health Professions, Fifth Edition, simplifies the process of learning hundreds of difficult, complex medical terms. The see and say pronunciation system makes pronouncing unfamiliar terms easy. Because word parts are such an important aspect of learning medical terminology, mastery of these building blocks is emphasized throughout the book. Organized by body system, chapters begin with an overview of the structures and functions of that system so you can relate these to specialty, pathology, diagnostic, and treatment procedures that follow.
Customer Reviews:
Great Price; Fast delivery.......2007-09-17
The book arrived in the condition expected and also earlier than the website estimate. Amazon is one of the best places to shop.
Great intro to medical terms .......2007-09-08
I am working toward a Medical Coding certificate/degree, and this is the book we use in my Medical Terminology class. This book is well laid out, there are plenty of illustrations, it even comes with flash cards and an interactive computer cd to help you study. It makes it easy for a beginner to grasp the basic concepts of anatomy, diseases, procedures, and their commonly used abbreviations.
And this book is a bargain from Amazon. My school sells it for over $100.
Excellent.......2006-11-23
I am just about finished with my first semester studying medical transcription at a Technical college. This book was required for one of my classes. I love this book. I love the way it is laid out and I especially like the quizzes at the end of each chapter. I found this book to be extremely easy to use and it is written in a way that is clear and easy to understand. I would definitely recommend this book.
medjlh56.......2006-11-11
i received the book from grassroots-- just like they said-- everthing was complete--exceptional service--will use them for all my textbook orders-- the best-- passed it on to classmates
Great.......2006-11-10
I received this product in new condition in it's original packaging. The shipping was efficient. Absolutely no complaints.
Customer Reviews:
prosperity consciousness from another source.......2007-08-05
Florence Scovel Shinn was writing about prosperity consciousness in the late 1800's and early 1900's, well ahead of the current trend. Her books are easy to read and easy to understand. I highly recommend this book to all of my friends and they are purchasing it and doing the same. That says it all in my mind.
Changed my entire approach to living. . ........2007-07-06
The Game of Life and How to Play It has been the most influential self-help reading to date that I have found. The book is easy to read and understand. I have read my copy probably 15 times; pages are beginning to fall out. The fact that it is divided into sections for life's encounters, e.g., prosperity, love, etc., I can go back when I need help getting through the rough times to that particular section and gain strength and guidence. Once read, the writings just all come together to make more sense about approaching life's daily challenges than anything I have ever read; and, trust me I've read plenty of self-help books. I love this book so much that I have bought 6 copies to give to beloved family members and close friends because I do not want to keep the insights this book reveals to myself. I want everyone I care deeply about to experience what this book has to offer. Great read, great lessons!
Brilliant!.......2007-06-13
I've had this book for years and have worn out the cover. I refer to it constantly. I purchased copies for friends and have been doing so since I first read it. Florence was before her time!
My Favorite Book of All Time!.......2007-06-09
Absolutely without question the most charming and inspiring book I've ever read. My copy is lovingly dog-eared, my loaner copy is in the same condition and I've bought several as gifts.
Of all the "positive thinkers", including the much more well-known such as Louise Hay and Norman Vincent Peale, Florence is the most enjoyable to read and the easiest to apply to your life, in my opinion.
Reading her is sheer delight and an instant mood-lifter and problem-solver, every time.
before the secret.......2007-05-17
This is an amazing collection of writings that gives real and practial ways to move forward in life. A Lady well before her time, the princibles that she teaches are not secrets just forgotten over time.
Have a little faith, change your Life.
C.M. Dwyer
Average customer rating:
- New Perspectives on Microsoft Office Word 2003, Comprehensive, CourseCard Edition
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New Perspectives on Microsoft Office Word 2003, Comprehensive, CourseCard Edition
S. Scott Zimmerman ,
Beverly B. Zimmerman , and
Ann Shaffer
Manufacturer: Course Technology
ProductGroup: Book
Binding: Spiral-bound
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ASIN: 1418839116 |
Book Description
Part of the New Perspectives series, this text offers a case-based, problem-solving approach and innovative technology for meaningful learning of Microsoft Word 2003 in a full-semester course. By popular demand, this book now includes coverage of file management!
Customer Reviews:
New Perspectives on Microsoft Office Word 2003, Comprehensive, CourseCard Edition.......2006-04-29
This book is a great reference to learn Word program. The book has exercises, reviews, and cases for each chapter.
You can download the text files to assist with completing the exercises and reviews.
This book also has a CourseCard to provide to the user an easy reference to the program operation steps without referring constantly to the book.
The book is spiral bound that will provide easy access and page turning for the user.
I recomend this book for anyone studying Word and its features.
Book Description
Ways with Words is a classic study of children learning to use language at home and at school in two communities only a few miles apart in the south-eastern United States. ‘Roadville’ is a white working-class community of families steeped for generations in the life of textile mills; ‘Trackton’ is a black working-class community whose older generations grew up farming the land but whose current members work in the mills. In tracing the children’s language development the author shows the deep cultural differences between the two communities, whose ways with words differ as strikingly from each other as either does from the pattern of the townspeople, the ‘mainstream’ blacks and whites who hold power in the schools and workplaces of the region. Employing the combined skills of ethnographer, social historian, and teacher, the author raises fundamental questions about the nature of language development, the effects of literacy on oral language habits, and the sources of communication problems in schools and workplaces.
Customer Reviews:
important piece of work.......2007-05-04
As a graduate student in English, I am not one who wanted to take any courses on rhetoric and composition. I signed up for one class this semester that focused on literacy and race. This book was a required reading. I was actually one of the only students who liked this book. Heath immerses herself in the communities of Trackton and Roadville. As an instructor of some of the local teachers, she decided to look into the literacy learning of these two communities. Trackton, an all black community, consists of people reading to learn. In Roadville, the all-white community is struggling with desegregation and parents wanting their children to learn the "right" things. The study of the Piedmont Carolinas--the area where the two communities are located--is important because it specifies that culture has everything to do with the way language and literacy is learned. I give it four stars because in the course of a ten year study, it did not seem as if she gathered a lot of research. She seemed to focus only on their lifestyles.
Shirley Brice Heath Has a "Way With Words".......2000-08-23
Language is power. Heath, a reflective practitioner of both human nature and schooling, provides an in-depth view of communities which epitomize the struggle for such power. In her ethnographic study of Trackton and Roadville, Heath lays bare the socializing process of children through words. The discontinuity between home and school is disturbing; a realization that students who do not fit the traditional way of schooling are left behind. Clearly illustrated is the need for teachers and students to bridge the gap which exists in relation to both language and culture, for without this effort some students will never acquire the power needed to take control of their education or pursue opportunities from which they have previously been excluded. This is must reading for student ethnographers, doctoral students, and those dedicated to school reform, particularly those in the areas of diversity in public schools, and language. This extraordinary book compares favorably to "Growing Up Literate: Learning From Inner-City Families" by Denny Taylor & Catherine Dorsey-Gaines.
A Teacher's View.......2000-04-03
Teaching in a high school with a large number of minority children can be challenging. After reading this book, recommended by the debate teacher, I feel that I am better prepared. This book is an excellent resource for those wanting to understand the student from a background different form their own. If you plan to work in public school, this book is a must-read. I borrowed a friend's book, and then decided I had to have a copy of my own.
Books:
- World War Z: An Oral History of the Zombie War
- 104 Activities That Build: Self-Esteem, Teamwork, Communication, Anger Management, Self-Discovery, Coping Skills
- A Woman of the Iron People
- American Flight Jackets, Airmen and Aircraft: A History of U.S. Flyers' Jackets from World War I to Desert Storm
- An Incomplete Education: 3,684 Things You Should Have Learned but Probably Didn't
- Angelic Layer Volume 2 (Angelic Layer, 2)
- Auschwitz
- Band of Brothers : E Company, 506th Regiment, 101st Airborne from Normandy to Hitler's Eagle's Nest
- Beany Malone Series - 14 Book Set (Beany Malone)
- Blood Feud: Detroit Red Wings v. Colorado Avalanche: The Inside Story of Pro Sports' Nastiest and Best Rivalry of Its Era
Books Index
Books Home
Recommended Books
- April 1865: The Month That Saved America
- The Last Legion: A Novel
- God Bless You, Dr. Kevorkian
- Jaguar: One Man's Struggle To Establish The World's First Jaguar Preserve
- Ronin
- Telecommunications: A Beginner's Guide
- Roark's Formulas for Stress and Strain
- Lake Powell: A Photographic Essay of Glen Canyon National Recreation Area
- Mae C. Jemison: 1st Black Female Astronaut
- Mastering Money in Your Marriage: Group Leader's Guide
Made to Stick: Why Some Ideas Survive and Others Die
What Got You Here Won't Get You There: How Successful People Become Even More Successful
Know-How: The 8 Skills That Separate People Who Perform from Those Who Don't
Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work (Studies in Communication, Media, and Public Opinion)
The Political Brain: The Role of Emotion in Deciding the Fate of the Nation
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