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Positioning: The Battle for Your Mind
Al Ries , and Jack Trout Manufacturer: McGraw-Hill ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0071373586 |
Book Description
Positioning, a concept developed by the authors, has changed the way people advertise. The reason? It's the first concept to deal with the problems of communicating in an overcommunicated society. With this approach, a company creates a 'position' in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors. Witty and fast-paced, this book spells out how to position a leader so that it gets into the mind and stays there, position a follower in a way that finds a 'hole' not occupied by the leader, and avoid the pitfalls of letting a second product ride on the coattails of an established one. Revised to reflect significant developments in the five years since its original publication, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising.Customer Reviews:
Positioning: The Battle for Your Mind, 20th Anniversary Edition (Purchased on 09/04/2007) .......2007-10-05
Got inspired!.......2007-09-21
The best book ever on marketing/advertising/brand management.......2007-09-13
The importance of perception.......2007-05-13
outdated.......2007-03-30
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Breaking Free from the Victim Trap: Reclaiming Your Personal Power
Diane Zimberoff Manufacturer: Wellness Press ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0962272809 |
Product Description
This new millennium has ushered in the Age of Freedom. A time to break out of old, self-defeating patterns and claim our personal power. A time to face the past, heal the wounds, and move into our full potential. We've all known what it's like to be a victim. Now it is time to break free and thrive. This book is for anyone who has experienced the Victim Trap: (1) people trapped by guilt in compulsive use of alcohol, food, drugs, tobacco, gambling, spending, sex, or codependent relationships. (2) people burdened by stress-related illness, who have "taken on" the problems of those they are trying to help. (3) psychologists, doctors, therapists, nurses, those in the helping professions who may be feeding the Victim Trap by "rescuing" those seeking their services. This book chronicles the rage, the frustration, and most of all the guilt that keeps people in impossible "no win" situations. And it offers a clear, step-by-step approach to leading people out of their self-defeating patterns into new liberating freedom. Diane Zimberoff's Breaking Free from the Victim Trap guides victims attempting to communicate their despair to their therapists, and guides professionals in treating the victim client.Customer Reviews:
Hope.......2007-04-17
Read With Caution.......2005-09-11
Read cautiously if you are feeling fragile with regards to any guilt or the normal processing of your own or your family's victimization. This author will call you a self-pitier, a whiner, a complainer, and attribute many unkind motives to why you have 'attracted' this into your life. She will encourage you to repeat affirmations such as 'I am 100% responsible for what I attract into my life". Since everything from car accidents to a child's parents arguing is something that was 'attracted' into a person's life, it gets pretty discouraging.
I tried to weed through the harsh and judgemental attitude of this author, rescuer turned persecutor, and get something good out of the book. It was difficult but I did find some usable stuff.
I hope there are other books out there a little kinder and gentler with regards to people who have been victimized.
Don't read if you're going on Jerry Springer Show.......1999-10-12
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Breaking Free of the Co-Dependency Trap
Barry K. Weinhold , and Janae B. Weinhold Manufacturer: New World Library ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 0913299499 |
Customer Reviews:
Co-Dependency Trap.......2007-10-11
A Good Place to start.......2007-08-11
Some Right, Much Wrong.......2006-07-12
practical, aplicable, better than Beattie.......2006-06-22
Jungian garbage!.......2003-06-14
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The Tomorrow Trap
Karen Peterson Manufacturer: HCI ProductGroup: Book Binding: Paperback Similar Items:
ASIN: 1558744177 |
Book Description
The Procrastination-Protection Syndrome explains why we:
Borrowing equally from her own story of recovery from procrastination, composite clinical case examples, psychological research, and interviews with highly productive individuals such as Dr. Bernie Siegel, Dr. Peterson offers a way out of the tomorrow trap so that we can finally take charge of our lives, savor success and embrace our essential destinies.
Customer Reviews:
psychotherapy.......2004-04-15
Didn't help me.......2004-02-14
An approach like this might be of interest to some people suffering from procrastination, but I didn't find it useful.
She uses an exercise repeatedly which involves writing with both hands. She says you will get different responses from your dominant and nondominant hands, which is supposed to give you greater insight into your problems. An example:
Dominant Hand
When I think of solitude, I think ____________
When I think of solitude, I feel ____________
Nondominant Hand
When I think of solitude, I think ____________
When I think of solitude, I feel ____________
I think this exercise is unhelpful, and I feel annoyed every time I encounter it in this book.
very moving somehow at the same time encouraging.......2001-05-18
An example of a PhD student helped me a lot as I am also a doctoral student. I realised that all I got to do is just to write about something I have always wanted to write! Thanks to Dr Peterson, I have just submitted my PhD thesis.
The Tomorrow Trap: Unlocking the Secrets of the Procrastinat.......2001-04-12
Rather than offer ways in which to change behavior, Peterson focuses on helping readers discover the emotional reasons for their procrastination. Once the underlying problem is resolved, the procrastination often disappears.
Dr. Peterson describes two kinds of procrastination: task-related, and person-related. She emphasizes that procrastination is not laziness. If you are putting off doing "an arduous and unpleasant task," you are probably suffering from task-related procrastination. That's the kind that can be best overcome with a reward system.
"When you start to feel extremely angry, victimized, or helpless," then person-related procrastination is likely the culprit. Dr. Peterson says this type of procrastination "protects" us from dealing with "other issues not yet faced." Understanding that, she says, puts us on the road to recovery.
A psychologist and stress management consultant, Dr. Peterson uses case studies of clients to provide examples of how people can overcome procrastination and lead productive lives. Each chapter has questions that readers can ask themselves to help reveal the hidden emotions that keep them enmeshed in the tomorrow trap. She also provides exercises for freeing oneself from the past.
One chapter discusses compulsive habits, such as uncontrolled overeating, overspending, and workaholism as facets of procrastination. Dr. Peterson explains how those habits are formed and how they may be overcome.
Another chapter lists some medical reasons, such as PMS, ADHD, and SAD, that can lead to procrastination, and what to do about them.
Procrastination creates problems in all aspects of our lives: personal, professional, and spiritual. The Tomorrow Trap provides the incentive and self-help techniques needed to "break free from the procrastination patterns of the past and embrace a new way of living, working and believing."
I wish I had had this book twenty years ago!.......1999-09-27
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How You Too Can Develop a Razor-Sharp Mind and a Steel-Trap Memory
Gerardo Joffe Manufacturer: Jomira/Advance ProductGroup: Book Binding: Paperback ASIN: 0930992016 |
Book Description
Get Smart!This astonishing book shows you how, through the application of simple mathematics -- things you have learned or should have learned in high school -- you can develop your mind to razor sharpness and your memory to steel-trap effectiveness.
In 452 riveting pages, Gerardo Joffe takes you through:
1. Review of Arithmetic: Things you should know, but may have forgotten -- and some very important things that even your math teacher didn't know about.
2. The 16-Level Paradigm of Multiplication: An astonishing journey through interactions of numbers. Here is where your mind will get its initial sharpening.
3. A Few Full Trips Through the 16-Level Paradigm, where your mind and your memory will get their final honing and polish.
4. The Algebra of the 16-Level Paradigm: This is optional, but even those who "hate math" will find it fascinating. This section also contains marvelous stuff about probability, combinations and permutations, "propositions" (earn money with bets!), and first-degree and second-degree equations. It's a goldmine of wonderful information!
5. Final Wrap-Up and Odds & Ends: In this section, you will get your final homework problems, and we will show you how you can get your Certificate of Achievement, and (really!) how you can get this book for FREE! And finally, you will learn how to instantly determine the day of the week for any date in the 20th and 21st centuries.
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The Passion Trap: Where Is Your Relationship Going?
Dean C. Delis , and Cassandra Phillips Manufacturer: Fenestra Books ProductGroup: Book Binding: Paperback Similar Items:
Accessories: ASIN: 1587361086 |
Book Description
Renowned psychologist Dr. Dean Delis shows how to change the patterns that threaten romantic relationships. Formerly published as The Passion Paradox.Customer Reviews:
Passion Trap.......2007-07-13
I would give this book TEN stars if I could!.......2006-12-07
Brilliant book.......2006-03-13
Read This Before It's Too Late.......2005-02-22
Amazing Insight Into Relationship Dynamics.......2002-03-16
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The Pleasure Trap: Mastering the Hidden Force That Undermines Health & Happiness
Douglas J. Lisle , and Alan Goldhamer Manufacturer: Healthy Living Publications ProductGroup: Book Binding: Hardcover Similar Items:
Accessories: ASIN: 1570671508 |
Book Description
This startling new book focuses on a problem that permeates modern life: that the abundance and ease of 21st century living is a mixed blessing. The authors offer unique insights into the movtivational factors that make us susceptible to dietary and lifestyle excesses, and present ways to restore the biological processes designed by nature to keep us running at maxium efficiency and vitality.Customer Reviews:
Keen Insights into the 'Why' of Our Behavior.......2007-08-25
MUST READ AND EMBRACE.......2007-03-15
highly recommended.......2007-01-07
Pleasure Trap Review.......2006-11-14
Eye Opening Book.......2006-11-04
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Mind Trap
G. Clifton Wisler Manufacturer: Dutton Juvenile ProductGroup: Book Binding: Hardcover ASIN: 0525674640 |
Customer Reviews:
Memories.......2004-07-09
Great book for paranormal fanatics.......2004-01-24
Wow!!.......2003-08-29
Run of the mill sci-fi for juveniles........2001-03-04
About the only interest I found was in the locale -- the story takes place in Dallas, where I have lived for many years. But even that angle is skimped on by the author (who lives in the suburb of Plano); his description of the Dallas Art Museum was so vague as to give no flavor to the story at all. Likewise, the lake in the first chapter (White Rock, perhaps -- the author doesn't name it) might as well be any lake in any city. And of course if you don't live in Dallas, you won't even have that aspect to hold your interest in this mediocre story.
This Book is a good book for Science Fiction freaks like me!.......1997-10-13
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Mind Traps
Tom Rusk , and Natalie Rusk Manufacturer: HP Trade ProductGroup: Book Binding: Paperback Similar Items: ASIN: 0895867486 |
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Be Somebody!: Spring the Mind-Traps That Keep You Fat and Frustrated With Your Life
Patricia Chamberlin Manufacturer: Dundas-Devonhills Associate Publishers ProductGroup: Book Binding: Paperback ASIN: 1880011018 |
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