Book Description
This reader-friendly marketing book conveys timely and relevant material in a dynamic presentation of how marketing concepts are implemented, and what they mean in the marketplace. It introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. Learners will come to understand that marketing is about creating value–for customers, for companies, and for society as a whole-and they will see how that is accomplished in the real world.
A five-part organization covers making marketing value decisions
, identifying markets and understanding customers' needs for value, creating the value proposition, communicating the value proposition, and delivering the value proposition.
For individuals interested in a career in marketing.
Customer Reviews:
bad condition.......2007-01-09
I bought a book from Textcellar and it said on the listing that the book was in a great condition. I paid $50 for the book and it looked like a $5 book. Very bad condition. Looks very badly handled and pages torn off on the corners. If you say it looks like new, it should look like new. I don't think I am gonna buy from you next time.
An excellent Intro to Marketing Text.......2002-12-25
This text gives a great overview of the many aspects of marketing. The text explains all aspects in great theoretical detail with an abundance of real world examples to clearify each point. The text is up to date and the real people, real decisions stories are quite interesting and fitting to the subject of their respective chapters.
The book was easy to read and all important points are highlighted and defined in the page margins.
The study guide which comes with the text helps students remember the key points of each chapters by providing a brief summary of the chapter followed by a number questions of all different types.
This is the second administration text book that I have bought from Pearson Education and I would recommend this book for anyone who is taking or planning on taking an introduction to marketing course at the University or College level or even for those who just wish to know more about the topic of marketing.
Book Description
The number one seller in the market, this mainstream marriage and family text combines a balanced scholarly and applied approach with a unique theme, "making choices in a diverse society" The text achieves an excellent balance between the sociological and ecological or family systems theoretical perspectives, while including coverage of family dynamics and interpersonal relationships. Lamanna and Riedmann's coverage offers insightful perspectives on diversity, including different ethnic traditions and marriage and family alternatives.
Customer Reviews:
Marriages & Families: Making Choices in a Diverse Society .......2007-09-16
this book is a course book,it has what I needed for the course,it was in excellent condition upon receipt. Thank you for your prompt service w/the delivery of this book
Interracial relationship data in book is biased.......2004-12-29
I study close relationships of all kinds regardless of race. I have noticed something troubling about books such as yours. I have noticed many texts are off base or one sided when discussing heterogamous or "interracial" relationships involving black men. Rather than present a balanced picture of heterogamous relationships within the black community, the authors of this text deliberately took a stance which casts a negative shadow on black men in heterogamous relationships even going so far as to quote an article in a popular magazine as a source. This is a text book. There's no room for unsupported opinions from popular media. All arguments should be fairly presented and documented with a diversity of academic sources because you're influencing the minds of students who are relying upon your "expertise."
One ludicrous claim in this text was the notion that black men trade successful positions in society for white women of lower status in order to gain status. This is a very old myth that only perpetuates negative stereotypes of black men. Studies have found NO correlation of that type, it's just a pernicious myth! (Golden, 1954; Heer, 1974; and Monahan; 1976). Think about it rationally. When you consider the stares, negative comments and potential social isolation black men who marry outside of their race experience, do you honestly see that as raising status? The reality of the situation renders the "status" argument moot and demonstrates it is a ridiculous assumption.
Please stop printing these damaging unsupported myths about black men!
Other than this grossly distorted section, the book was a good overview of marriage and family issues within our culture.
Book Description
In the spirit of Alvin Toffler's Future Shock, a social critique of our obsession with choice, and how it contributes to anxiety, dissatisfaction and regret. This paperback includes a new P.S. section with author interviews, insights, features, suggested readings, and more.
Whether weᱥ buying a pair of jeans, ordering a cup of coffee, selecting a long–distance carrier, applying to college, choosing a doctor, or setting up a 401(k), everyday decisions––both big and small––have become increasingly complex due to the overwhelming abundance of choice with which we are presented.
We assume that more choice means better options and greater satisfaction. But beware of excessive choice: choice overload can make you question the decisions you make before you even make them, it can set you up for unrealistically high expectations, and it can make you blame yourself for any and all failures. In the long run, this can lead to decision–making paralysis, anxiety, and perpetual stress. And, in a culture that tells us that there is no excuse for falling short of perfection when your options are limitless, too much choice can lead to clinical depression.
In The Paradox of Choice, Barry Schwartz explains at what point choice––the hallmark of individual freedom and self–determination that we so cherish––becomes detrimental to our psychological and emotional well–being. In accessible, engaging, and anecdotal prose, Schwartz shows how the dramatic explosion in choice––from the mundane to the profound challenges of balancing career, family, and individual needs––has paradoxically become a problem instead of a solution. Schwartz also shows how our obsession with choice encourages us to seek that which makes us feel worse.
By synthesizing current research in the social sciences, Schwartz makes the counterintuitive case that eliminating choices can greatly reduce the stress, anxiety, and busyness of our lives. He offers eleven practical steps on how to limit choices to a manageable number, have the discipline to focus on the important ones and ignore the rest, and ultimately derive greater satisfaction from the choices you have to make.
Customer Reviews:
A FEW interesting ideas - a FEW ideas for change.......2007-10-08
I actually do think that many people suffer because of too many choices. I have seen this in upper middle class people agonizing over school choices for their grade schooler. A big part of the problem is that they CAN afford private school, or to move to a neighborhood with better public schools, but which one? They end up second guessing themselves and changing their mind every year and causing a lot of misery for themselves and the child.
That said, the book takes a few fairly simple ideas, repeats them several times and doesn't offer much help. There is some research (not clear how much it really applies) that shows that having more choices makes you less happy with the choice you make, having more choices increases the chance you will delay deciding, etc. There are a few ideas in the back that may help some people with decisions - things like narrowing choices quickly to 2 main choices, learning to accept good enough for many of life's choices, etc. I suspect some of these are easier to say than do. Overall, I wouldn't recommend this book.
Read this Anti-dote to the information age insanity.......2007-07-24
Oh, My, Goodness. We who are embedded in consumer culture so need this book. It will take some time to put the lessons into practice but will be worth it. Think of all the leisure time, satisfaction, and fun we will have!
This is a fun read with an important message. In the style of Blink, the author shares studies and experiences and theory that all converge on one thing: We are not satisfied because we have to many choices.
Then he provides the anti-dote to being overwhelmed by the information age: "Satisficing"
This book could save relationships, as well as personal well-being.
I am now on the path to recovery. I am a recovering optimizer and on the way to being a satisficer!
This one is a must-read.......2007-07-02
Some parts get a little complicated for just a quick read. But, at 240 pages this is a a fun look at the societal and psychological issues we face.
The areas explored are summed up with the following:
"...our experience of choice as a burden rather than a privilege is not a simple phenomenon. Rather it is the result of a complex interaction among many psychological processes that permeate our culture, including rising expectations, awareness of opportunity costs, aversion to trade-offs, adaptation, regret, self-blame, the tendency to engage in social comparisons, and maximizing."
The last chapter goes on to highlight and explain how we can try to avoid these issues (regret leading to depression, leading to suicide; comparing to neighbors and having regret; post-decision regret). A lot of it has to do with accepting "good enough".
Again, I recommend the book because it may help you see your decisions a little differently. At the same time, it helps understand the psychology behind others' decisions.
The Real Deal.......2007-06-09
The book may look on the outside like a social, economic, or political critique. But it's actually addressed mostly to individuals, and probably belongs mostly in the self-help category.
Most books of this kind - even some good ones - have only enough interesting ideas to justify a sizeable magazine article. The authors of such books also usually overstate their case drastically by claiming that everything in the world that they don't like can be explained by the one insight that forms the premise of their book.
This book is an exception. It's not long, but that's largely because there's no padding. Schwartz uses several examples to illustrate his point that our modern, economically productive society has provided us with an unprecedented range of choices in areas of our lives where formerly we didn't have to even think hard to make a decision.
For me, one of the most thought-provoking and enjoyable things in the book was the inclusion of many creative and revealing psychological experiments which produced unexpected insights concerning how we make decisions, and what the consequences of the decision-making process are.
Schwartz makes a good case for his thesis that "choice overload" can have a wide range of negative results. And instead of delivering a political diatribe or social critique, blaming politicians or greedy corporations for all of these problems, he addresses himself primarily to his readers, and tells us what he thinks WE as individuals can do to ease the undesirable consequences of having to make too many choices.
The only part of the book I found unconvincing was when Schwartz argues that (1) when people have to make individual choices in too many areas of life, they then have to take responsibility for the results of those choices, and (2) people who take responsibility for most of the things that happen in their lives tend to be unhappier. I'm condensing his argument here, but he definitely does give the impression that he believes that. And I'm here to say that even if people who take responsibility for the results of their actions **are** unhappier, that's just tough. The last thing we need in our society is fewer people who take responsibility for the results of their choices. Just about every failure and every criminal that I have ever met, or known anything about, has REFUSED to accept responsibility for his or her choices - and that's why they're failures and criminals. If taking responsibility increases your stress level, well isn't that just too bad.
But that one disagreement doesn't prevent me from giving the book 5 stars. The book makes so many important points, and explains them so lucidly, persuasively, and non-ideologically, that I think everyone should read it.
A Great Book for Business Owners.......2007-05-15
I thought this book was most excellent. I took my time reading it but it still went fast. The opening about choosing jeans at the GAP really struck a chord with me. I have had the same dilemma and therefore I only buy two pairs of jeans every 2-3 years. It's confusing. On a business sense this has helped me with providing excellent customer care with AUDIN Web Design. The sense of past loss versus future loss/gains really helped me in my business. I am able to create a pricing model that is able to help my business as well make the customer feel comfortable., If you are a business owner, I suggest you take a look at this book. I've also used this book to evaluate my personal life. Have you been holding onto something because of some (ancient) intrinsic value? This book helped me realized that I have a lot of things that will cost me more in the long run than it would if I just tossed it out. That's the past loss.
Book Description
For more than 20 years, this leading guide to more than 300 colleges and universities has been an indispensable source of information for college-bound students and their parents. Hip, honest and straightforward, the Fiske Guide to Colleges delivers an insider's look at the academic climates and the social and extracurricular scenes at the "best and most interesting" schools in the U.S., plus Canada and Great Britain.
Includes:
-- Fiske's exclusive academic, social and quality-of-life ratings
-- The 40+ schools that deliver the best education at the most reasonable costs
-- Lists of each school's strongest majors and programs
-- Candid tips from each school's current students
-- A self-quiz to help understand which college is right for a student
-- Vital information on how to apply
-- "Overlap" listings to help students expand their options
-- Selectivity statistics and SAT and ACT ranges
Customer Reviews:
FISKE GUIDE 2008.......2007-08-23
This is always a favorite - clear and reliable for anyone researching and comparing undergraduate colleges.
definitely useful.......2007-08-21
Fisk and Princeton Review are the two best college guidebooks for getting a feel for what it would be like to go to a college. Fisk seems to have more of an expert's view, as though it were written by a college counselor or perhaps your high school guidance counselor. The Fisk write ups are balanced and the factual information about the college seems to me to be more complete than that of Princeton Review. The Fisk write ups jibe well with my experience at the campuses as I have visited. The strength of the Princeton Review guide is that it is based largely on surveys given to students, and by getting information directly from students, it seems to convey more of an insiders feel for each school. The possible weakness of Princeton Review compared to Fisk is that the surveys don't appear to be very scientific, as the information comes from students who volunteered to be surveyed or submitted comments online. This means means that while the information is useful, it has to be taken with a grain of salt, as it may not be totally representative of the student body as a whole. Overall, I definitely think both guides are very useful and are worth consulting before making an important decision like this.
The Fiske Guide.......2007-08-21
I bought the two top college prowlers on Amazon. This one is far better than the one put out by Princeton Review. Not only are there more listings, there are more categories. They've delivered all the info we will need to make a choice.
One of the Best.......2007-08-16
This guide, along with the Princeton Review guide, are both very comprehensive in the amount of facts they bring to the table. Fiske also makes a good read.
A good (but flawed) resource after narrowing down the list.......2007-08-04
This is officially the last go-around for me as far as far as college searches are concerned. My youngest is entering her HS senior year in a few weeks, and so we are gathering up the latest and the greatest of college search books one more time.
"Fiske Guide to Colleges 2008" (756 pages) is a curious book in my opinion. It lists the "best and most interesting" colleges in the country, about 300 out of 2,200 four year colleges in the US are written up. According to the introduction, they were selected on the basis of academic quality, geographic diversity, a balance of public and private schools, and schools that are currently popular for certain programs (engineering and technical schools, religious emphasis, Sunbelt schools). Being from Ohio, I look at the list of schools that "made the cut" and in my opinion it is incomprehensible that a fine instituion like Xavier University was omitted. While the descriptions give a good flavor of a particular college, there are essentials missing, such as the exact tuition/room/board (there is only a general 1 to 4 star rating on how expensive a college is). Also not helpful in my opinion is that the colleges are presented alphbetically, rather than by state (although there is an index by state).
When my daughter was simply looking to get basic information a good year or so ago, she did not spend a lot of time with the then 2006 version of this book. Now, hoever, as she has narrowed her choices, she is reading up more on her pool of colleges in this book. Bottom line: if you are at the very beginning of your college search, this is not the book to start with. This book is more helpful to get a second (or third) opinion once your child has narrowed down his/her selection of colleges of interest.
Book Description
Exceptionally comprehensive, innately interesting, and extremely readable, this best-seller introduces readers to the study of contemporary marriages and families in ways to which they can easily relate. It examines the
diversity of American familiesgiving equal attention to all racial, ethnic, and other societal groupsand examines not only the
choices, but the
constraints that often limit our family-related choices today. This open-minded approach, combined with a set of practical guidelines presented in each chapter, encourages learners to think and act for themselvesand thereby join the effort to resolve some of the crucial issues confronting 21st century families. A six-part organization places marriage and the family in perspective, looks at the individual and developing relationships, as well as the individual and marital commitments, considers parents and children, explores conflicts and crises, and offers an understanding of changes and transitions. For those interested in a complete and current study of marital and family relationships in America.
Customer Reviews:
The new edition is better than ever!.......2007-08-30
Already undoubtedly the best marriage and family text on the market, the new 6th edition of Marriages and Families: Changes, Choices and Constraints is better than ever. Not only is it an in-depth treatment of important issues or marriage and family life, but it is highly personalized. Readers will feel as if they're engaging in a conversation with the author and will get to know her as a person, one who understands them as human beings rather than merely as research subjects.
Excellent book ...If I could reward more than 5 stars I would.......2006-04-09
This is probably the best Sociology books that I have ever read.It's both informative and thought provoking. Not only is the book full of useful chapter material that anyone... not just students, can use in everyday life. It is also filled with interesting history in "changes" boxes and fun filled facts in "choices" boxes. Even the "ask yourself" quizzes are worth reading. You definately learn more about human nature, relationships, and even yourself with how this text is written.
The most comprehensive book on contemporary families.......2005-01-19
This is far more than a textbook. Filled with fascinating history and trends, this is a literary cornucopia on marriage, children, gender roles, dating, sexuality, and much more. Although written by a reknowned sociologist, the information can be equally utilized in a college class or by an individual, who is seeking current empowering information. Benokraitis provides a multitude of data on the changes in the structure of marriage and families, the choices that social groups are offered, as well as the constraints that place limits on many families in contemporary society. The book poses questions, offers insights, and summarizes critical concepts on the roles of the evolving family.
I will be utilizing this text to teach a Sociology course on Marriage & Family. It is filled with exercises, simple graphs, personal anecdotes, and outstanding summaries. This is the 5th edition, but I studied the 2nd edition 11 years ago as an undergraduate. If possible, this wonderful, comprehensive book is even better now. I cannot recommend it enough!!
Marriages and Families.......2004-05-21
Before I got this book I had a lot of questions about relationships with family, etc. This book breaks down so many things having to due with marriages, famileies, friends, just relationships in general. I have applied a lot of what I have read in this book to my every day life and you wouldn't believe the amount of changes I have made since then. Reading this book has given me a better understang of a lot of different things.
an eye opener!.......1999-12-08
When discerning the human social condition, I always refer to this text; when conversing with family and friends about the construct of what drives humans to make relationship choices, I refer them to this text. If I have read this text ten years ago I would have not have gotten married. Knowledge is EMPOWERMENT...the information in this text will knock your socks off! From what theories drive human interaction, to learning gender roles and sterotypes, the perpetuators of gender sterotyping. We still choose who to marry by how we look, as opposed to intrinsic factors of humanness. Poverty? this book identifies why we need it and who benefits from it. Women and Children?....the most vulnarable population...is it governmental priority?....not hardly! Global male dominance?...alive,well, and thriving! This text should be required reading on every college prep and university campus.
Book Description
We can read the newspaper for candid restaurant or movie reviews or consult Consumer Reports for an impartial analysis of the best buys on toasters or automobiles. But where can we find objective evaluations of popular treatments for conditions like arthritis, high cholesterol, and migraines? Joe and Teresa Graedon, the best-selling authors of The Peoples Pharmacy, will fill the void with a comprehensive new reference that presents all the information readers need to become savvy health-care consumers.
Customer Reviews:
Best Choices From The People's Pharmacy.......2007-10-10
This book has some of the most fascinating cures for our everyday maladies...and they work! An example: for leg cramps, put a bar of soap under the bottom sheet. I have not had a single leg cramp since doing this. My friends have all tried it and are amazed how this solution was the only thing that has worked for them as well. So many other simple remedies. Love this book.
Money well spent ........2007-09-26
Fantastic book. Easy to read and find specific information on common medical concerns. I am an RN and my father is a pharmacist so using O.T.C. or Rx drugs for every ailment has always been our first response. With the recent recalls of major drugs and risky side effects as well as problems with counterfeits I can see a great benefit both physically and financially in natural alternative remedies. I like the way they rate the different approaches with stars from 1-5 for proven effectiveness and the letters from tried and true believers adds to the credibility. This book is not without it's lighter moments and several times had me laughing out loud. I plan to make this book a gift to family and friends this year.
Excellent reference book........2007-08-27
This book is great. Even minor health problems are addressed. The book discusses prescribed medicines as well as other alternatives.
Exceptional .......2007-04-08
I have been trying for years to take charge of my health with preventive measures. This book is organized by the health concern and then gives not only comments about prescriptions for that health concern, but also herbs/foods that may help. I lowered my blood pressure by following the advice in the book, and am now ordering two more copies for friends.
This book is worth the money, several times over.
Plain common sense medicine.......2007-03-14
I enjoyed this book, particularly the section on Generic Medicines. I enjoyed the common sense approach to home remedies.
Amazon.com
QBQ! by John G. Miller is a motivational primer aimed at purging the "blame, complaining, and procrastination" from the workplace. Miller believes that one of the hallmarks of today's business culture is a lack of personal accountability; he prescribes the cure in this series of short stories and personal observations drawn from his years of experience running his organizational development firm. His main point is that positive change begins with individuals changing themselves: "Instead of asking, 'When will others walk their talk?' let's walk our talk first." The result is choppy (39 chapters in 115 pages), and at times Miller's advice boils down to truism and cliché. Nevertheless, managers whose workplaces demand remedial, straightforward advice should find a useful tool here. --Harry C. Edwards
Book Description
Who Moved My Cheese? showed readers how to adapt to change.
Fish! helped raise flagging morale.
Execution guided readers to overcome the inability to get things done.
QBQ! The Question Behind the Question, already a phenomenon in its self-published edition, addresses the most important issue in business and society today: personal accountability.
The lack of personal accountability has resulted in an epidemic of blame, complaining, and procrastination. No organization-or individual-can achieve goals, compete in the marketplace, fulfill a vision, or develop people and teams without personal accountability.
The solution involves an entirely new approach. We can no longer ask, "Who dropped the ball?" "Why can't they do their work properly?" or "Why do we have to go through all these changes?" Instead, every individual has to ask the question behind the question: "How can I improve this situation?" "What can I contribute?" or "How can I make a difference?"
Succinct, insightful, and practical, QBQ! The Question Behind the Question provides a method for putting personal accountability into daily action, which can bring astonishing results: problems get solved, barriers come down, service improves, teamwork grows, and people adapt to change.
Download Description
"Who Moved My Cheese? showed readers how to adapt to change. Fish! helped raise flagging morale. Execution guided readers to overcome the inability to get things done. QBQ! The Question Behind the Question, already a phenomenon in its self-published edition, addresses the most important issue in business and society today: personal accountability. The lack of personal accountability has resulted in an epidemic of blame, complaining, and procrastination. No organization-or individual-can achieve goals, compete in the marketplace, fulfill a vision, or develop people and teams without personal accountability. The solution involves an entirely new approach. We can no longer ask, ""Who dropped the ball?"" ""Why can't they do their work properly?"" or ""Why do we have to go through all these changes?"" Instead, every individual has to ask the question behind the question: ""How can I improve this situation?"" ""What can I contribute?"" or ""How can I make a difference?"" Succinct, insightful, and practical, QBQ! The Question Behind the Question provides a method for putting personal accountability into daily action, which can bring astonishing results: problems get solved, barriers come down, service improves, teamwork grows, and people adapt to change. "
Customer Reviews:
It should be required reading.......2007-09-05
The book is thin and it is a simple read. My 6th grade daughter would understand every concept in the book. While this would all generally make for a low rating, I instead give it the highest rating. Why? Because although it does not present many original ideas, the vast population of American at least, do not follow the QBQ. If it takes a book that can be read in an hour and that can be understood by someone who reads at a 6th grade level for people to start taking responsibility for their actions and thier lives, then I am all for it.
This is not to say that the only people who will benefit from this book are the young and irresponsible. Many of the points, while not rocket science, were new ways to look at old ideas and as the book says "repetition is the motor of learning."
Personal accountability is fine in theory, but more should be said about what to do when others do not.......2007-08-22
Personal accountability is fine in theory, but enormously difficult in practice. This is because it will only work if the overwhelming majority of people practice it. It is a fact of life that it takes only a few people engaging in selfish behavior to slow down the progress of everyone else. If you hold yourself accountable for what is done and those you work with do not, then the group, including those that are unproductive, will collectively get the credit.
I am not saying that you should avoid holding yourself accountable for what you do; just that one must be reasonable about doing it. You must keep your expectations to a manageable level and understand that there might be times when only you will know what you have accomplished.
Personal accountability of course starts with the actions of each and every individual and from that perspective this is a good book. Miller discusses what questions or statements should be said rather than what is actually being said. By using the singular pronoun I in "What can I do better?" rather than "What do I get out of it?" each person can take an enormous step towards success and personal achievement. However, as has already been stated, the actions of others may render your achievements down to a much lesser height than they could have been. Miller largely ignores this segment of reality, which lowers the value as you ramble down your lane of the rat race.
Outstanding!.......2007-08-14
In a word, OUTSTANDING! This book is an inspiration and a guide for me every day. I share it with my students in EVERY class. It is a quick read and full of simple insight.
Buy this book!
Motivational.......2007-07-27
I think every business owner should require their staff to read this book. "what happened to personal accountability", this is the main theme of this book. Amen!!!!! Our generations view things so differently, however I think we can all agree on the information presented in this book. This is another required read for all of my new staff.
Nice quick and concise read for personal accountability.......2007-07-10
I had the pleasure of hearing Mr Miller speak to my organization and felt his message in personal accountability spoke volumes about how to make small changes create a large impact.
Mr Miller speaks eloquently about his topic and is obviously passionate about the role QBQ takes for everyone, be they a leader, parent or any human being. The book is an easy read and the concept is not a stretch to understand, follows similarly to "Who Moved My Cheese" or the One Minute Manager series. This is the type of concept that asks you to think about what is the right thing to do, and more importantly, complete it. The procrastination concept is powerful and impactful, again, very simple, however a concept all need to follow and practice...practice being the root of all habits.
Mr. Miller has one example of a cashier at Home Depot that lowered the rating from 5 to 4 stars; this example is too far fetched and the litigious results that potentially could arise from other customers feeling slighted is too over the top. I understand what Mr. Miller is presenting, and why he purposely ignores the repercussions of such an act, this example only degrades the message he is presenting.
I look very forward to reading "Flipping the Switch" and putting these concepts into action, along with re-reading this series annually to ensure I continue to practice personal accountability.
Book Description
College students (more than 115,000 of them) reveal what life is really like at the nation's top schools. This must-have guide gives you college rankings like no other and covers all the essentials -- from academics to social life to financial aid, and everything in between. We also provide you with all the basics: admissions criteria, deadlines, phone numbers, e-mail addresses, and more.
Best 361 Colleges uniquely ranks the nation's top schools in more than 60 categories, including:
·Professors Get High Marks
·Best Party School
·Dorms Like Palaces
·Great Campus Food
·Most Politically Active
·Diverse Student Population
·Class Discussions Encouraged
·Great College Newspaper
…and many more!
Featured on Good Morning America and in news stories across the country, Best 361 Colleges continually proves to be a favorite of both students and parents alike.
Customer Reviews:
Better Than Average.......2007-09-21
I have used this book more than the US News and World report. I give this book more value than the other one. I like the student reviews.
Great Reference Book.......2007-09-11
My daughter and I referred to this book hundreds of times when starting her college search - I believe information is current and accurate.
Have recommended to friends
Essential.......2007-07-17
This, along with Fiske's Guide to Colleges, are essential to the college search process. The hard data includes all the deadlines, a quality of life rating, demographic makeup, and lots of facts about admissions and financial aid. Very useful are the "comparable colleges" section which begins with the banner "Applicants Also Look At" and the "Survey Says" section.
Great way to start.......2007-07-13
This book is a great way to start the college search. My kids liked it since the basic facts for each college appear on two pages, quick and easy stats to review.
Huge disappointment compared to the 2005 edition !.......2007-07-11
I saw the 2005 edition of this guide at one of the colleges we visited and really liked it. So I bought it. However the new 2007 edition is so much tamer and more politically correct than the earlier one that it is much more boring and much less helpful than the 2005 version. The student comments have been totally watered down and the star ratings are gone.
Bottom line: you're much better off getting your hands on a used copy of the 2005 edition (which is called The best 357 Colleges).
Book Description
REAL ANSWERS TO CLERKSHIP QUESTIONS
* The only student-to-student, step-by-step guide to clerkship
* Detailed how-to-succeed and what-to-study guidance from medicine clerkship vets
* Hundreds of recently tested high-yield topics from shelf exams and the USMLE Step 2
* Insider tips for outstanding performance from students who've been there
* "Classifieds" do the research for you, featuring high-yield websites and top extracurricular opportunities and scholarships
* Tear-out cards with essential internal medicine concepts in pocket-ready format
The Student-to-Student Guide
* Discover med students' "secret weapon" for the clinical clerkship
* Get answers to shelf-exam questions from students who passed
* Save time with high-yield topics, mnemonics, and pocket-ready reminders
* Apply the First Aid formula for clerkship success!
Customer Reviews:
Excellent resource.......2007-06-11
This is an excellent resource for your needs in Internal Medicine rotation. It delivers pertinent and well organized information. It also provides "pearls" relating to each subject area that bring the information down to practical application. It should not be your only source but definitely will complement the others.
Whats going on........2007-04-01
Well, I have to say errors. I dont know who fact checked this book but I hope it wasn't a doctor. How many errors can one book have? I am only half way through and I have found at least 10. These are not small spelling or grammer errors. They are errors that could get someone killed. How about coagulation factors all being increased in DIC? or TIBC being decreased in iron def. anemia? The book should be returned to the publisher. My words of advice, read something else if you want to learn something correctly.
decent outline - many factual mistakes.......2006-12-13
This book follows the standard first aid format, serving as a decent outline of the material you'll need to know for the medicine clerkship and shelf. It's a great review tool if you already have a grasp of the material. However, it completely skims over underlying concepts focusing on teaching buzzwords and quick associations, so not a great text to use as your primary teaching tool if you want to learn the material in any greater depth than cramming.
Additionally, the second edition has a lot of errors, both typos and factual. Some winners include stating that Plasmodium ovale is the cause of Tinea Versicolor (it causes maleria), and telling you to use cefixime for Pseudomonas coverage (use ceftazidime or a 4th generation cephalosporin)
Great for overview.......2006-11-05
I would recommend this book for a good review but not as the primary source of information.
Not the best choice for medicine clerkship and for USMLE step 2 CK........2006-10-11
You can read my comparative amazon review of 3 titles - 'Blueprints Medicine', 'First Aid for the Medicine Clerkship', and 'Step-Up to Medicine' - at 'Step-Up to Medicine', ISBN:0781747872
Book Description
Asking the right kind of question isonly the first step to becoming fullyengaged at work and in life.
In his bestselling book QBQ! The Question Behind the Question, John G. Miller revealed how personal accountability helps to create opportunity, overcome obstacles, and achieve goals by eliminating blame, complaining, and procrastination. The result? Stronger organizations, more dynamic teams, and healthier relationships.
Now Miller takes readers to the next level to show how they can use the power of the QBQ! and personal accountability every day.
When a light switch is flipped the flow of energy that is released reaches the lightbulb in an instant, bringing it to life. Similarly, asking the right kind of question-a QBQ-is the first step to empowering what Miller calls the Advantage Principles-five essential practices that will lead to a richer experience in every aspect of life:
- LEARNING: live an engaged and energized life through positive personal growth and change
- OWNERSHIP: attain goals by becoming a solution-oriented person who solves problems
- CREATIVITY: find new ways to achieve by succeeding "within the box"
- SERVICE: build a legacy by helping others succeed
- TRUST: develop deep and rewarding relationships
With compelling real-life stories and keen insights, Miller demonstrates how anyone can find success and satisfaction by "flipping the switch."
Download Description
Asking the right kind of question isonly the first step to becoming fullyengaged at work and in life. In his bestselling book QBQ! The Question Behind the Question, John G. Miller revealed how personal accountability helps to create opportunity, overcome obstacles, and achieve goals by eliminating blame, complaining, and procrastination. The result? Stronger organizations, more dynamic teams, and healthier relationships. Now Miller takes readers to the next level to show how they can use the power of the QBQ! and personal accountability every day. When a light switch is flipped the flow of energy that is released reaches the lightbulb in an instant, bringing it to life. Similarly, asking the right kind of question-a QBQ-is the first step to empowering what Miller calls the Advantage Principles-five essential practices that will lead to a richer experience in every aspect of life: - LEARNING: live an engaged and energized life through positive personal growth and change - OWNERSHIP: attain goals by becoming a solution-oriented person who solves problems - CREATIVITY: find new ways to achieve by succeeding ""within the box"" - SERVICE: build a legacy by helping others succeed - TRUST: develop deep and rewarding relationships With compelling real-life stories and keen insights, Miller demonstrates how anyone can find success and satisfaction by ""flipping the switch.""
Customer Reviews:
Taking Charge Of My Life.......2007-10-03
For years I'd worked in an environment where complaint was the norm, a way to pass the time, to even connect with colleagues. A teachers meeting would start with griping about our principal and move on to how the parents weren't involved enough or were involved too much. Both complaints were equally possible in the same meeting! It's funny how a shift in perspective could transform a shift in my reality. All I needed to do was "Flip the Switch" and take a look at my actions, pose different types of questions and suddenly my working life was filled with ease and enthusiasm. Instead of asking the question: "Why aren't the parents involved more?" I now ask "How can I communicate better to bring in more parent involvement?" Shifting the responsibility onto me has made all the difference.
John Miller fills each page with enthusiasm and a belief that personal accountability is the key to success. He believes in posing questions that don't blame but resolve; questions that focus on action and the moment....because the moment is all we have.
"Flipping The Switch" was the glorious icing to a rich cake I discovered a while ago when I read the books "How To Create A Magical Relationship" and "Being Here, Modern Day Tales of Enlightenment" by Ariel & Shya Kane. They taught me that I could either complain about the events happening in my life OR I could embrace them. I've chosen the latter for a while now and shared with others how this simple phenomenon is possible for each of us. It's great that I'll be able to share this new book too. I highly recommend all of them!
Great for Harnessing Your Own Strength.......2007-08-16
"Flipping the Switch" is a small but muscular tool. It helped me to get out of a cycle of complaining, pushing me to ask "What Can I do about this situation?" rather than "Why is this situation so annoying?" As a teacher, I have found I can sometimes dwell too much on the faults of the school system, or my colleagues, blaming them for the way things are, rather than truly trying to make a situation better myself. When I catch myself doing that now, I remember the QBQ, or the question behind the question: rather than saying "Why is the bureocracy preventing me from getting things done?" I ask, "What can I accomplish right here, right now?"
I have also been reading "Working on Yourself Doesn't Work," and "How to Create a Magical Relationship," both by Ariel and Shya Kane, and find them to be a wonderful companion to "Flipping the Switch." Their principles of transformation and everyday examples of how one can live with excellence (rather than being dominated by a situation you resist) are brilliant. Both are inspirational reference tools to be pulled out whenever you need it. I highly recommend these books along with "Flipping the Switch."
Flipping the Switch - Nice Refresher on the QBQ.......2007-07-30
John Miller has written another easy to read reference that outlines the simplicity of his topic, personal accountability. Too often everyone gets hung up the blame game or being a victim; John asks his readers to consider the way positive thinking can affect how you attack a challenge or mindset.
The author keeps his lessons easy to read and short, you can read it in 1-2 sittings, and continues to emphasize the same concepts. This is not the depths of the 7 habits or How To Win Friends, but is a very easy read which makes it ideal for a quick lesson. Breaking out of a slump can be hard to do and Mr. Miller provides that lifeline, including writing it simply when procrastination is one of his concepts to overcome!
Wonderful!.......2007-03-26
This book is worth your time and then share it with everyone at work! I am ordering another copy for my manager. This book is an eye opener.
Quick read, life changing, and needed by all!!!.......2006-12-25
This little book on personal accountability is worth a lot MORE than the retail price. Anyone struggling with blame, finger-pointing, and a desire to COMPLAIN needs Flipping the Switch And the author's original book, QBQ! As a sales exec for a large pharmaceutical firm, we have brought these books into our organization, formed book discussion clubs, and have begin to see a true level of change in our culture. From one of recrimination to creativity, trust, service and ACCOUNTABILITY. We have big goals to hit in 2007 without personal responsibility by all, they'll never be achieved. The stories in these books are terrific, the reading is quick, and Mr. Miller's insight into human nature is amazing.
Books:
- Mere Christianity
- Mindfulness for Beginners
- Nasty Girls: An Urban Novel
- Naturally Healthy Babies and Children: A Commonsense Guide to Herbal Remedies, Nutrition, and Health
- Norman Vincent Peale: Three Complete Books: The Power of Positive Thinking; The Positive Principle Today; Enthusiasm Makes the Difference
- Prescription Drug Addiction: The Hidden Epidemic
- Prescription for Nutritional Healing, 4th Edition: A Practical A-to-Z Reference to Drug-Free Remedies Using Vitamins, Minerals, Herbs & Food Supplements ... A-To-Z Reference to Drug-Free Remedies)
- Quantum-Touch: The Power to Heal (Third Edition)
- Ready, Set, Grow!: A What's Happening to My Body? Book for Younger Girls
- Research Techniques for the Health Sciences (3rd Edition)
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