Book Description
The third volume in the best-selling LogoLounge series provides 2,000 totally new logos from designers worldwide. This book, like the previous titles in the series, is compiled in association with LogoLounge.com, a website that was launched by Bill Gardner in 2002. The site is dedicated to logos. Top designers and design firms supply multiple logos to the site. Each LogoLounge book presents thousands of new logos that have been added to the site, providing designers with a timely and invaluable source for design inspiration and a resource for design solutions. The first portion of the book profiles 10 top designers recent work in the area of logo design; the second part of the book contains almost 2,000 logos organized by logo design (typography, people, mythology, nature, sports, etc.)
Customer Reviews:
A designer's bible.......2007-05-14
This series is a must have for any designer. Not only is it great for ideas, but a nice tool to have when a wishy-washy client just isn't sure what they want. If you are a serious designer, you must own all the Logo Lounge books.
Logo Lounge Strikes Again.......2007-05-14
Always a fan, the assemblage of brands from every corner is impressive and helpful. The Lounge has always been and continues to be a wonderful resource for jump-starting logo block.
An Invaluable Resource for Any Graphic Designer.......2007-04-16
Whether you are fresh out of college or a seasoned Senior designer, you will find this book an amazing resource of ideas, trends and just plain good design.
We actually have purchased every volume and they keep getting better and better. Logo Lounge 3 is no different in terms of the unique talent chosen to be showcased in this edition.
If you need a design spark look no further, this is the book of choice.
[...]
AMAZING.......2007-04-14
Great book for inspiration and search for the right ideas. This time RockPub. is making few more pages showing how the logos work in the graphic design environment.
I was excited to see foreign companies using the latest styles in advertisement, like the russian phone company "BeeLine."
Wold highly recoment this book for a graphic design major and advertisement.
Very inspiring.......2007-03-16
I've used this book a couple times now for inspiration, and it doesn't disappoint. It's organized by theme, which is very helpful since it allows you to consider the myriad different ways of approaching the same challenge.
Highly recommended.
Average customer rating:
- Calculations are only as good as your numbers
- Pants on fire?
- Accepted History & Chronology Must Be Changed.
- Very Interesting
- History as Science Fiction
|
History: Fiction or Science? (Chronology, No. 1)
Anatoly Fomenko
Manufacturer: Mithec
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Similar Items:
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History: Fiction or Science? Chronology 2 (Chronology)
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History: Fiction or Science? Astronomical methods as applied to chronology. Ptolemy's Almagest. Chronology III
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Discovering the Mysteries of Ancient America: Lost History And Legends, Unearthed And Explored
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Before the Pharaohs: Egypt's Mysterious Prehistory
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They Cast No Shadows: A Collection of Essays on the Illuminati, Revisionist History, and Suppressed Technologies
ASIN: 2913621058 |
Book Description
Recorded history is a finely-woven magic fabric of intricate lies about events predating the sixteenth century. There is not a single piece of evidence that can be reliably and independently traced back earlier than the eleventh century. This book details events that are substantiated by hard facts and logic, and validated by new astronomical research and statistical analysis of ancient sources.
Customer Reviews:
Calculations are only as good as your numbers.......2007-08-03
Yes, we can all agree that mainstream history is nearly 100% BS due to politics, economics, ego, problems with dating techniques, and various conspiracies. Agreed. But, I've been researching the distinct possibility that human history (in terms of civilizations) are much more ancient than we've been told, so coming across this book was very interesting to me. I wondered how Fomenko could be wrong (if at all) because he is very persuasive in his presentations. Then it dawned on me. If at previous times in prehistory, due to the various catastrophies that are well documented (comets, asteroids, planetary disruptions, plasma discharge, pole reversals, etc) the Earth was in a different position in relation to the sun, different tilt on its axis, different orbit, different rotation (in terms of velocity and DIRECTION), and the continents were in different positions, then would this not cause the ancients to see the sky (constellations) differently? In other words, is Fomenko making erronious assumptions about the physics of the Earth in pre-history, which then corrupt his data with regards to dating the relevant astrology? The last event to seriously disrupt our planet occured roughly 3500 years ago, according to other good researchers, so is it possible Fomenko has been confused by this? The vastly different physics of our planet in the not so distant past may explain this confusion, which is not to say the "mainstream" version of history is correct; on the contrary. I am not an expert in these fields, but wanted to see if this idea could spark discussion.
Pants on fire?.......2007-07-19
Will people ever read before spamming? Yes, Jesuits could not rewrite world history alone, they had help. Anyway, Dr Prof Acad A.Fomenko does not point to jesuits as the driving force of world wide history manipulation in published volumes 1,2,3;, actually he barely mentions the poor devils. Check it with 'Search inside' feature, please. China is rarely mentioned either, in fact, Dr Fomenko is completely eurocentric. Right, his theory contradicts all mainstream schools of history, because in their actual state they are all built on blatantly erroneus chronology. You don't need a mysterious cabal (conspiracy) to falsify history, the falsification is its modus operandi. It is inherent to history(ians) to falsify (distort) events, as it is inherent to humans to boast as it is inherent to power (authority) to legimize itself by referrring to glorious past made to its own order. Dr Prof Fomenko and team have identified scores of instances of such manipulation in Russian, European, etc.. history, and delivered valid statistical proof thereof. His own 'reconstruction' is completely another story. Forget c14 as a valid method of dating. W.Libby has initially discovered a brilliant method of INDEPENDENT dating. Too bad, c14 method has become a joke after a forced marrige with dendrochronology with consensual chronological scale inbuilt. Radiocarbon method can't stand blind tests, but is so very productive as a rubberstamp.
Accepted History & Chronology Must Be Changed. .......2007-04-09
There is no doubt that history as most know it is a sham, & institution's version of History both University & Church is fradulent & inaccurate. Everything was established with an agenda, The real "Dark Ages" are now when we have access to incredible amounts of information past authorities & more important 'common folk' didn't have but our institutions & educators are slow to evolve because of what has ignorantly & arrogantly been taught for too long. This is on many subjects not just Chronology.
For anyone to question "Why would a Mathematician have anything credible to say of History?" The answer is from Dr. Fomenko's preface in the book: "It would be worthwhile to remind the reader that in the XVI-XVII century Chronology was considered to be a subdivision of Mathematics." These volumes could possibly be some of the most important works to date & should be read by everyone with an interest in History, especially professors & educators who have a duty to the public. I have read both books & must say that 'Chronology 1' has some very eye opening & revolutionary information. Even if these volumes are part true the implications are profound & opens the doors to further investigations & questions which must be done. I speak several different lanquages & must say the logic Dr. Fomenko uses with "inflection" of words & words being read from left to right in one region & right to left in another then written backwards, the removal of vowels & get down to basics of words, or different cities & locations having the same name etc. is correct. Vowel usage has always been optional & varied, actually complicating linquistics & study. The first thing one has to understand is that words never had a fixed spelling in history like we do now, the spelling of words was mutable & regional, as well as names & titles of people were vast, varied & changed, NOTHING WAS FIXED or understood linear. Matters of Life & Death as well as financial profiteering yesterday & today were & are made with ignorant, illogical & conspiratorial views of history & reality, it's time people get closer to the Truth & society collectively grow up.
Very Interesting.......2007-03-07
It is a good proposal and I believe it will mature into something even better in the future. I think it deserves to be read.
History as Science Fiction.......2007-01-10
Anatoly Fomenko has written a very intriguing book, full of pictures, charts, and computer 'proof' of his thesis: backwards of AD900 we don't really know what happened or when. Between AD900 and AD1600 there is more certainty, but there is still a lot of fuzzy ground, and things don't get reliable until we get past the 1600's where the printing press made it very difficult for the perpetrators of this timeline manipulation to change anything that had been committed to print. The Dark Ages did not happen. Books were burned for a reason. One organization has doubled the actual length of its existence by expanding the real chronology. Read why.
I had always wondered why Christ died about AD33 and yet men waited until the 11th century to form the Knights Templar, the Cathars, etc and go after the Holy Land by force. Why the 1000 year gap? Turns out there wasn't more than a 10-12 year gap and he proves it using astronomy. This also implies that the planet is not as old as we have been told, and current Christian and other creationist scientists are already championing that idea without being aware of Fomenko's book. The two groups, creationist scientists and the Russian mathematical analysts corroborate each other. Fascinating.
Of course, all this flies in the face of what we have been told traditionally is the 'proper' chronology of western civilization, and most readers will experience 'cognitive dissonance' in reading this book. It means that our history going backwards from AD1600 becomes progressively more incorrect and unreliable until it cannot be trusted at all... in the space of 700-800 years.
Naturally, the curious, open-minded reader will want to know WHO did this, WHY, and did any of the events we think of as really ancient ever happen?
Dr. Fomenko is a respected scientist/mathematician at Moscow State University who has already answered these questions to the satisfaction of his initially skeptical colleagues. Most of them are now believers, a few still refuse to believe (the usual diehards), and of course the western press has ignored Fomenko's work -- for obvious reasons when you read the book. The ones who perpetrated this chronology ruse have a lot to answer for. They are still with us. That's why this book is a well-kept secret.
I gave the book a 4-star rating because I was unable to check out some of his claims; those I checked were as he said. But if even 1/3 of his claims are true, this punches a big hole in what we think is our history, the meaning of western civilization, our educational process (for repeating the ruse as gospel), and the trustworthiness of the organization that perpetrated this ruse, well-intentioned or not.
This book relates to current research into a Young Earth paradigm, to John Keel's discoveries about our planet, and Fr Malachi Martin's insights (in his now out-of-print books). We are indeed sheep who are manipulated and kept ignorant -- for a reason. While knowing what these men have to say may be the "booby prize" (as in: 'what can you do with this knowledge?'), it will provide interesting reading. Didn't someone say: "...and the Truth will set you free."?? For you to judge if this book contains the truth.
Book Description
How to choose a name and create a catchy mark
After the business plan, the first step for any new company is choosing a name-a seemingly simple activity which can be extremely challenging. The next and equally challenging step is designing a logo that is eye catching, appropriate, and reflective of the chosen name of the business. Even for the seasoned designer, this is a remarkably difficult task.
Logo Savvy will help readers understand how to define the right approach and achieve an innovative and unique solution for both the name and the logo design. Chapters showcase companies whose identities have evolved visually through the introduction of a great name, as well as companies which have developed a visual identity in tandem with a name. Case studies, corresponding side bars, and tips provide designers with the inspiration and tools they need to find the right approach for their own clients.
Customer Reviews:
Well done.......2007-07-18
Shares sketches, timeframes, and team sizes for the various projects -- very helpful -- along with the implementation across media. Great work.
Book Description
A searchable database of 9,000 logos by keyword is available by subscription on the popular website, logolounge.com, launched in 2002 by author Bill Gardner. If you don't have a subscription but would still like to see the best logos on the site created by top designers who often maintain low profiles, then
LogoLounge 2 is for you.
Recent noteworthy projects that are claiming the public spotlight are profiled in this book, which covers identities created for various industries such as airlines, networks, dot-coms, banks, and fashion, as well as lesser-known boutique projects in which the designer's name is larger than the client's.
The first portion of the book profiles 10 top designers and spotlights their biggest, newest campaigns. A handful of their smaller projects are also featured, including some that have never before been seen. The second half of the book contains almost 2,000 logos organized by client type.
Customer Reviews:
Great series of books!.......2007-02-26
I'm very impressed with the wide array and organization of this book (and the others in the series). Such great colors, and layout... everything just makes me want to study every last detail on every last page. I've bought the first two... and have added the third one to my wish list. If you want to be a good logo designer but experience "designer's block," this should get you over that hump. Thanks, Bill Gardner, and all the fabulous designers who were featured in the book!
Well edited.......2007-01-10
Well printed, well edited and an excellent resource for designers and creative individuals.
Very Helpful.......2006-11-10
Great for idea gathering and inspiration. It keeps you up to date with the newest logo designs.
Disappointing sequel.......2005-10-22
Logo Lounge 1 is a must-have in my design library - I refer to it often. Unfortunately Logo Lounge 2 seems lackluster, uninspired, and disappointing. While it contains the same quantity of logos as the first book, the solutions are much less imaginative and the profile section at the beginning is too long and the designers profiled, and their work, are difficult to relate to.
The Culture A.D. review.......2005-10-07
The straight to the point advertising and design agency review. For our agency Logo Lounge 2 is a excellent visual reference. It allows us to quickly "thin slice" the visual trends as well as give us in depth case studies. It's a hot source for inspiration that puts your head in the right space for designing logos that speak intelligently and conceptually to help with branding opportunities for clients and their consumers.
Book Description
"This learned and heavy volume should be placed on the shelves of every art historical library."—E. H. Gombrich, New York Review of Books
"This is an engaged and passionate work by a writer with powerful convictions about art, images, aesthetics, the art establishment, and especially the discipline of art history. It is animated by an extraordinary erudition."—Arthur C. Danto, The Art Bulletin
"Freedberg's ethnographic and historical range is simply stunning. . . . The Power of Images is an extraordinary critical achievement, exhilarating in its polemic against aesthetic orthodoxy, endlessly fascinating in its details. . . . This is a powerful, disturbing book."—T. J. Jackson Lears, Wilson Quarterly
"Freedberg helps us to see that one cannot do justice to the images of art unless one recognizes in them the entire range of human responses, from the lowly impulses prevailing in popular imagery to their refinement in the great visions of the ages."—Rudolf Arnheim, Times Literary Supplement
Customer Reviews:
Freedberg has not read widely enough........2005-09-30
Freedberg clearly sets out to write against a tradition in art history of overemphasizing a history of art (high culture) to the detriment of other image-histories, which he associates with low culture. His approach is, in this sense, novel.
However, Freedberg falls well short of the mark in several key areas. First, he never contends directly with the idea of a high-low hierachy in culture, but rather seeks to reconcile the two into a system of images. He could well have said that a system of images replaces distinctions between high and low culture (his analysis certainly leads this way), but he does not do so. There are also serious problems with this book as a piece of historical scholarship. Freedberg fails totally to address, or even acknowledge, the significant contribution of Michel Foucault and Jacques Derrida (and hordes of followers) to the field of reality-representation. Indeed, this failure may in fact be a concerted effort on Freedberg's part--many of his ideas about the essential nature of human response are poorly insulated against Foucault's well-developed argument that human nature is historically specific. (See, for example, Foucault's "The History of Sexuality.") Finally, Freedberg's reliance on psycho-history shows a generally poor knowledge of historical scholarship; this approach has been roundly critiqued by post-structuralists, (again, see Foucault). He does not, however, seem to address this critique anywhere.
In addition to problems of analysis, scope, and lack of awareness, or selective ignorance of historical literature, Freedberg's book suffers from one additional flaw that hinders its overall usefulness. Freedberg's prose is flabby, and the text suffers because of this. His stylistic flourishes and indulgences seem out of character for a book that purports to be in part a critique of the Ivory Tower of art history. All in all, the prose renders the book frustrating, and likely inacessible to the unitiated in this field.
Freedberg has, however, undertaken an interesting project -- namely an interrogation of histories of representation. Were he to recast this book in later editions he could add much to his analysis by reading widely in history, and tidying his prose.
A Fundamental Introduction to the Study of Images.......2003-10-22
This book was ground-breaking for its time because of Freedberg's insistence on a new? approach to the study of images that focused on writing biographies of particular images which highlighted the historical and locally constructed responses, and what those responses could tell us about the psychology of the human response to images generally, rather than the more "traditional" art-historical aesthetic analysis approach. "Power of Images" is organized thematically with topics such as versimiltude, iconoclasm, and desire played out in front of the eyes of particular representative images. One of best aspects of this book is how clearly Freedberg takes seriously the notion of "presence" in images.
The biggest limitation of this book is that it is almost completely bereft of information on non-pre-Enlightenment-European-Christian images. Rather than recusing himself from treating say Thai amulets, Freedberg overextends his conclusions in an unfortunately totalizing metanarrative. To be specific, I disagree with his brief rejoinder aimed at Stanley Tambiah's "Buddhist Saints of the Forest and the Cult of Amulets," and generally, I think many of Freedberg's conclusions would map poorly onto Tibetan or Japanese sacred statuary.
In conclusion, I would still highly recommend this as a first-book for someone who wants to either learn about how to begin thinking about (religious) imagery and our responses to it, or someone who is looking for a wealth of short biographies and references to information on some of the most famous European Christian images.
Book Description
Churches and cathedrals were originally built to be read. They are alive with images and symbols--all of which are packed with meaning. But today few people, from regular visitors to tourists, truly understand the wealth of meaning in what they find there.
How to Read a Church is must reading for anybody who wants to know more about what they see in a church or cathedral. It explores the principal features of churches and what each represents. It also explains: " the significance of church layout " the importance of such details as the use of colors or letters " the identity and significance of people and scenes " the symbolism of animals, plants, colors, numbers, and letters " the meaning of it all
In addition to exploring these brick-and-mortar motifs, the author also reveals fascinating and unexpected details such as how to 'read' the priest and the congregation, and he shows the varied ways that church architecture and appointments reflect the Christian year. From major themes to small but vital details, How to Read a Church will serve as a fascinating guide to the history, meanings, and messages of these beautiful buildings and the treasures they contain.
Customer Reviews:
Informed, well-written.......2007-06-07
This is a well-written, religiously neutral excursion of the visual symbols and elements of the Christian church, more or less as it exists today and leaning somewhat to the Anglican church. It is not a history of Christian church architecture or symbols through the ages though the author seems to be fairly conversant with the relevant art history. It is no more or less than a brief description of what is behind what you'd see in an English church, with accounts of the lives of Jesus, Mary, Joseph, Peter and all the rest, in case you know absolutely nothing.
The charming churches the author is most familiar with are relics, and efforts like this one that may in some way preserve them are good. They, the churches of the past, are as much like America's mega-churches as flowers are like asphalt. I don't know if they have mega-churches in Europe. I don't think so. They, the mega-churches, help us envision the utter banality of the age to come. And what a long way we have traveled since Chartres.
The author is studiously non-evangelistic, which is good, but one feels the absence of faith in or hope for anything beyond the obvious at all. It is really a rather light-hearted anatomy of Christian churches lacking souls. Without the inner aspiration to meaningfulness, without the generations of people who at least sometimes wished to live as Christ taught, it's all rather hollow.
Interpreting art and architecture.......2007-06-05
Ever wonder why some saints in paintings and sculpture have square haloes? Why columns have foliate capitals? And what are all those hand signals? Richard Taylor explains in How to Read a Church, written not as a scholastic thesis but as a general guide for lay persons. The basic layout of churches, the number and placement of stained glass windows, the grouping of figures and how to identify who's who - all of this can be helpful in figuring out what the builders and decorative artists were trying to convey to those viewing and appreciating the results of their labors. The book works as a resource, and does not have to be read from cover to cover. Individual chapters, such as that on styles of crosses, can be read separately and perused at leisure. Nice resource.
Terrific resource.......2007-03-07
Taylor's book is a terrific resource explaining a much misunderstood subject. Churches are indeed designed to be 'read'; to be, in the words of another reviewer, "a feast for the senses." Taylor explains that classical church architecture reflects the understanding that a church is a ship (the word 'nave,' referring to the interior of a church, is from the Latin 'navis' for ship) sailing the faithful to a New Jerusalem, led by their 'captain' priest. Rich eucharistic symbols like the pelican, a bird which feeds its young with its blood, are explained in detail. Were more people to absorb the lessons of this book, we perhaps would see an end to the artless, crude church designs that have dominated over the past 40 years.
a misnomer of a book.......2007-01-10
While the contents of the book are most interesting the author does not deal at any length with the specifics outlined in the title. The bulk of the text deals with in-depth explanations of various bible characters and stories. The couple of line drawings towards the end of the book show captions to explain various parts of the garmets illustrated but NOT all of them are explained and then other descriptive words are introduced which are not shown on the illustrations. I did read the entire book and it was rather a disappointment.
Point of Clarification.......2006-06-17
I've not yet finished the book, but early on Mr. Taylor mentions that the "Catholic Church 'banned' the Latin Mass in order to increase participation by the laity.
Whatever the high points of this book may be, the Church never "banned" the Latin Mass. In fact, the Second Vatican Council, which ALLOWED for some parts of the mass to be translated into the vernacular, also encouraged local parishes to catechize (educate) their members in the basic Latin prayers of the Mass so they could participate. It appears that it was easier to translate the mass into dozens of different languages than it was to get Catholics to learn a few phrases and prayers in Latin. At any rate, the Latin Mass is still celebrated with great enthusiasm and beauty in parishes all over the world (unfortunately some of them are schismatic, but many are in communion with Rome). As for the vernacular mass, "full and active participation" is a rarity in most parishes.
Pope Benedict has reiterated this call for Catholics to learn some of the basic prayers in Latin so that in this truly global society we may pray together with one voice.
Back to the book - Mr. Taylor's premise is dead on; Churches were meant to be read - to create a feast for the senses and create an atmosphere of awe and sanctity. i look forward to finishing the text, and perhaps using it as a textbook for a class.
Book Description
Mircea Eliade--one of the most renowned expositors of the psychology of religion, mythology, and magic--shows that myth and symbol constitute a mode of thought that not only came before that of discursive and logical reasoning, but is still an essential function of human consciousness. He describes and analyzes some of the most powerful and ubiquitous symbols that have ruled the mythological thinking of East and West in many times and at many levels of cultural development.
Customer Reviews:
Towards a new humanism.......2004-05-13
This insightful book features a central element of Eliade's work as a whole: a humanistic impulse which envisions the study of symbols as the best possible way to overcome close-mindedness and provincialism, and which holds that a liberation from the traps of historicism is necessary in order to reach the archetypes that somehow inform the multiple 'symbolic incarnations' throughout the ages and peoples. Eliade here considers symbols of centre, time, binding (relying a lot on Dumezil on that topic), waters and shells. The relationship between symbol and history is constantly examined in the book: Eliade suggests that each new meaning ascribed by history to a symbol does not alter the latter's fundamental structure, since the symbol can properly be considered 'transhistorical'. This is as good a work as any to start reading Eliade; many quintessential Eliadian themes are treated here.
Product Description
Signs and Symbols: African Images in African American Quilts (2nd Edition)
Customer Reviews:
eye-opening and wonderful.......2007-01-31
I saw the Gee's Bend exhibit and was overwhelmed by the energy, the art, and the human story in those amazing quilts. They were so different from mainstream quilts, and I wanted to find out more about African American traditions in quilting. I stumbled over Signs & Symbols at my local library and loved it. It not only has wonderful photos of quilts, but delves into the symbols and artistic structure of the quilts and how they relate to traditional African art and symbols---with plenty of photos of African textiles, amulets, etc. I'm no expert in anthropology and ethnology, but I am familiar with academic research, and I think Wahlman has presented a wealth of fascinating and compelling evidence for the relationship.
The quilts are truly stunning, the quilting (not just the piecing) shows up well in many of the photos, and dimensions are given (which I'm delighted by---I can get a feel for the measurements of the patches and blocks). This book's quilts are informing my own quilts and will be for many years. In terms of influence on my work, I put Signs & Symbols in the same category with Liberated Quiltmaking (by Gwen Marston).
Be aware, this is not a how-to book. There are no projects, and no descriptions of how to make quilts. But if you like quilt books that are filled with beautiful old quilts, and want to immerse yourself in a different and entrancing quilting tradition, you'll love this book.
Average customer rating:
- Ugly but excellent
- Best book on the topic; a MUST for any business or organizat
- A Powerful Book for Anyone Doing Business
- Good overview.
- Read it before you tackle your own logo design.
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The Power of Logos: How to Create Effective Company Logos
William L. Haig , and
Laurel Harper
Manufacturer: Wiley
ProductGroup: Book
Binding: Hardcover
Advertising
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ASIN: 0471287784 |
Book Description
The Power of Logos provides a thorough explanation of how to plan, develop, evaluate, and implement a company logo system. It contains valuable how-to information for every graphic designer, graphic design student, and small business owner.
Customer Reviews:
Ugly but excellent.......2003-05-01
This book looks like it was designed 50 years ago even though it was published in 1997. Even though it looks ugly what is inside is very educational. Every business that needs to express their identity needs to own this book. Not educating yourself on the nuances of logo design could break your company.
Best book on the topic; a MUST for any business or organizat.......1998-12-04
The book is an excellent tool that anyone in the business world or an organization or institution should have as a necessity. It is well written, organized, educational, and thought provoking. Anyone that is contemplating creating, using, or viewing a logo should read this book immediately. Haig's exemplary collection of information and ideas on something that so profoundly bombards us and affects our choices daily, is something every thinking person should set aside some time to read. It is well worth the price and should become a part of EVERY reference shelf; it is something you will want to share with others. It would make a great gift for any thinking person - or one that should.
A Powerful Book for Anyone Doing Business.......1998-10-31
The Power of Logos is vital for anyone doing business today. As basic as a business card, a logo with impact is crucial to a company -- from its business cards up in conveying its image. This book shows what, why, and how to.... A powerful book, The Power of Logos details principles of persuasive techniques to incorporate into a logo. It provides important, power-packed psychological secrets to put power in a company logo -- which should be, after all, a logo's primary purpose.
Good overview........1998-10-04
This work contains an interesting discussion of the process of achieving consistency of image and tone.
Read it before you tackle your own logo design........1998-05-09
A great book to put you in "the mood" for logo design. "Power of Logos" walks you through a number of interesting questions that you'll want to consider before designing a logo.
Many of the examples are peculiar to Hawaii but that is interesting too!
Not sure logos are important for you? Four letters: "N...I...K...E."
Book Description
Available for the first time in English, An Introduction to Iconography explains the ways that artists use references and allusions to create meaning. The book presents the historical, theoretical, and practical aspects of iconography and ICONCLASS, the comprehensive iconographical indexing system developed by Henri van de Waal. It gives particular emphasis to the history of iconography, personification, allegory, and symbols, and the literary sources that inform iconographic readings, and includes annotated bibliographies of books and journal articles from around the world that are associated with iconographic research.
The author of numerous articles and a four-volume reference work on Italian prints, Roelof van Straten is currently working on an iconographic index covering the prints of Goltzius and his school.
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Tres Logos
