Water for Elephants: A Novel
Average customer rating: 4.5 out of 5 stars
  • Fabulous read!
  • Ninety or Ninety Three??
  • Simple compelling storytelling
  • Fun Read
  • Wonderful Story
Water for Elephants: A Novel
Sara Gruen
Manufacturer: Algonquin Books of Chapel Hill
ProductGroup: Book
Binding: Hardcover

ContemporaryContemporary | General | Literature & Fiction | Subjects | Books
LiteraryLiterary | General | Literature & Fiction | Subjects | Books
HistoricalHistorical | Genre Fiction | Literature & Fiction | Subjects | Books
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ASIN: 1565124995

Amazon.com

Jacob Jankowski says: "I am ninety. Or ninety-three. One or the other." At the beginning of Water for Elephants, he is living out his days in a nursing home, hating every second of it. His life wasn't always like this, however, because Jacob ran away and joined the circus when he was twenty-one. It wasn't a romantic, carefree decision, to be sure. His parents were killed in an auto accident one week before he was to sit for his veterinary medicine exams at Cornell. He buried his parents, learned that they left him nothing because they had mortgaged everything to pay his tuition, returned to school, went to the exams, and didn't write a single word. He walked out without completing the test and wound up on a circus train. The circus he joins, in Depression-era America, is second-rate at best. With Ringling Brothers as the standard, Benzini Brothers is far down the scale and pale by comparison.

Water for Elephants is the story of Jacob's life with this circus. Sara Gruen spares no detail in chronicling the squalid, filthy, brutish circumstances in which he finds himself. The animals are mangy, underfed or fed rotten food, and abused. Jacob, once it becomes known that he has veterinary skills, is put in charge of the "menagerie" and all its ills. Uncle Al, the circus impresario, is a self-serving, venal creep who slaps people around because he can. August, the animal trainer, is a certified paranoid schizophrenic whose occasional flights into madness and brutality often have Jacob as their object. Jacob is the only person in the book who has a handle on a moral compass and as his reward he spends most of the novel beaten, broken, concussed, bleeding, swollen and hungover. He is the self-appointed Protector of the Downtrodden, and... he falls in love with Marlena, crazy August's wife. Not his best idea.

The most interesting aspect of the book is all the circus lore that Gruen has so carefully researched. She has all the right vocabulary: grifters, roustabouts, workers, cooch tent, rubes, First of May, what the band plays when there's trouble, Jamaican ginger paralysis, life on a circus train, set-up and take-down, being run out of town by the "revenooers" or the cops, and losing all your hooch. There is one glorious passage about Marlena and Rosie, the bull elephant, that truly evokes the magic a circus can create. It is easy to see Marlena's and Rosie's pink sequins under the Big Top and to imagine their perfect choreography as they perform unbelievable stunts. The crowd loves it--and so will the reader. The ending is absolutely ludicrous and really quite lovely. --Valerie Ryan

Book Description

Though he may not speak of them, the memories still dwell inside Jacob Jankowski's ninety-something-year-old mind. Memories of himself as a young man, tossed by fate onto a rickety train that was home to the Benzini Brothers Most Spectacular Show on Earth. Memories of a world filled with freaks and clowns, with wonder and pain and anger and passion; a world with its own narrow, irrational rules, its own way of life, and its own way of death. The world of the circus: to Jacob it was both salvation and a living hell.
Jacob was there because his luck had run out—orphaned and penniless, he had no direction until he landed on this locomotive "ship of fools." It was the early part of the Great Depression, and everyone in this third-rate circus was lucky to have any job at all. Marlena, the star of the equestrian act, was there because she fell in love with the wrong man, a handsome circus boss with a wide mean streak. And Rosie the elephant was there because she was the great gray hope, the new act that was going to be the salvation of the circus; the only problem was, Rosie didn't have an act—in fact, she couldn't even follow instructions. The bond that grew among this unlikely trio was one of love and trust, and ultimately, it was their only hope for survival.
Surprising, poignant, and funny, Water for Elephants is that rare novel with a story so engrossing, one is reluctant to put it down; with characters so engaging, they continue to live long after the last page has been turned; with a world built of wonder, a world so real, one starts to breathe its air.

Customer Reviews:

5 out of 5 stars Fabulous read!.......2007-10-11

I absolutely loved this book. It was so engaging and a lot of the content was outrageous (it WAS the circus during the depression, after all!), but made totally believable by the author. The good characters were so very good and the bad so very bad. The book starts out with a bang and keeps you guessing the whole time. The operative word for me with this book was "satisfying!"

4 out of 5 stars Ninety or Ninety Three??.......2007-10-11

What a wonderful blending of the past and present. The main character weaves a warm story of today, although we are not sure if he is 90 or 93, as he relives his earlier days. The author has us feel the pain, and the injustices that surface based on education, wealth, ethnic background & social "standing" that are as real in a circus in the 1930s as today in a nursing home. Friendship and love triump but in some unexpected ways! A great read for ALL.

5 out of 5 stars Simple compelling storytelling.......2007-10-11

This is a great story about love and the passage of time. I normally do not read fiction, but took a chance on this book, and I'm so glad I did. The straight forward story telling keeps you in the moment. I thought about this tale long after I had finished reading it. I would recommend it to anyone.

4 out of 5 stars Fun Read.......2007-10-10

I'm very glad I picked up this book. There are moments that made me tear up and moments I laughed out loud. Other than some rather gratuitous sex, really good read.

5 out of 5 stars Wonderful Story.......2007-10-10

This book was a wonderful story and left me with a bit of hope. Even in the dark moments I could not turn away from it. Lots of genuine characters that made me feel as though I could reach out and touch them at times. It reminded me of circus visits and riding on elephants as a child with my face painted and a bag of cotton candy in hand! Though I normally do not like historical novels I loved this one.
The Elephant's Secret Sense: The Hidden Life of the Wild Herds of Africa
Average customer rating: 4.5 out of 5 stars
  • Not Animals in Translation...
  • Who Knew Elephants Hear With Their Toes!
  • A must for animal lovers, host of Animal Tails
  • An absolute page-turner
  • An astounding achievement and truly riveting story
The Elephant's Secret Sense: The Hidden Life of the Wild Herds of Africa
Caitlin O'Connell
Manufacturer: Free Press
ProductGroup: Book
Binding: Hardcover

MammalsMammals | Animals | Biological Sciences | Science | Subjects | Books
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  5. Just for Elephants Just for Elephants

ASIN: 0743284410

Book Description

While observing a family group of elephants in the wild, Caitlin O'Connell, a young field scientist, noticed a peculiar listening behavior. A matriarch she had been watching for months turned her massive head and lifted her foot off the ground. As she scanned the horizon, the other elephants followed suit, all facing the same direction. O'Connell soon made a groundbreaking discovery: the elephants were "listening through limbs," feeling the ripples of the earth's surface for approaching friends and enemies. Through their feet, toenails, trunks, and other, subtler modes of communication, these enormous animals were communicating to one another, demonstrating the vital importance of social relationships in their lives.

Yet this grand revelation about the intelligence of wild animals is also a story of the relationship between humans and elephants as neighbors, vying for the same resources of an increasingly crowded continent. For when O'Connell was first contracted by the Namibian government to develop new methods to deter elephants from raiding villagers' crops, she was unprepared for what she would encounter -- political upheaval, tribal disputes, inhumane poachers, and a fundamentally ineffective approach to wildlife conservation. Despite these setbacks, she came to know and love each of the fascinating, unique elephants under her watchful eye, while at the same time witnessing a change in attitude and policy, providing hope for the elephant's future.

An unforgettable journey of scientific discovery, The Elephant's Secret Sense takes you deep into the wilds of Namibia, from the tops of isolated, desert observation towers to the jaws and claws of ravenous lions to aerial expeditions and dusty highways, where the naturalists do their difficult work in a troubled land threatened by expanding human populations and unstable politics. Resonant with the powerful calls of the mysterious elephant, this is a story about the resilience of nature and the inspiring, astonishing, and often heartbreaking places where humans and wild animals come together.

Customer Reviews:

2 out of 5 stars Not Animals in Translation..........2007-05-20

I was expecting a book similar to Temple Grandin's Animals in Translation. Unfortunately, this book is very much unlike that book. I expected the bulk of this book to focus specifically on elephant communication, but that is not the case. Much time is spent on African conservation in general and the history of certain African areas where she was stationed. When I bought the book, it was not to read about local tribes or their politics, it was to read about elephant communication. Not saying the other topics aren't interesting, but if I wanted to read about those, I would have bought a book specifically on that. Making things worse, her style of writing is very disjointed and skips around.

There are not many books that I don't finish reading, but this was one of them. I was very much looking forward to reading this book based on the reviews. Not sure why there was such a disconnect. Maybe it's expectations. If you are expecting a more in-depth book specifically on elephant communication, with lots of scientific detail, this isn't it.

5 out of 5 stars Who Knew Elephants Hear With Their Toes!.......2007-05-13

Anyone who is interested in African elephants and their rich and amazing lives will find this an interesting read. Caitlin has added hugely to the body of knowledge about Elephant communication. It is part adventure story, as most intrepid young scientists who venture into Africa for their PHD theses discover. It tells of the beauty and terror and difficulties of this most diverse land and her rich wildlife.

Caitlin's book tells of her discoveries, elephant communication research, years of working with people in the Caprivi region to combat Elephant/Human conflict as well as her memorable times in hides stalked by lion and all the other adventures.

The book is well written for the most part, does lose some momentum toward the end of the book but this would appraer to be editing rather than Caitlin's writing. I thoroughly reccomend it.

5 out of 5 stars A must for animal lovers, host of Animal Tails.......2007-04-28

An intricate balance exists between humans and nature that undergirds even the most basic experiences. Ecological researcher, Caitlin O'Connell has spent her professional life exploring the lesser-known aspects of this relationship through her study of elephant behavior in sub-Saharan Africa, shedding light on their value within society and promoting the need for continued conservation and outreach. In THE ELEPHANT'S SECRET SENSE: The Hidden Life of the Wild Herds of Africa , O'Connell uncovers the fascinating and complex communication system of elephants, and conveys the deeper importance of this astounding discovery on modern African society.

4 out of 5 stars An absolute page-turner.......2007-04-06

This book is a fascinating look into the world of elephants and the scientists who study them. I was humbled by Caitlin O'Connell's courageous, intelligent, and compassionate approach to working with these complex animals and the people who must learn to share the land with them.

5 out of 5 stars An astounding achievement and truly riveting story.......2007-03-16

I read this whole book from start to finish on a series of flights that I took recently and I was totally taken with the story and the science behind it. I couldn't put it down and I haven't read a book in 10yrs! From a phenomenal underlying technological journey merges the principles of many scientific disciplines ranging from zoology, biology, acoustics, geophysics, chemistry, mechanics, electronics, mathematics, not to mention anthropology.

As a physicist, I loved the explanation of acoustic coupling and aliasing, a very impressive bridge, making connections between fundamental processes that are essential in tying together a very complex phenomenon.

There were tragic elements to the story that were horrific and left me in tears, but at the same time, a remarkable account of caring and human bonding. Congratulations to the author. I can't wait for her next book!

Who Says Elephants Can't Dance?: Leading a Great Enterprise through Dramatic Change
Average customer rating: 3.5 out of 5 stars
  • Great leader
  • What Life at the Top is Really Like--As Told By a Superb Leader
  • Where Were the Details?
  • A leader thru change
  • smooth transaction, exact product, nice&easy supplier
Who Says Elephants Can't Dance?: Leading a Great Enterprise through Dramatic Change
Louis V. Gerstner
Manufacturer: Collins
ProductGroup: Book
Binding: Paperback

GeneralGeneral | Business & Investing | Subjects | Books
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ASIN: 0060523808
Release Date: 2003-12-16

Book Description

Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies -- McKinsey, American Express, RJR Nabisco -- Gerstner's insights into management and leadership are applicable to any business, at any level. Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies.

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Who Says Elephants Can't Dance? sums up Lou Gerstner's historic business achievement, bringing IBM back from the brink of insolvency to lead the computer business once again.Offering a unique case study drawn from decades of experience at some of America's top companies -- McKinsey, American Express, RJR Nabisco -- Gerstner's insights into management and leadership are applicable to any business, at any level. Ranging from strategy to public relations, from finance to organization, Gerstner reveals the lessons of a lifetime running highly successful companies. "

Customer Reviews:

4 out of 5 stars Great leader.......2007-08-27

When I started the book, I have no idea about the history of IBM. I am not an IT person, so I have heard IBM but that is basically it.
I learned a lot from the book about IBM, what they did wrong and how he changed it.
But besides everything he revised the company culture and organizational structure. I think that is the hardest thing a CEO can achieve. His vision, his attention to details but still seeing the big picture amazed me. No wonder they picked him as the great saver of the IBM legend.
The book is long and sometimes repeats itself, without going into details.
The part I enjoyed the most was his e-mails. How encouraging was he after 9/11, he mentioned employee names and all the things they did both to help and also to get their business going. He sent e-mails to his 300.000 employees. His tone and the things he mentions, his clarity was amazing. He is an excellent leader. IBM is very lucky to have such a good CEO.

5 out of 5 stars What Life at the Top is Really Like--As Told By a Superb Leader.......2007-08-16

Having spent twenty-three years in management before I became an entrepreneur, I recognize that moving from one side of the desk to the other side may be the longest journey a professional person ever makes. When we shift into a leadership spot, not only do we find that our prior perceptions might have been totally inaccurate, we have to address personal and professional challenges we would have never imagined.

I applaud this book as one man's record of what life at the top is really like. He won me over immediately when he decided to wear a blue shirt because everyone else was wearing white. Thoreau would have applauded his individualism.

With my current profession dedicated to improving individual and corporate communication, I agree with Gerstner's assertion that "No institutional transformation takes place, I believe, without a multi-year commitment by the CEO to put himself or herself constantly in front of employees and speak in plain, simple, compelling language that drives conviction and action throughout the organization."

Another striking bit of Gerstner wisdom: "Success in a company comes foremost from success with the customer, nothing else."

He's right on target again when he observes that "lack of focus is the most common cause of corporate mediocrity."

Yet Gerstner goes beyond mere platitudes: "Execution--getting the task done, making it happen--is the most unappreciated skill of an effective business leader."

Possibly two of Gerstner's words capsule his approach to awakening IBM to its possibilities: "constructive impatience."

In my judgment, Louis Gerstner should rank alongside Jack Welch as a take-no-prisoners leader. Read this book, and you will agree that he was the right man at the right time for IBM.The Complete Communicator: Change Your Communication-change Your Life!

4 out of 5 stars Where Were the Details?.......2007-06-06

Throughout this book Gerstner discusses the changes IBM made and how he helped turned the company around. I have no doubt that he was a large part of the dynamic shift at IBM to again make it the successful, global company that it is today, but I felt that I went through the book without completely understanding what those changes were. There was a lot of discussion of how IBM was operated and managed when Gerstner took control of the company in 1993 as it was falling apart before the public's eyes, and there was a lot of explanation of how IBM was successful and reborn when he stepped down from the CEO position in 2002. But there was little substance in between. I am not sure if that is because the day-to-day steps taken throughout the mid and late 1990s are too mundane for the average business reader, of if the details were just left out. Gerstner does share some insight into leadership skills and his management style, but IBM as is left in the shadows. All in all, this is not a bad book, but be aware that the reader is left wondering exactly how IBM regained its dominant position in the marketplace.

4 out of 5 stars A leader thru change.......2007-05-17

Mr. Gerstner provides his story of when he took over the reigns at IBM and brought the company back on its feet. This is a strict business book with internal memos and charts at the end so it can lend itself to being a bit boring in some parts. However, when the authir describes how he was able to navicate thru the huge complexity of all the different divisions, then this book becomes a valuable reference for any business leader who needs to go thru the same process.

5 out of 5 stars smooth transaction, exact product, nice&easy supplier.......2007-05-14

exact product at an affordable price w a smooth transaction
Selling Blue Elephants: How to make great products that people want BEFORE they even know they want them
Average customer rating: 3.5 out of 5 stars
  • Informative but blatantly self-serving
  • Develop New Products Rationally
  • Learn how to turn your old products (pink elephants) into new products (blue elephants)
  • Poorly done
  • Simple concept overdone
Selling Blue Elephants: How to make great products that people want BEFORE they even know they want them
Howard R. Moskowitz , and Alex Gofman
Manufacturer: Wharton School Publishing
ProductGroup: Book
Binding: Hardcover

GeneralGeneral | Business & Investing | Subjects | Books
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ASIN: 0136136680

Customer Reviews:

3 out of 5 stars Informative but blatantly self-serving.......2007-10-07

I liked this book and learned a lot about a market-research technique that I had hoped might apply to the needs of a small business-to-business company. The book made me enthusiastic about the potential to test product concepts before we spend a lot of money taking final products to market. The approach the authors advocate appears to be able to dramatically reduce risk for companies that are trying to get their offering right. The focus of the book is primarily on consumer-goods companies and their products, though the technique has also be used for B2B offerings.

As I got into the book, I was disappointed that the only practical advice the authors offer is to contact them about using their on-line research tool. Good as their tool may be, it appears not to be well suited for the needs of my small B2B business.

I now feel I've paid about $20 for the authors' elaborate marketing brochure, and I have no way to apply what I learned unless I choose to work with their company. Use of books to promote the authors' business is a consistent trend in the publication of business books. I don't object to it if the book provides real value the reader can apply even without engaging the services of the authors' company. This book fails that basic test, as do many other such books. If the trend toward self-promotion continues without regard for the lasting value a book provides to the reader, I think the entire market segment will lose credibility.

By the way, in contacting the authors' company I learned that the cost of their services comes to about $10,000 per study. That's very reasonable for companies bigger or more mature than mine, but its well beyond what we can afford at our stage of growth.

I'll be selling this book soon on the Amazon.com marketplace. I only wish I had bought it there.

5 out of 5 stars Develop New Products Rationally.......2007-09-19

The authors argue Rule Developing Experimentation (RDE) is the key to developing new products.

Unfortunately for shareholders, during the past 15 years marketers have dominated product development. The result: more than 90 per cent of product launches and re-launches fail.

RDE is a process of designing, testing and modifying alternative ideas, packages, products, or services. It is disciplined. It reveals to the developer and marketer what appeals to the customer, even if the customer can't articulate the need.

It contains seven steps:

1. Consider the problem; identify features that may comprise solutions.
2. Mix and match the features in experimental designs.
3. Show the prototypes to consumers.
4. Analyze their reactions.
5. Optimize your prototypes.
6. Identify attitudinal population segments.
7. Apply the rules to create new products.

Howard Moskowitz is experimental psychologist in the field of psychophysics. Alex Gofman is widely published, technology-oriented experimental psychologist. They argue RDE delivers cost-effective actionable results tied to business directives. As a shareholder, I argue, RDE is worth a try.

5 out of 5 stars Learn how to turn your old products (pink elephants) into new products (blue elephants).......2007-08-11

When I first saw the title of this book, I was reminded of a skit I once saw featuring ventriloquist Edgar Bergin and Charley McCarthy. Charley asks Bergin "How do you kill a blue elephant?" and when Bergin asks the question, Charley's response is "Shoot him with a blue elephant gun." Charley then asks Bergin "How do you kill a pink elephant?" and after the straight line from Bergin, Charley's response is, "Squeeze him until he turns blue and then shoot him with a blue elephant gun." I laughed when I saw that memorable comedy bit and the fact that I can remember it decades later is an indication of how much of an imprint it made on me.
The incongruity of that comedy bit has relevance to the message that the authors of this book are trying to make. Sometimes the making of a great new product is nothing more than taking an existing product (the pink elephant) and squeezing it so that it looks like a new product (the blue elephant). However, before that you need to know if there is a substantial market for the new product.
In this book, the authors demonstrate a tactic that can be used to explore the possibilities for new products. It is called Rule Developing Experimentation (RDE) and it is a systematic process to develop and test new ideas for products or different ways to modify existing products to make them more desirable. The particular emphasis is on the development for a product that the potential market does not yet realize that it would want. As all marketing directors understand so well, this is an inherently complex problem.
Nearly all businesses want to expand, and there is only two ways to do that. You can either sell more of your existing product line or develop new products. The strategy for the second requires a significant amount of predictive ability, which can only be generated by detailed study. The RDE process is a sound business strategy that can be applied almost anywhere. Several case studies of specific products are presented as examples of how things can be done, although the general tactics used are not specific to the product.
If you have just attended a meeting where the CEO has said that your company must introduce new and profitable products quickly and you are responsible for it, there are two things that you should do.

*) Sit down and take a few deep and relaxing breaths.
*) Reach for this book.

Both actions will help you solve the problem

2 out of 5 stars Poorly done.......2007-08-08

Interesting concept extremely poorly written. Very confusing. I'd be hard pressed to actually put it into practice after reading this book. I'd read the Gladwell articles and that should give a basic idea. I just wish it was done better.

1 out of 5 stars Simple concept overdone.......2007-07-27

I was disappointed in this book. Wasn't worth the $15.00 I paid, let a lone the $28.00 retail price so many probably paid. Very simple concept that could have been explained in one small chapter, not a whole book. I was bored to tears and kept looking for something else to explain why I bought the book. Great title and interesting chapter titles but did little to give me applicable information beyond the simplistic "RDE" concept. I kept saying, "Ok, ok I got it" and expected more - but there wasn't anymore. Find out what RDE is online and save your money regarding the purchase of the book.
Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation
Average customer rating: 4 out of 5 stars
  • Better than it would appear
  • Nice Book
  • Good for getting in an innovative and integrative mindset
  • Interesting, thought provoking and you really can learn "creativity" from it
  • interesting book but need to be better
Medici Effect: What Elephants and Epidemics Can Teach Us About Innovation
Frans Johansson
Manufacturer: Harvard Business School Press
ProductGroup: Book
Binding: Paperback

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ASIN: 1422102823

Book Description

Why do so many world-changing insights come from people with little or no related experience? Charles Darwin was a geologist when he proposed the theory of evolution. And it was an astronomer who finally explained what happened to the dinosaurs.

Frans Johansson’s The Medici Effect shows how breakthrough ideas most often occur when we bring concepts from one field into a new, unfamiliar territory, and offers examples how we can turn the ideas we discover into path-breaking innovations.

Customer Reviews:

4 out of 5 stars Better than it would appear.......2007-10-01

This book is about developing ideas. It starts out very slowly and it seems like just another rehash of the tales told a hundred times before. It goes through the normal diversity is better arguement, which is a plus and a minus (he never gives us the minus). But as the book develops he provides a family of keen insights. He reviews much of the literature in an interesting way. Even old news is presented nicely. For example, at this point most people know that brainstorming does not really get you anywhere. Indeed, individuals will come up with more ideas than a team all working together, one after the other. He goes through this and then suggests alternatives. By the time I was done with the book I was impressed and I would recommend it to others.

4 out of 5 stars Nice Book.......2007-08-01

You actually feel inspired when reading it. Just get done and you'l feel real effect.

4 out of 5 stars Good for getting in an innovative and integrative mindset.......2007-06-04

This book was really easy to get through and I came away thinking more about how to keep my mind open to ideas from lots of different disciplines. It provides good examples of cross-discipline collaboration and why you should care. The book provides a few little tricks to get you thinking in a different way, but I found the subject matter itself to be more inspiring than directly applicable.

4 out of 5 stars Interesting, thought provoking and you really can learn "creativity" from it .......2007-03-13

Copied from pg 2, "The idea behind this book is simple: When you step into an intersection of fields, disciplines, or cultures, you can combine existing concepts into a large number of extraordinary new ideas." Somehow you may vaguely have a similar concept as the author's in mind. What he did much more than the rest is that he had studied and consolidated on it, given it a an exotic name "The Medici Effect", and furnished it with plenty of vivid, interesting and memorable examples for others, presumably less bright people like me, to read and follow. In short, quite outstanding in the sea of books on creativity and innovation. Really helpful! Highly recommended!

Ultimately society decides whether an idea is both new and valuable...It is impossible to determine if a person's products are innovative if they have never been seen, used, or evaulated. pg 15

In essence, these people (Marcus Samuelsson, Charles Darwin) succeeded at breaking down their associative barriers because they did one or more of the following things: exposed themselves to a range of cultures; learned differently; reversed their assumptions;, took on multiple perspectives. pg 45

The most successful innovators produce and realize an incredible number of ideas....Pablo Picasso produced 20,000 pieces of art; Einstein wrote more than 240 papers; Bach wrote a cantata every week; Thomas Edison filed a record 1,039 patents. This holds true today. Prince is said to have over 1,000 songs stored in his secret vault, and Richard Branson has started 250 companies. pg 91

Research has shown, in fact, that the vast majority of successful new business ventures abandoned their original business strategies when they began implementing their initial plans and learned what would and would not work in the market. The dominant difference between successful and failed ones, generally, is not their original strategy. Guessing the right strategy at the outset is not nearly as important to success as conserving enough resources (or having relationships with trusted backers or investors) so that new business initiatives get a second or third stab at getting it right. Those that run out of resources or credibility before they can iterate towards a new strategy are the ones that will fail. - Clayton Christensen pg 130

Risk homoeostatis: people will compensate for taking higher risks in one area of life by taking lower risks in another. - Gerald Wilde pg 167

The most effective way to combat fear is to acknowledge it...For starters, you have to come to terms with what is at stake and admit that you might lose it. Often this means that you must be comfortable enough to know that if everything is lost, you can still move on. pg 180

3 out of 5 stars interesting book but need to be better.......2007-03-04

1. the author have something to say, and he say it in a easy way that friendly to understand. it's good. But the author seems too hush to run into the conclusion, it seems if he spend more time in detail study, this book will be much better;

2. For the same topic, I suggest "A Technique for Producing Ideas" which is short but powerful; and it from a master's hand, if you compare that book with "Medici Effect", you will find how good it is, ;-);
Introducing Character Animation with Blender
Average customer rating: 4.5 out of 5 stars
  • not bad at all
  • Excellent!
  • Great Blender Intro and Character Design
  • Animation Motivated Novices
  • excellent deal
Introducing Character Animation with Blender
Tony Mullen
Manufacturer: Sybex
ProductGroup: Book
Binding: Paperback

Graphics & MultimediaGraphics & Multimedia | Programming | Computers & Internet | Subjects | Books | DirectX | Flash | GIS | General | OpenGL | Solid Works
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ASIN: 0470102608

Book Description

Let this in-depth professional book be your guide to Blender, the powerful open-source 3D modeling and animation software that will bring your ideas to life. Using clear step-by-step instruction and pages of real-world examples, expert animator Tony Mullen walks you through the complexities of modeling and animating, with a special focus on characters. From Blender basics to creating facial expressions and emotion to rendering, you’ll jump right into the process and learn valuable techniques that will transform your movies.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Customer Reviews:

5 out of 5 stars not bad at all.......2007-10-10

I pre-ordered this book the moment it appeared on Amazon...there are few resources which delve so in depth on this subject with blender all in one place, so if you're a blender enthusiast, it is surely the way to go.

Tony Mullen's writing style is superb for any newbie who wants to understand, a style which seems to be fairly prevalent in much of the resources that the blender community offers. They tend to write for those whom they know may or may not have extensive experience in CGI. If someone writes an introduction to the concepts of Blender, they write it accordingly. mind you this is an individual who holds a Ph.D. and yet his writing isn't intimidating at all.

I also enjoyed the forwards by Bassam Kurdali and Ton Roosendaal
and as far as having a problem with the included dvd, it worked just fine! And I really enjoyed watching the surreal "Elephant Dream", who knew blender could accomplish so much? though I do suspect that some heavy programming was done to accomplish some of the effects, but at least you get an idea that Blender is a very, very serious program with some amazing abilities.

5 out of 5 stars Excellent!.......2007-08-25

If you are new to Blender and 3d animation, this book will help you to "open your mind to the possibilities". You will learn to build and animate your own character step by step. Easy to follow and very well explained. The included DVD has a lot of animation samples and source files used in the book. Go for it!

5 out of 5 stars Great Blender Intro and Character Design.......2007-08-17

Of all the books I've read on 3D, this is the first that actually has been useful and direct to me. I have been using Blender 3D for a year now, but I found that there was alot of cool features that I missed that I then learned from this book.

Besides a great introduction, this book flows smoothly with the creation of a face from only a reference photo (with all the intermediate steps to get there), and then the rest of the book is showing how to build a a fully rigged (ready for animation) character from scratch. I am so amazed with this book.

This is a definitely a worthwhile book. I teach Blender 3D for a organization at Texas A&M University, and I suggest this to them all.

5 out of 5 stars Animation Motivated Novices .......2007-08-13

Great book for the Blender Project. The intro says it all, for Blender Pros and highly motivated novices. Great tutorial and all the pieces included on CD.

5 out of 5 stars excellent deal.......2007-06-13

This product arrived around a month from the day the purchase was made. the product arrived in excellent conditions, And I also found it{s cheaper than in other websites.
The Ant and the Elephant: Leadership For the Self
Average customer rating: 5 out of 5 stars
  • Humor and learning all in one!
  • Vince Poscente really gets "it!"
  • kings of the wild frontier
  • Improving Yourself and Your Leadership Skills
  • A Parable for Future Leaders
The Ant and the Elephant: Leadership For the Self
Vince Poscente
Manufacturer: Be Invinceable Group
ProductGroup: Book
Binding: Hardcover

GeneralGeneral | Business & Investing | Subjects | Books
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  5. Kiss Theory Good Bye:  Five Proven Ways to Get Extraordinary Results in Any Company Kiss Theory Good Bye: Five Proven Ways to Get Extraordinary Results in Any Company

ASIN: 1893430146

Book Description

A renowned speaker, business consultant, record-setting speed skier and Olympian, Vince Poscente believes in the enormous potential of the unconscious mind. Poscente likens the dynamic between the conscious and subconscious minds to an ant and an elephant: "Our minds are separated into two distinct functions - the conscious and subconscious elements. Our ant is the intentional part of the brain, but our elephant is the instinctual, impulsive part of the brain that houses emotions and memories and even guides the body to perform vital functions. While we tend to know our conscious minds - our ants - rather well, we often overlook the power of our elephantine subconscious minds. When we do, unfortunately, we squander a wellspring of human potential." Having seen too many books focused on what a problem or solution is and too few focused on how to solve the problem, Poscente, with his trademark wit, wisdom and steely resolve, created The Ant and the Elephant - Leadership for the Self: A Parable and Five-Step Action Plan to Transform Workplace Performance.

Customer Reviews:

5 out of 5 stars Humor and learning all in one!.......2007-07-19

Absolutely love it! It's funny and has learning points. An easy read. Feels like I'm watching an animated movie. Perfectly suits the need for which I made the purchase. Would definitely recommend to others!

5 out of 5 stars Vince Poscente really gets "it!".......2007-07-15

The Aunt and The Elephent really drew me in and surprised me with it's simple leadership lessons that have a powerful impact. I highly recommend this and all of Vince Poscente's books.

5 out of 5 stars kings of the wild frontier.......2007-03-05

A simple but illuminating parable that takes the reader into a childlike state of wonderment that leads to learning some valuable lessons about creating and reaching worthwhile goals. Like Kandee G, Bud Bilanich, Laura Lewis, and Tony Beshara, this guy has a knack, in the realm of motivational books, for sensitizing the reader's mind before inserting real humor and practical advice that works.

One may be disarmed by the fantasy orientation of this book and its ability to stay out of "scenes from the boardroom." I found it refreshing and edifying. Open Your Mind!

5 out of 5 stars Improving Yourself and Your Leadership Skills.......2006-11-29

Author Vince Poscente's book is an interesting concept that works to bring the conscious (that of the ant) and subconscious (that of the elephant) minds together. This book is relatable in that it utilizes familiar accounts to help you discover your inner fears and redirect your efforts toward a more positive and worthwhile outlook. Because this book is in the form of a parable story, it is easy to follow as it does not contain a large amount of business jargon.

5 out of 5 stars A Parable for Future Leaders.......2006-11-21

This book is a five-step approach to leadership and improvement within both the business and personal aspects of life. It is an easy and short read that opens readers' eyes to discovering their true potential and ability to perform. Using characters such as an ant and an elephant to relay the story, it teaches the reader some valuable lessons that can be put to use in many areas of one's life.
Horton Hears A Who! (Classic Seuss)
Average customer rating: 4 out of 5 stars
  • politically nice
  • I love Horton!
  • We all need this one!
  • All Life Has Significance
  • CLASSIC
Horton Hears A Who! (Classic Seuss)
Dr. Seuss
Manufacturer: Random House Books for Young Readers
ProductGroup: Book
Binding: Hardcover

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  4. The Lorax (Classic Seuss) The Lorax (Classic Seuss)
  5. The Cat in the Hat The Cat in the Hat

ASIN: 0394800788
Release Date: 1954-08-12

Amazon.com

Surely among the most lovable of all Dr. Seuss creations, Horton the Elephant represents kindness, trustworthiness, and perseverance--all wrapped up, thank goodness, in a comical and even absurd package. Horton hears a cry for help from a speck of dust, and spends much of the book trying to protect the infinitesimal creatures who live on it from the derision and trickery of other animals, who think their elephant friend has gone quite nutty. But worse is in store: an eagle carries away the clover in which Horton has placed the life-bearing speck, and "let that small clover drop somewhere inside / of a great patch of clovers a hundred miles wide!" Horton wins in the end, after persuading the "Who's" to make as much noise as possible and prove their existence. This classic is not only fun, but a great way to introduce thoughtful children to essentially philosophical questions. How, after all, are we so sure there aren't invisible civilizations floating by on every mote? (Ages 4 to 8) --Richard Farr

Book Description

Illus. in color. Horton, the lovable elephant, tries to protect tiny creatures on a speck of dust. An easy reader with delightful verse and pictures.  

Customer Reviews:

4 out of 5 stars politically nice.......2007-07-31

I love the way Seuss takes the daily problems puts them to poetry and sends them on their way. It is great

5 out of 5 stars I love Horton!.......2007-06-28

This is a great book - one of my favorite Dr. Seuss books! Besides the fabulous rhymes and rhythm, the story is a great one about loyalty. Great for kids or adults of any age!

5 out of 5 stars We all need this one!.......2007-06-14

More than ever, our culture needs the wisdom of Dr. Seuss. Every child and adult needs to read this story. Perhaps when politicians and journalists are so casual about killing human embryos for spare parts, we'll remember that "a person's a person, no matter how small."

5 out of 5 stars All Life Has Significance.......2007-04-11

Horton, you did it again. This is a wonderful book that illustrates how even the smallest (Who) can make a difference for his whole world and all the lives in it. It gives children and parents alike the encouragement they need to stand up and make a difference even if they are small and considered not to exist. Every voice counts in Who-ville.
As a grandmother, our kids loved the story, recognized the values and were able to verbalize them.
Dr. Seuss so artistically demonstrated how it takes ears to hear, and if those ears are dull then the whole world of little-ones need to call out together - "YOPP!" Please YOPP the distruction of life. May we all have ears to hear the voices of those who need our protection.

5 out of 5 stars CLASSIC.......2007-04-07

THE ONLY THING THAT I CAN SAY IS THAT YOU CAN'T BEAT THE PRICES ON THESE BOOKS FROM AMAZON. THEY WERE MY FAVORITES AS A KID AND NOW I GET TO ENJOY THEM ALL OVER AGAIN WITH MY OWN CHILDREN.
History: Fiction or Science? (Chronology, No. 1)
Average customer rating: 4.5 out of 5 stars
  • Calculations are only as good as your numbers
  • Pants on fire?
  • Accepted History & Chronology Must Be Changed.
  • Very Interesting
  • History as Science Fiction
History: Fiction or Science? (Chronology, No. 1)
Anatoly Fomenko
Manufacturer: Mithec
ProductGroup: Book
Binding: Paperback

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ASIN: 2913621058

Book Description

Recorded history is a finely-woven magic fabric of intricate lies about events predating the sixteenth century. There is not a single piece of evidence that can be reliably and independently traced back earlier than the eleventh century. This book details events that are substantiated by hard facts and logic, and validated by new astronomical research and statistical analysis of ancient sources.

Customer Reviews:

3 out of 5 stars Calculations are only as good as your numbers.......2007-08-03

Yes, we can all agree that mainstream history is nearly 100% BS due to politics, economics, ego, problems with dating techniques, and various conspiracies. Agreed. But, I've been researching the distinct possibility that human history (in terms of civilizations) are much more ancient than we've been told, so coming across this book was very interesting to me. I wondered how Fomenko could be wrong (if at all) because he is very persuasive in his presentations. Then it dawned on me. If at previous times in prehistory, due to the various catastrophies that are well documented (comets, asteroids, planetary disruptions, plasma discharge, pole reversals, etc) the Earth was in a different position in relation to the sun, different tilt on its axis, different orbit, different rotation (in terms of velocity and DIRECTION), and the continents were in different positions, then would this not cause the ancients to see the sky (constellations) differently? In other words, is Fomenko making erronious assumptions about the physics of the Earth in pre-history, which then corrupt his data with regards to dating the relevant astrology? The last event to seriously disrupt our planet occured roughly 3500 years ago, according to other good researchers, so is it possible Fomenko has been confused by this? The vastly different physics of our planet in the not so distant past may explain this confusion, which is not to say the "mainstream" version of history is correct; on the contrary. I am not an expert in these fields, but wanted to see if this idea could spark discussion.

5 out of 5 stars Pants on fire?.......2007-07-19

Will people ever read before spamming? Yes, Jesuits could not rewrite world history alone, they had help. Anyway, Dr Prof Acad A.Fomenko does not point to jesuits as the driving force of world wide history manipulation in published volumes 1,2,3;, actually he barely mentions the poor devils. Check it with 'Search inside' feature, please. China is rarely mentioned either, in fact, Dr Fomenko is completely eurocentric. Right, his theory contradicts all mainstream schools of history, because in their actual state they are all built on blatantly erroneus chronology. You don't need a mysterious cabal (conspiracy) to falsify history, the falsification is its modus operandi. It is inherent to history(ians) to falsify (distort) events, as it is inherent to humans to boast as it is inherent to power (authority) to legimize itself by referrring to glorious past made to its own order. Dr Prof Fomenko and team have identified scores of instances of such manipulation in Russian, European, etc.. history, and delivered valid statistical proof thereof. His own 'reconstruction' is completely another story. Forget c14 as a valid method of dating. W.Libby has initially discovered a brilliant method of INDEPENDENT dating. Too bad, c14 method has become a joke after a forced marrige with dendrochronology with consensual chronological scale inbuilt. Radiocarbon method can't stand blind tests, but is so very productive as a rubberstamp.

5 out of 5 stars Accepted History & Chronology Must Be Changed. .......2007-04-09

There is no doubt that history as most know it is a sham, & institution's version of History both University & Church is fradulent & inaccurate. Everything was established with an agenda, The real "Dark Ages" are now when we have access to incredible amounts of information past authorities & more important 'common folk' didn't have but our institutions & educators are slow to evolve because of what has ignorantly & arrogantly been taught for too long. This is on many subjects not just Chronology.

For anyone to question "Why would a Mathematician have anything credible to say of History?" The answer is from Dr. Fomenko's preface in the book: "It would be worthwhile to remind the reader that in the XVI-XVII century Chronology was considered to be a subdivision of Mathematics." These volumes could possibly be some of the most important works to date & should be read by everyone with an interest in History, especially professors & educators who have a duty to the public. I have read both books & must say that 'Chronology 1' has some very eye opening & revolutionary information. Even if these volumes are part true the implications are profound & opens the doors to further investigations & questions which must be done. I speak several different lanquages & must say the logic Dr. Fomenko uses with "inflection" of words & words being read from left to right in one region & right to left in another then written backwards, the removal of vowels & get down to basics of words, or different cities & locations having the same name etc. is correct. Vowel usage has always been optional & varied, actually complicating linquistics & study. The first thing one has to understand is that words never had a fixed spelling in history like we do now, the spelling of words was mutable & regional, as well as names & titles of people were vast, varied & changed, NOTHING WAS FIXED or understood linear. Matters of Life & Death as well as financial profiteering yesterday & today were & are made with ignorant, illogical & conspiratorial views of history & reality, it's time people get closer to the Truth & society collectively grow up.

5 out of 5 stars Very Interesting.......2007-03-07

It is a good proposal and I believe it will mature into something even better in the future. I think it deserves to be read.

4 out of 5 stars History as Science Fiction.......2007-01-10

Anatoly Fomenko has written a very intriguing book, full of pictures, charts, and computer 'proof' of his thesis: backwards of AD900 we don't really know what happened or when. Between AD900 and AD1600 there is more certainty, but there is still a lot of fuzzy ground, and things don't get reliable until we get past the 1600's where the printing press made it very difficult for the perpetrators of this timeline manipulation to change anything that had been committed to print. The Dark Ages did not happen. Books were burned for a reason. One organization has doubled the actual length of its existence by expanding the real chronology. Read why.

I had always wondered why Christ died about AD33 and yet men waited until the 11th century to form the Knights Templar, the Cathars, etc and go after the Holy Land by force. Why the 1000 year gap? Turns out there wasn't more than a 10-12 year gap and he proves it using astronomy. This also implies that the planet is not as old as we have been told, and current Christian and other creationist scientists are already championing that idea without being aware of Fomenko's book. The two groups, creationist scientists and the Russian mathematical analysts corroborate each other. Fascinating.

Of course, all this flies in the face of what we have been told traditionally is the 'proper' chronology of western civilization, and most readers will experience 'cognitive dissonance' in reading this book. It means that our history going backwards from AD1600 becomes progressively more incorrect and unreliable until it cannot be trusted at all... in the space of 700-800 years.

Naturally, the curious, open-minded reader will want to know WHO did this, WHY, and did any of the events we think of as really ancient ever happen?
Dr. Fomenko is a respected scientist/mathematician at Moscow State University who has already answered these questions to the satisfaction of his initially skeptical colleagues. Most of them are now believers, a few still refuse to believe (the usual diehards), and of course the western press has ignored Fomenko's work -- for obvious reasons when you read the book. The ones who perpetrated this chronology ruse have a lot to answer for. They are still with us. That's why this book is a well-kept secret.

I gave the book a 4-star rating because I was unable to check out some of his claims; those I checked were as he said. But if even 1/3 of his claims are true, this punches a big hole in what we think is our history, the meaning of western civilization, our educational process (for repeating the ruse as gospel), and the trustworthiness of the organization that perpetrated this ruse, well-intentioned or not.

This book relates to current research into a Young Earth paradigm, to John Keel's discoveries about our planet, and Fr Malachi Martin's insights (in his now out-of-print books). We are indeed sheep who are manipulated and kept ignorant -- for a reason. While knowing what these men have to say may be the "booby prize" (as in: 'what can you do with this knowledge?'), it will provide interesting reading. Didn't someone say: "...and the Truth will set you free."?? For you to judge if this book contains the truth.
Horton Hatches the Egg (Classic Seuss)
Average customer rating: 5 out of 5 stars
  • Wonderful!
  • Yay Horton!
  • Horton Hatches the Egg
  • Brings back childhood memories
  • A love letter to fathers and adoptive parents
Horton Hatches the Egg (Classic Seuss)
Dr. Seuss
Manufacturer: Random House Books for Young Readers
ProductGroup: Book
Binding: Hardcover

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ASIN: 039480077X
Release Date: 1940-10-12

Amazon.com

Poor Horton. Dr. Seuss's kindly elephant is persuaded to sit on an egg while its mother, the good-for-nothing bird lazy Maysie, takes a break. Little does Horton know that Maysie is setting off for a permanent vacation in Palm Springs. He waits, and waits, never leaving his precarious branch, even through a freezing winter and a spring that's punctuated by the insults of his friends. ("They taunted. They teased him. They yelled 'How Absurd! Old Horton the Elephant thinks he's a bird!'") Further indignities await, but Horton has the patience of Job--from whose story this one clearly derives--and he is rewarded in the end by the surprise birth of... an elephant-bird. Horton Hatches the Egg contains some of Theodor Geisel's most inspired verse and some of his best-ever illustrations, the dated style of which only accentuates their power and charm. A book no childhood should be without. (Ages 2 to 7) --Richard Farr

Book Description

Illus. in color by the author. It's the talk of the jungle when an elephant hatches an egg. Extravagant nonsense and rollicking verse.  

Customer Reviews:

5 out of 5 stars Wonderful!.......2007-09-19

Wonderfully witty with excellent rhythm! I love reading it to my daughter and she loves listening to it.

5 out of 5 stars Yay Horton!.......2007-07-31

Does this book really need another review? Well just in case, it is probably my favorite of all the Seuss books, love the story, a real love story too! While I don't know if I owned this book as a wee person, I do remember reading it and loving it. And while some of the old books don't hold up in today's politically correct world, I don't find too much offense in some of the old (as another reviewer mentioned), e.g., the guns pointed at Horton...I do rush through that part with a sense of drama for my kids. (I can see that they don't like the idea either.) Still, love the rhyming, the cities mentioned, the faithful 100%. Mine are adopted, but I think if the reality of the story really dawned on them, it might be a little painful. For us, it's just good fun reading, with us badmouthing lazy Mayzie and rooting for Horton.

5 out of 5 stars Horton Hatches the Egg.......2007-07-12

This ws one of my favorites as a kid. A Dr. Seuss book can't go be a bad choice for a children's book. Horton is a loyal friend.

5 out of 5 stars Brings back childhood memories.......2007-07-04

I loved this book as a child and don't know what happened to it ( anyone have a copy of it with my name? Last name was CROW ) but I wanted it again because it was part of my childhood and I wanted to share it now, with my grandchildren.
I loved it. The "baby" was so darn cute!

Angelfish

5 out of 5 stars A love letter to fathers and adoptive parents.......2007-06-05

One of Dr. Seuss's best messages is convened in this book over and over again ~ "I did what I said and I said what I meant. An elephant's faithful one hundred percent." For anyone who ever needed a simple explanation of unconditional love, they need look no further than Horton. For a child Horton is the example of the parent who will be there for them no matter what. It's also one of my personal favorites...

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