Book Description
Petretti's Coca-Cola Collectibles Price Guide has been called the “bible” of Coca-Cola collectibles—and with good reason! This impressive 11th edition of the hobby's standard reference depicts, describes, and values more Coca-Cola Company marketing, advertising, and promotional items than any other published source. The new volume covers items produced from the 1880s through the 1960s, and includes 96 full-color pages; photos and descriptions of previously undocumented items; up-to-date pricing information; and revised guidelines for collectors. Allan Petretti, long regarded as the foremost authority on the subject, has combined years of experience in the hobby with his proven expertise as a Coca-Cola collectibles dealer and auctioneer to provide the collecting community with the up-to-date information needed to keep pace with this popular and fast-growing hobby.
- Current market prices for every item depicted and described
- New color sections featuring trays, calendars, and other highly sought after items
- Includes additional, recently found rare pieces not shown in any other collector guide
- Contains an expanded and improved bottles section
- New chapters include Coca-Cola candy and Coke's “Diamond Design” from the 1960s
- Offers new guidelines for grading and evaluating Coca-Cola items
Customer Reviews:
Great resource, but are the prices realistic?.......2003-11-18
I have owned most editions of this book, and as a resource for researching Coca Cola memorabilia, I would have to say it is unsurpassed. I haven't seen any other guides come close in the number of items shown.
I do question the pricing of these items, however. I don't see how everything can continually increase in price from one edition to another, especially when you consider internet sales activity (a very large part of Coca Cola memorabilia sales nowadays). As a collector, I never pay at price-levels shown in this edition, and I certainly do not obtain these prices when I occasionally sell an item off on an internet auction site. I just feel that the prices are a bit inflated. No one could keep track of the huge amounts of Coca Cola memorabilia sales in all venues around the country. I tend to take pricing in guidebooks with a grain of salt, especially, as in this case, when the author is also a major collector. Just a little too much potential for conflict of interest.
Fed Up With This One, Too.......2003-10-04
Right off the bat: I agree that the omission of blotters and assorted other collectibles from this guide is a gaping omission as big as a barn. I hardly use this guide anymore for several reasons:
1) The back index is as bad as they come. Totally incomplete.
2) You want to find a certain tray? Be prepared to bounce from one end of the book to the other looking for what you need. There is no apparent logic to the way this guide is arranged. I'm sure the author felt it was completely logical, but his logic escapes me.
3) The front index is just painful to figure out. There is a usability book out there called "Don't Make Me Think". The author of this Coke guide should study it.
4) Too much rhetoric and opinion about "fantasy" items. I find this section of the guide painful to sift through. Just the facts, please. And then there's the illogical order of everything
.
The best that can be said about this guide is that it's big. It is poorly organized and has way too many omissions to be my primary guide. If a 12th edition ever comes out, I'm going to check it out before buying, to see if these problems have been fixed.
I much prefer Wilsons' guide over this one.
Too Much HYPE !.......2003-06-28
A lot of pictures. Prices that reflect nothing on reality. Not one Cleveland Electric Neon Clock. Not one American Time Clock. I have 3 originals hanging in front of me. Missing some of the major buttons. Typical collectors book. Pictures of everything that's out there, except the rare items you buy these books to find out about. Total dissapointment. I have stacks of collector books that have proven useless. There all written by the "authority" on the subject on hand. I think this explains the ... in collecting and the stacks of used books available. If you're going to make a "Know It All" book, than you better know at least %90. Monster let down.
WHY NO BLOTTERS??.......2001-07-28
I'm very dissapointed in this book! After waiting 3 months beyond the original publish date, I find there are no blotter pages. I understand there will be no more blotters in future books, also. As I've been buying and selling blotters based on the Petretti's prices, I feel I cannot give this book a good rating. Also, why do we now have to jump all over the place to find the trays? They used to be simplified in one area.
Great coverage - but shame-on Allan's pricing..........2001-07-06
This book has excellent pictures and wide range of coverage - more than in any of the prior editions.
I did find some inconsistancies in item pricing (Litchfield bottle pg 398 - $70 and same item pg 400 - $55, pg 152 item pcs108.000 - $1300 and same item pcs108.000 pg 87 - $1000). Given that this book has become the "bible" for Coca-Cola collecting - these inconsistancies can cause some problems...
I could overlook some of the pricing errors - heck there's thousands and thousands of items and no one is perfect. But the real problem I have is how high the prices are for all of the items.
Let me get on my soapbox for a minute and conclude by saying that I've been collecting 1890's - 1930's Coca Cola items for the past 20 years and have acquired a pretty extensive collection. I have to say that in my humble opinion the prices that are in this book are dangerously overstated - perhaps in an attempt to help us older guys as we approach retirement. Afterall, we are the one's that acquired the vintage, quality items inexpensively in the early days... In the end I'm not sure its working -- in fact I think the prices have begun to fall!!! One only has to look at the prices being realized on auction sites like ebay to see what I mean - even the "near mint" items don't even come close to the prices in the 10th edition, let alone those in the 11th. Many desirable items have no activity because of greedy sellers that set minimum prices that are out of sync with demand.
I think the high pricing in guides like this actually harms the market, since most collectors can no longer afford the older, quality items. As the old-timers have seen, in the end - the winners are the manufacturers of the recent garbage made in CHINA as it becomes desireable since it's the only thing that's affordable. Vintage-item collectors die-out or begin to get frustrated since they can't find quality merchandise at affordable prices and move on to other hobbies, and there are no replacement collectors coming in.
At this stage, as an old-time collector, I shouldn't complain I guess. Because of Allan's books my items have appreciated substantially. But I still enjoy the hobby - yet I can hardly afford to stay with it. I'm fearful that the number of vintage-item collectors is wanning, and the interest in the hobby is really falling off. If that happens - we will soon find ourselves using Shelly and Helen's old 1970's four volume price guides to buy and sell.
Maybe that wouldn't be so bad afterall...
Book Description
Coca-Cola collectibles are among the most in-demand of any collectible area - and now the masses of dedicated collectors can reference the most affordable carry-along price guide on the market.
Alan Peretti, the world's foremost expert on Coca-Cola collectibles, offers Warman's Coca-Cola Field Guide, with 1,000 price listings for bottles, trays, calendars, clocks, and hundreds of other items. The book features 300 brilliant color photos of the most collectible items on the market, as well as historical facts and tips on collecting. The convenient pocket-sized format makes this book essential for the Coca-Cola collector on the go.
-1,000 price listings for Coca-Cola collectibles -300 full-color photos -Convenient portable size
Book Description
-Full-color definitive resource to "The Real Thing" collectibles
-Rooted in previous editions of Petretti's Coca-Cola Collectibles Price Guide, which has netted sales of $300,000+
-Speaks to novice and expert Coca-Cola collectors -- an estimated 500,000 in the U.S.
One of the world's most recognizable brands is one a wildly popular category among collectors. Passionate collectors will discover tools to maintain and enhance collections, and learn more about the company's 120 year-old history, in this exciting book.
Warman's Coca-Cola Collectibles: Identification and Price Guide features countless chapters of Coca-Cola's broad range of collectible items, and offers readers:
-1,500 vivid color photos to help identify and assess items before purchasing or selling
-Reliable market prices and detailed descriptions
-Tips on spotting fakes and reproductions -- a potentially huge cost benefit to collectors
In all, this exhaustive Coca-Cola reference features items from 1880s to 1960s including calendars, toys, serving trays, bottles and coolers.
Customer Reviews:
Pettretti's 11.5th.......2006-07-05
This is his latest Coca Cola pricing guide. All pictures are in color, unlike his big book that mixes color and b&w photos. It has helped me with my large CC colection but is far from being as complete as is his 11th volume. It is a good guide. BB
Average customer rating:
- Everybody's copyright Santa
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Coca-Cola Collectible Santas (Collector's Guide to Coca Cola Items Series)
Manufacturer: Beckett Pubns
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Binding: Hardcover
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ASIN: 1887432930 |
Book Description
The Coca-Cola Santa is a familiar figure at Christmastime. This wonderful book features a history and current secondary market pricing for these traditional holiday collectibles. Includes Coca-Cola Sundblom art, print advertising, trays, bottles/cans, signage, figures, pins, plush and much more.
Customer Reviews:
Everybody's copyright Santa.......2002-04-08
How refreshing to see a beautifully produced collector's book. From my experience publishers that cover this market don't seem to bother with book design, strange really because it costs no more to design well as badly.
This lovely book has hundreds of Coke Santas all presented as cutouts with a drop shadow on every picture to give the impression that they are floating on the page.
Haddon Sundblom created the Coke Santa and every one is included, pages eighteen to forty-two show his paintings from 1932 to 1964, also including the variations he did for some years. The rest of the book has examples of how his work (and others) was used to sell the drink each Christmas season. Chapters are devoted to store cardboard cutouts, advertising, calendars, figurines, dolls and finally miscellaneous Santa collectibles. All the pictures have captions, with a date and a dollar value. Amazingly some of the store free-standing cutouts from the thirties are valued up to $1500, not surprising I guess because how many managers would bother keeping a piece of cardboard promoting a fizzy drink for Christmas.
This book is much better than a previous one I reviewed, 'Dream of Santa' by Barbara Charles, it featured the work of Sundblom and had a well printed picture for each year (except 1941, 57 and 63) but no other advertising material.
If you collect Coke Santas or just like to look at the great man you will enjoy this book.
***FOR AN INSIDE LOOK click 'customer images' under the cover.
Book Description
It is with a great deal of pride that we are able to again present an updated proven bestseller, B.J. Summers' Guide to Coca-Cola. The book will begin with a couple of special articles about Coca-Cola sure to be a hit with collectors everywhere. This hit value guide has more than 1,600 fantastic color photos and snippets of information interspersed throughout the book, giving the collector not only values, but also facts relating to their favorite collectible. This large, hardcover book is designed to help the advanced collector as well as those just bitten by the collecting bug. A clear, easy-to-follow table of contents is designed to make research fast and simple. For the collector of Coca-Cola memorabilia, this book will be a must have! AUTHORBIO: B.J. Summers continues to compile essential references for advertising and Coca-Cola collectors. His popular books include Pocket Guide to Coca-Cola, Summers' Guide to Coca-Cola, Soda Pop Memorabilia, Antique Contemporary Advertising Memorabilia, and Value Guide to Gas Station Memorabilia. His books have become standard references in their fields.
Customer Reviews:
REVIEW FOR LATEST 6TH EDITION.......2006-11-05
I recently had the opportunity to review another company's Coca Cola collectibles book, they too a well respected publisher of antique and collectibles books and there's no doubt about it, the B.J.Summers Sixth Edition guide has got that one beat hands down. This is a thoroughly beautiful book. Hardcover, thick, glossy stock pages, and fantastic photography highlight this book.
The introduction provides legend keys to the condition as well as the source of the item's value which I think is very important. Summers lets the reader know if the value came from a collector, a completed auction, a dealer, or the author himself. The book then presents 46 different item categories, everything from signs, bottles, calendars and trays, to more eclectic items like Jewelry, no-drip protectors, and ashtrays. There's also a miscellaneous chapter for items that don't fit into one of the other 45 categories.
I was absolutely fascinated by the number of items pictured in the book. With nearly 300 pages and as many as 10 items pictured per page, there are literally thousands of different Coke items pictured. The signage is simply fantastic, particularly those featuring celebrities such as Eddie Fisher and jazz musician Lionel Hampton. In all there are 82 pages of signs alone. Does it picture EVERY Coca Cola sign ever made? Of course not, but what book does? Still even if you have one that isn't pictured, you should be able to find one similar that you can use as a basis for value.
I really enjoyed the section on coolers and those bright, red coolers of days gone by. I remembered the old Coke cooler we used to have back in the early 70's. Like a lot of people, I love the Coke Santa items, especially those great ads by Haddon Sundblom which look great framed and are still very affordable today.
The problems are few and minor. The categories could have been laid out in alphabetical order but instead there seems to be little rhyme or reason to the order. That said, it's still a truly wonderful book that will delight collectors or just plain fans of nostalgia.
Reviewed by Tim Janson
Great Coca-Cola Guide Book!.......2006-07-14
This was a very helpful and informative guide to Coca-Cola collectibles. I would highly recommend it to any serious collector. Full of valuable information.
B.J. Summers' Guide to Coca-Cola.......2006-07-10
We have quite a few old Coke signs and none were in this guide. We were disappointed to say the least.
Good as a companion to Petretti's.......2005-02-09
Pros: Extensive selection of signs and cardboard items with lots of nice colour photos throughout. Many items in this book aren't in Petrettis, so it makes a good companion. All up I am happy with this book and use it regularly to price and check items.
Cons: The book is hoplessely laid out and it can be very hard to find items as it seems there is no logic to the order items are listed or displayed. It seems the entire book is largely made up from the collection of one or two private collections and as such prices can be inflated compared to market values, plus many items are missing simply because these collectors didn't feel they are important enough. As with most other Coca-cola collectors books this one is entirely US centric with very little information on foreign items.
OK, but could be great.......2003-09-27
*****April 2005 UPDATE: "Could be great" but after seeing the 5th edition, the publisher has taken a book with great potential and flushed that potential down the toilet. What they did was gloss up the paper and make it look old-fashioned (it doesn't work for me, but maybe it will for others), but the huge mistake is that they actually dropped a significant number of items from the book and went overboard hiking up the price values! If you are a serious collector, browse through the 5th edition at a bookstore, before buying it. END UPDATE*****
This guide has great potential, but somebody should do some usability studies on it to make it better. It's a chore finding a specific item. For example, collector trays: I still can't figure out what logic was used to arrange/order them in the book. By title? By name? The index at the back of the book is incomplete and often worthless. For example, there's a whole section on blotters in the front index, but try finding "blotter" in the back index.
Prices are conservative. Unrealistically low in many cases.
There are items that aren't found in other guides, and the color pix are exceptional. I really like this guide, but it has design flaws that need to be fixed.
Book Description
This excellent reference for anyone interested in the wondrously broad range of Coca-Cola collectibles is now in its newly revised fourth edition! This book is filled cover-to-cover with approximately 2,000 bright, color pictures of the most sought-after Coca-Cola products ever made, from advertisements, trays, and bottles to haberdashery, jewelry, and amazing one-of-a-kind novelties, all with updated prices reflecting today's market. From its earliest offerings to a modern-day selection, Coca-Cola is well represented by this definitive text, which includes many of the rarest pieces from within the Coca-Cola Company's own archives. A useful and gloriously beautiful book!
Customer Reviews:
Essential Guide for Collectors of Coca-Cola.......2000-04-06
This book has updated values and includes the old as well as recent items. The sections on calendars, playing cards and blotters are excellent with sharp & detailed photos. Along with the Petretti book this is the most complete guide available on this topic and a great source for collectors.
Average customer rating:
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Coca-Cola: A History in Photographs 1930 Through 1969 : Photo Archive (Iconografix Photo Archive Series)
Howard L. Applegate
Manufacturer: Iconografix
ProductGroup: Book
Binding: Paperback
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Similar Items:
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The Sparkling Story of Coca-Cola: An Entertaining History Including Collectibles, Coke Lore, and Calendar Girls
-
Coca-Cola - The History of an American Icon
ASIN: 1882256468 |
Book Description
A history of the world's most recognized company in photos from the archives of The Coca-Cola Company. Here are nostalgic photos of billboards, signs, bottling trucks, store fronts, soda fountains, bottling plants & more. The years of the depression, World War II, the 50s and the space age are all reflected in this impressive collection.
Book Description
Noted Coca-Cola collector Kyle Foreman helped put together this fun book covering vintage and modern Coca-Cola-themed cars and trucks. Contains a history and secondary market pricing for cars, trucks, trains and other vehicles. NASCAR-licensed cars, international productions, airplanes, models and kits are also included.
Book Description
Summers has completely revised his Pocket Guide to Coca-Cola for this latest edition. Hundreds of refreshing colour photos showcase common flea market finds as well as the hard-to-find expensive items every collector dreams of discovering. The listings have been heavily revised and all values updated to reflect the ever-changing collector market.
Customer Reviews:
Coca Cola Commemorative Bottles: Identification & Value Guide .......2007-03-27
Has a limited number of bottles - there is not as many commemorative bottles as I was expecting. I could not use it for my collection.
A must for the Coca Cola Commemorative Bottle Fan........1999-09-28
Quality paperback book helps you identify and value over 800 bottles which are beautifully pictured in full life-like color. Covers 8 oz and 10 oz bottles. A brief description of the bottle accompanies each entry. Well indexed for easy locating. A useful reference book.
Great book for collectors.......1998-09-24
This book is great to have if you are a collector of Coca-Cola bottles.Being able to see what the bottles look like is nice.
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B. J. Summer's Guide to Coca-cola: Identifications, Current Values (B J Summer's Guide to Coca Cola Identification)
Petretti's Soda Pop Collectibles Price Guide: The Encyclopedia of Soda-Pop Collectibles (Petretti's Soda Pop Collectibles and Price Guide)
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Warman's Coca Cola Collectibles: Identification And Price Guide (Warmans Coca Cola Collectibles)
