Product Description
Creativity is essential but it isn't enough. The passage from initial concept to the ultimate consumer involves many steps. Fashion For Profit is a roadmap that clearly marks each step. This book is currently being used by some of the best fashion schools to familiarize students with many of the complicated facets of the fashion business beyond designing a line. But whether you are a student or an experienced manufacturer you will find information in Fashion For Profit that will help you avoid costly mistakes.
Also available is a two hour DVD or video: Fashion For Profit; featuring attorney Greg Wiseman, PR & Marketing expert Pam Roberts, Designer & store owner Hanna Hartnell, and Presenter & author Frances Harder
Customer Reviews:
Incredible Book don't be fooled by others.......2006-11-08
I went to fashion school, worked for large high end lines, did the whole deal. I was lucky that in one of my classes they made us read this book. This book is basically the bible to the apparel industry. I would say only 10% of this industry is design the other 90% is business which is covered completely in this book. I've looked into other similar books and they are great for the design aspects, but nothing covers the business end like this book, don't waste you time with other titles this is the one to read if you really want to know how to start your own line.
Fashion for Profit is the Fashion Bible!.......2006-06-27
I advise anyone who is trying to come out with a line to read this book and purchase the DVD! This book is a great reference guide - something good to always keep on stand by. Very useful if you want to do things right!
Average customer rating:
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Ready-to-Wear Apparel Analysis (3rd Edition)
Patty Brown , and
Janett Rice
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Hardcover
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Fashion Forecasting
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Mathematics for Retail Buying
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Survey Of Historic Costume: A History Of Western Dress
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Textiles (10th Edition)
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The Fairchild Dictionary of Fashion
ASIN: 0130254347 |
Customer Reviews:
Great source of information.......2007-03-10
This book is a great source and tool for anyone who is interested in the textile industry, and how globalization affected each country in the world. I am writing my thesis on the textile and apparel industry in Italy and South Korea, and this book has been an helpful source to get information and also to compare it with other titles. This book provides the overall picture of the textile industry without going much in detail. In addition, charts and pictures simplify concepts underlined in the chapters.
Book Description
Jobs in retailing, modeling, and the fashion business can be difficult to obtain. This book can provide the competitive edge. Resumes shown contain jobs such as Assistant Sales Manager, Beauty Consultant, Model, Retail Buyer, Cosmetics Specialist, Merchandise Manager, Sales Associate, Jewelry Store Manager, Music Store Manager, Customer Service Manager, District Supervisor, Fashion Merchandising Student, Salon Manager, Territory Manager, and many others.
Book Description
The only retailing book that exclusively focuses on the fashion segment of the retailing industry, its complete coverage includes the author’s personal experience, in-depth interviews with industry professionals, and a wealth of pertinent photographs, exposing fashion retailing as a “multi-channel” industry.
Beginning with a broad overview of fashion retailing, this book then focuses on on-site environments, management and control functions, merchandising fashion products, communicating with clientele, and finally ends with a useful appendix about careers in fashion.
An excellent handbook for retail executives and managers in the field.
Average customer rating:
- Very Dissapointed
- Experience Biba
- Extraordinary, an absolute pleasure.
- Magic gone like Biba's gone
- Reliving the magic!
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Biba: The Biba Experience
Alwyn W. Turner
Manufacturer: Antique Collectors Club Dist A/C
ProductGroup: Book
Binding: Hardcover
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Welcome to Big Biba: Inside the Most Beautiful Store in the World
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Ossie Clark 1965-1974
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Swinging Sixties
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Pierre Cardin
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Balenciaga Paris
ASIN: 1851494669 |
Book Description
This lavishly illustrated and beautifully produced book is intended for those interested in fashion and graphic design of the 60's and 70's from a creative and historical standpoint, plus the huge number of people who remember Biba from the period with much affection.
Customer Reviews:
Very Dissapointed.......2007-08-14
I found out about Biba while looking through a Kevin Aucoin book, he had done the make up of model Kate Moss in the style of a Biba girl. It was a beautiful picture and I just couldn't stop looking at it. The look was both ethreal gypsy and beauty. I had to find out what biba was, so I started doing research on the internet. I bought the Biba Experience exspecting it to capture a time and place. I wanted to see pictures of the people who shopped at Biba, pictures of people wearing Biba clothes I wanted to see the Biba look I wanted pictures from magazines and models and everyday people from that time. Sadly the Biba Experience is lacking in all that. While I found the information on the founder of Biba nice and infomative that same information can be found on the internet. The book had pictures of the store but no people in it, nothing that could really invoke that time and place . There were pictures of a collection of biba clothes worn by current day models that just wasn't very inspiring. I wouldn't recommend getting this book at all.
Experience Biba.......2007-07-16
I first read this book last year and have been devoted to Biba design ever since, this groovy fashion label started in the swinging sixties and went down in a blaze of glory in the sinful seventies. As the back of the book says "Biba fulfilled the rock '&' roll promise to live fast, die young and leave a beautiful corpse". As someone with an obsessive passion for Art Nouveau & Art Deco, the 1960s & 1970s and classic rock I was taken with Barbara Hulanicki's retro design ethos. Mrs. Hulanicki and her business partner husband Stephen Fitz-Simon began the venture in 1964 London as a mail order business that swiftly grew until 1975 when it spectacularly collapsed. This is the story of one woman's ill fated and unconventional conception of a new way of shopping.
The Biba Experience is a history of her vision from small and intimate boutique in Abingdon Road to a large 1930s department store in the old Derry & Toms Building in Kensington High Street. She renovated and restored this grand department store (called Big Biba) in a sympathetic manner, retaining and expanding its original Art Deco features. Mrs. Hulanicki believed that the retail experience should be memorable for the buying public and appeal to a youthful crowd, as most shops then did not. It piped rock music through Art Deco styled loudspeakers and people could sit in the front windows watching the world go by while having a cigarette and a coffee. In its time it played a major role in making London the hippest city in the world, rock and film stars could be seen shopping there and it had a powerful effect on 60s and 70s British design. As the book explains the employees who worked there and the customers who shopped there remember it with great fondness, even people who never experienced it firsthand (like me) are affected by its legend. Biba sold everything, its own clothes, hats and footwear, to perfume and records. Big Biba also had a food hall that sold every type of gourmet food imaginable, unusual for Britain of that era. There was a hall at the top level of the Derry & Toms building called "the rainbow room" where one could dine while watching a rock band.
The second half of the book is taken up by a photographic catalogue of a private collection of Biba clothes and shoes. Pari owns the largest collection in the world of Biba clothing and memorabilia, in this book she puts them on display for all to see. The clothes are a mixture of contemporary fashions and garments inspired by the golden age of Hollywood and late 19th and early 20th century dress reform. Sure the clothes have for the most part dated for they are very much of their era, but they are still elegant and beautiful nonetheless. It is interesting to note that Biba is back in business again after a hiatus of over thirty years but I do not know if Barbara Hulanicki is involved, they have wisely retained the retro couture look and feel of its infamous predecessor. I don't know if Biba could exist today in a climate where multi-national corporations are creating a banal and insipid mono-culture, it was too non-conformist. If you are a fashion victim or just have a passing interest in fashion history I think you will enjoy this lavish coffee table book.
Extraordinary, an absolute pleasure........2007-02-14
Barbara Hulanicki's Biba was less a clothing brand or department store(though that would have been enough!), than an utter immersion in a lifestyle.
If you've been sadly disappointed by the other books about Biba for having far too few pictures of the stores or the cothing, your wishes have been granted.
The sad demise of such a marvellous line simply makes a well written and thorough record like this more precious.
Buy, enjoy, and wish one could go back in time.
Magic gone like Biba's gone.......2005-12-17
I, too, was there in the late '60s, living and working in London with Biba just across the street beckoning daily. The text in this book is informative and interesting to anyone who has done retail or wants to know about its vagaries, and the photos are superb. But it is one person's collection, and for me, the visual essence and excitement of Biba is missing. Maybe it's the fact that there are no customers with their enthusiasm, or maybe I'm just missing the amazing array of color and design that hit you at each entry into Biba's, which the book does not really capture.
Reliving the magic!.......2005-03-21
As someone who was "there"-- a young New Yorker working for the fashion press in the late '60s, frequent traveler to London (first stop: Biba), habitue of Bergdorf's Biba Boutique for Mahogany lipstick and lucky enough to have a British friend sending catalogues and clothes, I can honestly say reading Alywyn Turner's book on Biba was like living it again. He accurately and lovingly recreates the temper of the times and the uniqueness that was Biba. He also takes you way behind the scenes (where even Barbara Hulanicki did not go in her autobiography) as to the crash and burn in 1975. I did not "get" Big Biba either, and have always felt a little guilty about that. Nice to know I was not alone. Both a beautiful coffee table book of gorgeous photogaphs, ephemera and loving detail shots of the garments. I understand Barbara was grumbling about this book and did not cooperate with the author. I think she missed being part of a great tribute. Oh yes, I never kept any of my Biba clothes or stuff. You can imagine my regret!
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