The Experience Economy: Work is Theater and Every Business a Stage

Amazon.com

Sometime during the last 30 years, the service economy emerged as the dominant engine of economic activity. At first, critics who were uncomfortable with the intangible nature of services bemoaned the decline of the goods-based economy, which, thanks to many factors, had increasingly become commoditized. Successful companies, such as Nordstrom, Starbucks, Saturn, and IBM, discovered that the best way to differentiate one product from another--clothes, food, cars, computers--was to add service.

But, according to Joseph Pine and James Gilmore, the bar of economic offerings is being raised again. In The Experience Economy, the authors argue that the service economy is about to be superseded with something that critics will find even more ephemeral (and controversial) than services ever were: experiences. In part because of technology and the increasing expectations of consumers, services today are starting to look like commodities. The authors write that "Those businesses that relegate themselves to the diminishing world of goods and services will be rendered irrelevant. To avoid this fate, you must learn to stage a rich, compelling experience."

Many will find the idea of staging experiences as a requirement for business survival far-fetched. However, the authors make a compelling case, and consider successful companies that are already packaging their offerings as experiences, from Disney to AOL. Far-reaching and thought-provoking, The Experience Economy is for marketing professionals and anyone looking to gain a fresh perspective on what business landscape might look like in the years to come. Recommended. --Harry C. Edwards

Book Description

You are what you charge for. And if you're competing solely on the basis of price, then you've been commoditized, offering little or no true differentiation. What would your customers really value? Better yet, for what would they pay a premium? Experiences. The curtain is about to rise, say Pine & Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission. With The Experience Economy, Pine & Gilmore explore how successful companies-using goods as props and services as the stage-create experiences that engage customers in an inherently personal way. Why does a cup of coffee cost more at a trendy cafe than it does at the corner diner or when brewed at home? It's the value that the experience holds for the individual that determines the worth of the offering and the work of the business. From online communities to airport parking, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating engaging experiences for both consumers and corporate customers. The Experience Economy marks the debut of an insightful, highly original, and yet eminently practical approach for companies to script and stage compelling experiences. In doing so, all workers become actors, intentionally creating specific effects for their customers. And it's the experiences they stage that create memorable-and lasting-impressions that ultimately create transformations within individuals. Make no mistake, say Pine & Gilmore: goods and services are no longer enough. Experiences are the foundation for future economic growth, and The Experience Economy is the playbook from which managers can begin to direct new performances.

Download Description

Future economic growth lies in the value of experiences and transformations--good and services are no longer enough. We are on the threshold, say authors Pine and Gilmore, of the Experience Economy, a new economic era in which all businesses must orchestrate memorable events for their customers. The Experience Economy offers a creative, highly original, and yet eminently practical strategy for companies to script and stage the experiences that will transform the value of what they produce. From America Online to Walt Disney, the authors draw from a rich and varied mix of examples that showcase businesses in the midst of creating personal experiences for both consumers and businesses. The authors urge managers to look beyond traditional pricing factors like time and cost, and consider charging for the value of the transformation that an experience offers. Goods and services, say Pine and Gilmore, are no longer enough. Experiences and transformations are the basis for future economic growth, and The Experience Economy is the script from which managers can begin to direct their own transformations.

Customer Reviews:

excellent service.......2007-09-09

This was fast and accurate, and the quality was just what was advertised. Thank you!

too much 'flowers' in conveying the message.......2007-06-20

When I bought this book, I hoped Mr Pine will more describe about the ultimate power of new era, the experience economy, and how that change should be adapted quickly for many variety industries settings to get survive. Meaning, I expect to find a practical guidance to overcome the battle.
I found many ideas poured into this book mostly already existed in some other books (not written by Joseph Pine, for sure), for instance putting the experience as value added in consumer goods to increase consumers' emotional benefits. In doing so, the manufacturer can have premium price to outdo the competition. I've heard of it as many as the idea of how to serve consumers in a new different way by using internet as interactive tool to preserve their satisfactions and to use it as new channel of distribution. I really hope he came up with new striking and distinctive ideas, not those hackneyed ones.

I somewhat think this book a little bit hard to understand. Mr Pine used and picked up some unusual vocabularies to convey his message. I always fall asleep everytime reading it. Surprising that it takes me a week to consume 2-3 pages whilst I spend a week to finish Harry Potter - Goblet of Fire in English version.

However, I thank to Joseph for inspiring me some new vocabs.

Top Notch.......2007-06-01

Rarely do we get a truly new model to work with. This book provides a genuine breakthrough in how our life experience can be designed.

Used for Designers.......2007-03-30

I am a college instructor in Web and Interactive design and development. I have used this book and the audio version as the cornerstone of my opening lectures each semester. All the concepts and tenents put forward apply to user Interface design that I use this book as part of my UX-User Experience driven courses. Understanding how we got here and having an idea of where we are going allows tommorrow's designers to create "experiences" today.

This should be on every design students required reading list....

New Views of the Tried and the True.......2007-01-29

'Sell the sizzle and not the steak' was originated by legendary salesman and motivational speaker Elmer Wheeler way back in the 1930s and brought up to date with current examples of what companies have done to create an 'experience' is the theme of this book. Is the content new? Well, YES! And Well, NO!

I went out to dinner Friday night. I met with friends at a local restaurant, we had a couple of drinks in the lounge and then moved into the restaurant for dinner. I had a steak, just like in the phrase. It was no better than the steak I could have bought at the local supermarket for a third or less of the cost. It wasn't prepared any better than I can do on my grill. But the experience of ending the work week with friends, drink, good food made it worth the money that I spent.

In recent years this has been termed good service. And it is. But it's more than that, it was a nice evening, a good experience.

This book uses theatre terminology and stories from various companies to explain and illustrate how to take almost any business and convert it to 'experience' orientation rather than just providing a product or service.

Is it new and different, YES! But it is based on the tried and true.

Average customer rating:

Generally Good Information
Pump Handbook, 3rd Edition review
Pump Handbook
Description corrections
Third Edition Builds on Success of First and Second

Pump Handbook: Third Edition
Igor J. Karassik , Joseph P. Messina , Paul Cooper , and Charles C. Heald
Manufacturer: McGraw-Hill Professional
ProductGroup: Book
Binding: Hardcover

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ASIN: 0070340323

Book Description

A major revision of McGraw-Hill's classic handbook that provides practical data and know-how on the design, application, specification, purchase, operation, troublshooting, and maintenance of pumps of every type. It is an essential working tool for engineers in a wide variety of industries all those who are pump specialists, in addition to those who need to acquaint themselves with pump technology. Contributed to by over 75 distinguished professionals and specialists in each and every area of practical pump technology.

Customer Reviews:

Generally Good Information.......2004-05-19

As an owner of the second and third editions, I found the second edition's physical qualities (paper, printing quality, etc.) to be better than the third edition's. Mr. Messina is mistaken when he indicates that my previous review was based on the second edition. I had ordered (through Amazon) the book on a waiting list and got it shortly after it was published. It is sitting next to me as I type. The second edition is in my office.

Pump Handbook, 3rd Edition review.......2002-09-26

I can't confess as having read the whole book as it is very extensive, but from what I've read so far I can provide the following review.

As an EPC Engineer with vessels/exchanger experience, I don't have much experience with centrifugal pumps. Therefore I bought the 3rd Edition of the Pump Handbook to quickly learn more about all kinds of pumps and bone up on pump basics. This book meets all my expectation for technical content to learn about pumps. The book provides detail explanation about all kinds of pumps, their parts, and provides disadvantage/advantage of each type. It even goes in detail on impeller design calculations.

Sadly, this 3rd Edition is diminished by poor graphics. About 50% of the pictures and graphs are blurry and not printed too clear or focused. Maybe the 2nd Edition might be better in this respect. Otherwise, this is a MUST HAVE book for any Engineer or pump user to have.

Pump Handbook.......2001-03-12

Handbook is a term which implies comprehensive coverage of a given subject, so often a term which is misapplied. Not so in this case however, this book is without a doubt one of the best sources of information on pumps and related system components currently in print. For anyone requiring a comprehensive pump resource, this is it. I would definitely recommend this one for the engineering library.

Description corrections.......2000-12-28

I am one of the four editors of this handbook. Please note the correct number of pages is 1765. The 2nd edition has the 1280 pages presently described. After the name Charles Heald add that he is an editor also. The 2nd and 3rd reviewers are referring to the 2nd edition of the handbook as they are dated before the 3rd edition was printed.

Third Edition Builds on Success of First and Second.......2000-12-13

As an owner of the second edition, I looked forward to the revised update. The quality of the information is high. However, I was disappointed in the quality of the publication. Some of the graphs and charts seemed "muddy" with hard to read notations. Also, the binding and paper quality seemed to have slipped a little. This seems to be a trend. I own a number of texts from the 1950's. Their binding and paper quality is much better than that used today.

History: Fiction or Science? (Chronology, No. 1)

Average customer rating:

Calculations are only as good as your numbers
Pants on fire?
Accepted History & Chronology Must Be Changed.
Very Interesting
History as Science Fiction

History: Fiction or Science? (Chronology, No. 1)
Anatoly Fomenko
Manufacturer: Mithec
ProductGroup: Book
Binding: Paperback

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ASIN: 2913621058

Book Description

Recorded history is a finely-woven magic fabric of intricate lies about events predating the sixteenth century. There is not a single piece of evidence that can be reliably and independently traced back earlier than the eleventh century. This book details events that are substantiated by hard facts and logic, and validated by new astronomical research and statistical analysis of ancient sources.

Customer Reviews:

Calculations are only as good as your numbers.......2007-08-03

Yes, we can all agree that mainstream history is nearly 100% BS due to politics, economics, ego, problems with dating techniques, and various conspiracies. Agreed. But, I've been researching the distinct possibility that human history (in terms of civilizations) are much more ancient than we've been told, so coming across this book was very interesting to me. I wondered how Fomenko could be wrong (if at all) because he is very persuasive in his presentations. Then it dawned on me. If at previous times in prehistory, due to the various catastrophies that are well documented (comets, asteroids, planetary disruptions, plasma discharge, pole reversals, etc) the Earth was in a different position in relation to the sun, different tilt on its axis, different orbit, different rotation (in terms of velocity and DIRECTION), and the continents were in different positions, then would this not cause the ancients to see the sky (constellations) differently? In other words, is Fomenko making erronious assumptions about the physics of the Earth in pre-history, which then corrupt his data with regards to dating the relevant astrology? The last event to seriously disrupt our planet occured roughly 3500 years ago, according to other good researchers, so is it possible Fomenko has been confused by this? The vastly different physics of our planet in the not so distant past may explain this confusion, which is not to say the "mainstream" version of history is correct; on the contrary. I am not an expert in these fields, but wanted to see if this idea could spark discussion.

Pants on fire?.......2007-07-19

Will people ever read before spamming? Yes, Jesuits could not rewrite world history alone, they had help. Anyway, Dr Prof Acad A.Fomenko does not point to jesuits as the driving force of world wide history manipulation in published volumes 1,2,3;, actually he barely mentions the poor devils. Check it with 'Search inside' feature, please. China is rarely mentioned either, in fact, Dr Fomenko is completely eurocentric. Right, his theory contradicts all mainstream schools of history, because in their actual state they are all built on blatantly erroneus chronology. You don't need a mysterious cabal (conspiracy) to falsify history, the falsification is its modus operandi. It is inherent to history(ians) to falsify (distort) events, as it is inherent to humans to boast as it is inherent to power (authority) to legimize itself by referrring to glorious past made to its own order. Dr Prof Fomenko and team have identified scores of instances of such manipulation in Russian, European, etc.. history, and delivered valid statistical proof thereof. His own 'reconstruction' is completely another story. Forget c14 as a valid method of dating. W.Libby has initially discovered a brilliant method of INDEPENDENT dating. Too bad, c14 method has become a joke after a forced marrige with dendrochronology with consensual chronological scale inbuilt. Radiocarbon method can't stand blind tests, but is so very productive as a rubberstamp.

Accepted History & Chronology Must Be Changed. .......2007-04-09

There is no doubt that history as most know it is a sham, & institution's version of History both University & Church is fradulent & inaccurate. Everything was established with an agenda, The real "Dark Ages" are now when we have access to incredible amounts of information past authorities & more important 'common folk' didn't have but our institutions & educators are slow to evolve because of what has ignorantly & arrogantly been taught for too long. This is on many subjects not just Chronology.

For anyone to question "Why would a Mathematician have anything credible to say of History?" The answer is from Dr. Fomenko's preface in the book: "It would be worthwhile to remind the reader that in the XVI-XVII century Chronology was considered to be a subdivision of Mathematics." These volumes could possibly be some of the most important works to date & should be read by everyone with an interest in History, especially professors & educators who have a duty to the public. I have read both books & must say that 'Chronology 1' has some very eye opening & revolutionary information. Even if these volumes are part true the implications are profound & opens the doors to further investigations & questions which must be done. I speak several different lanquages & must say the logic Dr. Fomenko uses with "inflection" of words & words being read from left to right in one region & right to left in another then written backwards, the removal of vowels & get down to basics of words, or different cities & locations having the same name etc. is correct. Vowel usage has always been optional & varied, actually complicating linquistics & study. The first thing one has to understand is that words never had a fixed spelling in history like we do now, the spelling of words was mutable & regional, as well as names & titles of people were vast, varied & changed, NOTHING WAS FIXED or understood linear. Matters of Life & Death as well as financial profiteering yesterday & today were & are made with ignorant, illogical & conspiratorial views of history & reality, it's time people get closer to the Truth & society collectively grow up.

Very Interesting.......2007-03-07

It is a good proposal and I believe it will mature into something even better in the future. I think it deserves to be read.

History as Science Fiction.......2007-01-10

Anatoly Fomenko has written a very intriguing book, full of pictures, charts, and computer 'proof' of his thesis: backwards of AD900 we don't really know what happened or when. Between AD900 and AD1600 there is more certainty, but there is still a lot of fuzzy ground, and things don't get reliable until we get past the 1600's where the printing press made it very difficult for the perpetrators of this timeline manipulation to change anything that had been committed to print. The Dark Ages did not happen. Books were burned for a reason. One organization has doubled the actual length of its existence by expanding the real chronology. Read why.

I had always wondered why Christ died about AD33 and yet men waited until the 11th century to form the Knights Templar, the Cathars, etc and go after the Holy Land by force. Why the 1000 year gap? Turns out there wasn't more than a 10-12 year gap and he proves it using astronomy. This also implies that the planet is not as old as we have been told, and current Christian and other creationist scientists are already championing that idea without being aware of Fomenko's book. The two groups, creationist scientists and the Russian mathematical analysts corroborate each other. Fascinating.

Of course, all this flies in the face of what we have been told traditionally is the 'proper' chronology of western civilization, and most readers will experience 'cognitive dissonance' in reading this book. It means that our history going backwards from AD1600 becomes progressively more incorrect and unreliable until it cannot be trusted at all... in the space of 700-800 years.

Naturally, the curious, open-minded reader will want to know WHO did this, WHY, and did any of the events we think of as really ancient ever happen?
Dr. Fomenko is a respected scientist/mathematician at Moscow State University who has already answered these questions to the satisfaction of his initially skeptical colleagues. Most of them are now believers, a few still refuse to believe (the usual diehards), and of course the western press has ignored Fomenko's work -- for obvious reasons when you read the book. The ones who perpetrated this chronology ruse have a lot to answer for. They are still with us. That's why this book is a well-kept secret.

I gave the book a 4-star rating because I was unable to check out some of his claims; those I checked were as he said. But if even 1/3 of his claims are true, this punches a big hole in what we think is our history, the meaning of western civilization, our educational process (for repeating the ruse as gospel), and the trustworthiness of the organization that perpetrated this ruse, well-intentioned or not.

This book relates to current research into a Young Earth paradigm, to John Keel's discoveries about our planet, and Fr Malachi Martin's insights (in his now out-of-print books). We are indeed sheep who are manipulated and kept ignorant -- for a reason. While knowing what these men have to say may be the "booby prize" (as in: 'what can you do with this knowledge?'), it will provide interesting reading. Didn't someone say: "...and the Truth will set you free."?? For you to judge if this book contains the truth.

Distributed Systems: Principles and Paradigms (2nd Edition)

Average customer rating:

Decent book for students
Good theorical book
Not worth to read
Horribly written
too many junks in the book

Distributed Systems: Principles and Paradigms (2nd Edition)
Andrew S. Tanenbaum , and Maarten van Steen
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Hardcover

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ASIN: 0132392275

Book Description

Virtually every computing system today is part of a distributed system. Programmers, developers, and engineers need to understand the underlying principles and paradigms as well as the real-world application of those principles. Now, internationally renowned expert Andrew S. Tanenbaum – with colleague Martin van Steen – presents a complete introduction that identifies the seven key principles of distributed systems, with extensive examples of each. Adds a completely new chapter on architecture to address the principle of organizing distributed systems. Provides extensive new material on peer-to-peer systems, grid computing and Web services, virtualization, and application-level multicasting. Updates material on clock synchronization, data-centric consistency, object-based distributed systems, and file systems and Web systems coordination. For all developers, software engineers, and architects who need an in-depth understanding of distributed systems.

Customer Reviews:

Decent book for students.......2007-06-18

If you're expecting a "how-to" manual on writing distributed systems, this isn't it. It has an excellent coverage of some fundamental principles - I used it as a text book for a distributed systems course and found it very useful. The course and this book changed the way I think about system architecture. Some readers may find the material dry - it is, but in the end it's rewarding. It helps to have an exam at the end to drive you through this book. To the reviewer who said that it doesn't mention what's wrong with distributed objects or NFS, you'll find that it gives you the tools to see past the glossy hype of whatever the latest fad is (distributed objects, web services, or whatever else) and ask serious questions about how it handles failure, security, replication, etc.

Having said that, there were glaring grammatical errors, especially towards the end (the chapter on Distributed File Systems). I am surprised that it got past the editors. Also I had to re read some sections several times before I understood them (like the part about reliable group communication). It's still better than going through individual papers, but a more readable revised edition wouldn't hurt.

Good theorical book.......2007-03-17

If you buy this book expecting to learn how to do some web, rmi, corba or any other kind of distributed systems development then don't buy this one. This book is now a good source of theorical material, I'm currently using this book because of the theorical material but often I have to complement the information with other books like "Distributed Systems: Concepts and Design (4th Edition)" (by: Coulouris) which has more indepth RMI practices and is also a good information source.

Not worth to read.......2006-12-25

I hope to choose 0 star if I could. I agree with one of the reviewer said the book loses it's focus. For example, the way it introduces Java RMI is very disappointed: it neither clearly described the idea very well nor the implementation. Therefore you end up learning nothing. You would say this is a academic textbook but in contrast, the Silberschatz's classic "Operating System concept" does the RMI introduction pretty well.

Horribly written.......2006-12-09

I enjoyed and learned a lot from both of Tanenbaum's OS textbooks, but this is really awful. On the one hand, the descriptions of things such as RPC are so abstract that I can't see how anyone could be expected to understand what a real RPC system would look like; on the other hand, there's not nearly enough effort made to give a picture of how the systems discussed fit into the broader context of computer science, or relate to each other.

Moreover, the book is badly written: the writing is alternately overly colloquial and overly academic in style, as if it were written by someone very smart, but for whom English is a second language.

too many junks in the book.......2006-09-27

I have to say it's a book full of junks and gaudy texts. The author wants to cover all the topics in this field but he ignores the readability as a scientific reader. Most of the time you may find all the texts are lack of focus.

Emotional Branding: The New Paradigm for Connecting Brands to People

Average customer rating:

Great resource for personal branding
True but not that insightful
People Branding : Thats new !!
excellent book
Self-Inflated Gibberish

Emotional Branding: The New Paradigm for Connecting Brands to People
Marc Gobe , Marc Gob , and Sergio Zyman
Manufacturer: Allworth Press
ProductGroup: Book
Binding: Hardcover

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ASIN: 1581150784

Book Description

Emotional Branding Bonds Brands With Today's Savvy Consumers

A visionary approach to building powerful brand loyalty, this groundbreaking book shows marketers of any product or service how to engage today's increasingly cynical consumers on deeper emotional levels. Case histories from the author's high-profile client list analyze demographic and behavioral shifts in populations and retail distribution channels, then show how all five senses can be used as powerful marketing tools to respond to those trends. Chapters detail how to develop strong brand personalities, customize brand presence to different consumer groups, use brand strategies in packaging and display, and facilitate breakthrough strategies for the Web. Chapters detail how to:

* develop unforgettable brand personalities
* customize brand presence to different consumer segments
* incorporate brand strategies into product and retail architecture design
* facilitate interactive access to your products through the Internet.

Emotional Branding breaks new ground in proposing innovative ways to create powerful and effective branding programs for meeting the challenges and opportunities of the new emotion-based economy.

Customer Reviews:

Great resource for personal branding.......2007-06-08

As a personal branding coach, I have read many books and
publications watching for trends, and changes in the industry
to ensure my clients are maximizing technologies.

This was a great book that I could apply to my personal
branding methods, because Marc refers to emotional branding
which has very real connections with what you do in personal
branding, by attaching the product to the person, and using
emotional advertising you create loyalty, connection and
a more powerful message.

This was a great read, and I enjoyed his extensive knowledge
of the advertising industry and package strategies which
can still be applied to a person and product in a similar
fashion.

I would recommend this for some fantastic history of the
industry and development of emotional branding, and for me I
further applied it for my personal branding clients to create
very successful campaigns.

As the bestselling author of "31 Days to Millionaire Marketing
Miracles" I used these strategies for myself, the book, and
my clients.

Tracy Repchuk
Personal Brand Coach
http://www.personalbrandempire.com

31 Days to Millionaire Marketing Miracles

True but not that insightful.......2005-05-19

You'd think that a book about emotional branding with a forward by Sergio Zyman would have something interesting to say. Unfortunately, this book make a number of good points but it's not all that interesting. Many of the points should be fairly intuitive and obvious for marketing people who have a clue. Some points made are interesting refreshers, like the importance and potential impact of invoking multiple senses in the consumption and purchase experience. Unfortunately many of the chapters are not newsworthy and can be summarized by their lame titles, such as "Women: The New "Shoppers in Chief" and "Gay and Lesbian Consumers: Sincerity is the Best Policy!"

The book mostly gives examples of brands that have done X or Y really well without leaving the average reader or business person with any concept about how the point is relevant in a gernalizeable sense.

Final gripe is that the book reads a little bit like an advertisement for the author's firm.

People Branding : Thats new !!.......2005-04-14

Absolutely fantastic book. Covers all the major concepts of emotional branding, including self concept and actualisation. I reccommend for anyone interested in this new and exciting concept.

excellent book .......2005-02-25

Emotional Branding is a must, it is complete, well written and full of inspiring examples

The decalogue alone is worth the purchase

1) from consumers to people
2) from product to experience
3) from honesty to trust
4) from quality to preference
5) from notoriety to aspiration
6) from identity to personality
7) from function to feel
8) from ubiquity to presence
9) from communication to dialogue
10)from service to relationship

If brand managers understand truly and fully Gobe's ten commandments they will add value to the most valuable asset
they have, the brand

Self-Inflated Gibberish.......2004-11-12

This book has all the appeal of an IKEA coffee table: it looks great on the outside, but when you get down to it, it's nothing but cheap filler.

The concepts are tired (this is mere repackaging of 1987 material by a designer/design firm who is trying to drum up business). The writing is self-aggrandizing. This book could have been written in less than a three-page memo.

If you still speak with an arrogant dot.com era vernacular; if you enjoy using mantras like "recontextualizing the brand"; or if you enjoy hearing yourself breath, then you will thoroughly enjoy this book.

In the end, this book says a lot without saying anything at all. Buy something by Aaker (though he is a bit dated) instead.

Services Management: the new paradigm in hospitality

Average customer rating:

Services Management: the new paradigm in hospitality
Jay Kandampully
Manufacturer: Prentice Hall
ProductGroup: Book
Binding: Paperback

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ASIN: 1862505098

Instructional-Design Theories and Models: A New Paradigm of Instructional Theory, Vol. 2 (Instructional Design Theories & Models)

Average customer rating:

Outstanding Instructional Design Resource!
DWunderlich Textbook Review
The Focus Should Be on Instruction That Works
A classic!
A basic for any ID book collection

Instructional-Design Theories and Models: A New Paradigm of Instructional Theory, Vol. 2 (Instructional Design Theories & Models)
Charles, Ed. Reigeluth
Manufacturer: Lawrence Erlbaum Associates
ProductGroup: Book
Binding: Hardcover

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ASIN: 0805828591

Book Description

This second edition focuses on the new generations of instructional theories and models. The theme of this volume is diversity, it includes the role of values and different kinds of learning, and how they influence instructional theory and design.

Customer Reviews:

Outstanding Instructional Design Resource!.......2007-03-19

One of the best collections of articles from some of the top theorists in the business. Well selected, well organized, and an excellent read for the serious student of Instructional Design.

DWunderlich Textbook Review.......2006-11-11

An essential book for any instructional designer's library- especially for beginner designers

The Focus Should Be on Instruction That Works.......2001-11-02

The number of instructional theories and camps of instructional theorists are growing at a rapid rate. Camps of constructivists face off against camps of reductionists and the debate rages on. Unlike many other scientific communities, educators and instructional theorists seem to spend as much energy tearing down the past as they do in inventing the future.

Charles Reigeluth has taken a very different approach to instructional theory. He has gathered together many of the best minds in instruction and assembled their writings into a second volume of instructional theory and practice. In this volume, he allows the various authors to present twenty-one different instructional theories. As editor, Dr. Reigeluth and others cross-reference these various theories and practices to create a discussion of similarities. Rather than take a position that one camp or another is right or wrong, each is allowed to make a case for the work they are doing. Each is given space to offer examples of process and results. If you are looking for a clear picture of the profession of instruction in 1999, then you need look no further than this volume. You will not find exhaustive descriptions of each theory or complete descriptions of all the associated research. This book is more of a summary of all the important work in the profession with extensive references to the larger body of work.
The message from Reigeluth is clear. Instructional professionals need to spend more energy looking for solutions and less energy on carving out individual positions. The focus should be on results because results ultimately determine what works. This work builds on the original volume of instructional theories published in 1983, and there is an indication from Reigeluth that a third volume is now in the works. This is must reading for anyone who wants to take the pulse of the profession.

A classic!.......2001-09-30

Charles is my Ph.D. dissertation advisor and my mentor so I knew that he put in a lot of efforts on putting this book together. Please pay attention to the last chapter: formative research methodology. Not only for us researchers or professors in universities to get more insight about instructional design, theories and models, but I know a lot of corporate trainers are also using this book as "bible" to guide their daily design work. A very good book (green book vol. 2), highly recommended.

A basic for any ID book collection.......2001-08-05

Reigeluths first volume of Instructional Design Theories and Models was published 16 years ago and quickly became "the bible for the development of many instructional designers in the years that followed" (p. 1). In this second volume, Reigeluth has assembled more than a survey of instructional design and learning theories. He sought to reflect the great diversity and changes in thinking since his first volume in 1983. He reasoned logically that the original book formed a picture of the topic in that time period and now it was time to assemble a new snapshot. Taken together, volumes I and II fully illustrate the roots and development of instructional design theories in the U.S. from the 1970s to today.

Volume two is organized into five units. An introductory unit and a reflective unit surround the three units that form the core of the book. These three units present instructional design theories grouped around cognitive, psychomotor and affective development themes. While the topics are divided, the overarching theme of the book is a systems approach to learning-- everything is related.

The introductory unit offers two papers presenting perspectives on the theories and changes that have occurred since the first volume. Reigeluth (1999) begins the unit by defining the terminology of design and theory. He works to establish the framework within which the reader can "analyze and understand the instructional-design theories presented in this book" (p.5).

Thirty-eight authors present twenty-three papers in the three units that form the core of this book-- the descriptions and reports on the state of learning and instructional design theory. Reigeluth organizes each unit purposefully. He explains the selected content and his thinking about their organization by briefly introducing each unit. Each paper is authored by a recognized authority on that topic: Jonassen on constructivist learning environments; Hanaffin on open learning environments; and Gardner on multiple approaches to learning, for instance. Romiszowski presents the single paper that comprises the second unit, psychomotor development.

The only comment that might be taken as a mild negative suggests that while there are many discussions of changing paradigms, the reader is left without a sense of one direction in which to develop instruction. This is more a reflection of our times than the quality or organization of the text. Thirty years ago there were fewer theories and more consensus than is evident today. Reiguluth has been fair to present the multiple points of view, even when they do not intersect to form one dominant theory by which to gauge the work of instructional design.

Book Description

Sustainability has become a buzzword in the last decade, but its full meaning is complex, emerging from a range of different sectors. In practice, it has become the springboard for millions of individuals throughout the world who are forging the fastest and most profound social transformation of our time - the Sustainability Revolution.

The Sustainability Revolution paints a picture of this largely unrecognized phenomenon from the point of view of five major sectors of society:

Community (government and international institutions)
Commerce (business)
Natural Resources (forestry, farming, fisheries, etc.)
Ecological Design (architecture, technology)
Biosphere (conservation, biodiversity, etc.).

The book analyses sustainability as defined by each of these sectors in terms of the principles, declarations and intentions that have emerged from conferences and publications, and which serve as guidelines for policy decisions and future activities. Common themes are then explored, including:

an emphasis on stewardship
the need for economic restructuring promoting no waste and equitable distribution
an understanding and respect for the principles of nature
the restoration of life forms, and
an intergenerational perspective on solutions.

Concluding that these themes in turn represent a new set of values that define this paradigm shift, The Sustainability Revolution describes innovative sustainable projects and policies in Colombia, Brazil, India and the Netherlands and examines future trends. Complete with a useful resources list, this is the first book of its kind and will appeal to business and government policy makers, academics, and all interested in sustainability.

Customer Reviews:

Building Awareness of the Sustainability Revolution.......2007-10-03

This is an interesting book in its positioning of the sustainability movement as a revolution. Let's hope. As the recent movie, the 11th Hour, emphasizes, the challenge before us is to build awareness of sustainability. One way to begin this is to do some self education and, most importantly,begin to identify the PEOPLE who are involved in moving us forward on the sustainability front. This book references ten+ people to include the work of:
Stuart Cowan
Alan Durning
Catherine Austin Fitts
Barbara Harwood
Dee Hock
David Holmgren
Wes Jackson
Jaime Lerner
Paul MacCready
Allan Savory
George Sessions
Nancy Todd

In addition to identifying some key players, the book also makes it clearer as to what sustainability encompasses. There are many, many books on the topic, and this is a good one.

fast delivery.......2007-08-05

The book meets my expectation of content. Amazon has been a fantastic delivery systme with great customer service.

useful book.......2007-08-01

I appreciated both what was presented about sustainability and how carefully Edwards compares the environmentalism and sustainability movements. He doesn't "diss" environmentalism, but illuminates a lot of general principles of the sustainability movement that show it to be significantly more sustainable as a movement.

I found each chapter to be complete, but there is a lot of parallel structure in the book so I limited myself to a chapter a day so I wouldn't confuse things between chapters.

Next edition: I could have used more explanation for why social equity is the third E (Ecology, Economy, Equity) of sustainability. I can deduce it on my own, but I just could have used some help understanding this at a fundamental level.

Overall, I loved this book and read just about every word of the text. I have marked up and flagged the extensive reference sections and have already chased down a few follow-up topics.

A complete primer on sustainability.......2005-08-05

"The Sustainability Revolution" is a thorough review of the evolution of sustainability. For a text loaded with facts and details, Andres wrote it so it would be understandable for those who are new to the history and principles of sustainability. The resources section is especially helpful because it lists organizations and contacts mentioned in the book along with brief descriptions about them. I'm sure that many of our customers -- for the DVD "Architecture to Zucchini: The people, companies and organizations pioneering sustainability" -- would be very interested in this book. I highly recommend it to higher education, consultants and business leaders.

Transforming Mission: Paradigm Shifts in Theology of Mission (American Society of Missiology Series, No. 16)

Average customer rating:

Must reading..
Great book, heavy reading!
An in-depth, scholarly analysis of missionary paradigms
A penetrating study of the paradigm shifts of missions.
A penetrating study of the paradigm shifts of missions.

Transforming Mission: Paradigm Shifts in Theology of Mission (American Society of Missiology Series, No. 16)
David Jacobus Bosch
Manufacturer: Orbis Books
ProductGroup: Book
Binding: Paperback

General | Religion & Spirituality | Subjects | Books
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ASIN: 0883447193

Customer Reviews:

Must reading.........2007-10-06

This is 'must reading' for any serious student of 'mission' and/or Missiology. No other text I am familiar with, so thoroughly considers the paradigms that have affected and drive 'mission' over the centuries.

Great book, heavy reading!.......2007-05-15

If you want to know a comprehensive overview of the history of mission it is a great book. The only thing I didn't like were the endless references noted in the body of the text, it was too distracting for me.

An in-depth, scholarly analysis of missionary paradigms.......2002-12-07

Transforming Mission is a scholarly, in-depth study of major missionary paradigms from the first century until the present. Bosch's point of departure is that the Christian faith is "intrinsically missionary." He distinguishes between the missio Dei - God's own involvement in the world, and Missions - the church's missionary activity. He believes that to carry out God's mission the church can neither focus its activity exclusively on saving souls nor on this-worldly human progress -it must do both.
He first surveys the New Testament model of mission, claiming that the advent of Jesus of Nazareth marked a significant change in the concept of mission as understood in the Old Testament. Jesus' ministry was characterized by inclusiveness and breaking down barriers between people. His goal was directed toward all Israel rather than only the remnant of the faithful. Bosch makes the point that one of the most well-known missionary texts, the Great Commission, cannot be divorced from the rest of Matthew's gospel. He believes that Matthew envisions a mission to both Jews and Gentiles and that this mission is characterized by discipleship and a call to challenge social injustice. Luke's understanding of mission highlights repentance and forgiveness of sins as well as economic justice and peace-making. Paul's understanding of mission focuses on the church as an eschatalogical community which is works for the improvement of society while awaiting the ultimate renewal of all things with the parousia.
In the second part of his analysis Bosch draws upon the work of Hans Kung and Thomas Kuhn. Kung identified six periods within the entire scope of Christian history during which a particular paradigm was prevalent: 1) The apocalyptic paradigm of primitive Christianity, 2) The Hellenistic paradigm of the patristic period, 3) The medieval Roman Catholic paradigm, 4) The Protestant Reformation paradigm, 5) The modern Enlightenment paradigm, and 6) The emerging ecumenical paradigm. Bosch makes a theological application of Thomas Kuhn's theory of scientific paradigm shifts, claiming that the six historical periods in the history of the church were each characterized by a particular theological paradigm. He points out that theological paradigms, unlike their scientific counterparts, do not make a complete break with old ideas. Sometimes elements from older paradigms are incorporated into new ones. Old and new paradigms can often exist simultateously among different groups of believers. Occasionally an old paradigm is rediscovered by a later generation.
At the conclusion of his survey of historical paradigms, Bosch emphasizes that mission is ultimately multidimensional. The contours of these many dimensions are shaped by six major "salvific events" chronicled in the New Testament: Christ's incarnation, by which he fully experienced the challenges and struggles of being human; his crucifixion, which signifies the completeness of his service and self-sacrifice; the resurrection, which conveys a message of victory and hope for humanity; the ascension, which calls Christians to work for a new order here on the earth which issues from above; Pentecost, which inaugurated the era of the church as a distinct community where social renewal is made manifest; and the parousia, which sets the sights of the church on the imminent and full realization of God's reign.
The depth and comprehensiveness of Bosch's work make it an important resource for any serious student of Christian missions. His many years of service on the field as a missionary coupled with his extensive theological training have given him many valuable insights into his subject matter.

A penetrating study of the paradigm shifts of missions........1999-04-04

Transforming missions is a scholarly work of importance for all scientists occupied with cross cultural encounters and matters of religion. The author, David Bosch, is one of several missologists who willingly share his rich and well documented work with other disciplines.

The book is well researched and the author is able to communicate complicated theological matters in a most convincing way. The book is readable and accessible to a long range of intrested persons and not merely to experts or specialists.

From a scholarly point of view Bosch provides the researcher with an analysis that gives a good framework for further research on the matter of missiology and historical cross cultural encounters. However, I miss references and analysis that can be more easily related to central social science authors like Giddens and Habermas and modern philosophers of care and interpersonal relationships.

I also miss a more penetrating discussion of the Eastern Orthodox churches and the paradigm shift in their missiological thinking.

Bosch has provided as with a bridge of understanding that is most helpful. His book will hopefully be read by many and will most certainly provide inspiration for many scholars.

A penetrating study of the paradigm shifts of missions........1999-04-04

I also miss a more penetrating discussion of the Eastern Orthodox churches and the paradigm shift in their missiological thinking.

Book Description

Open Innovation describes an emergent model of innovation in which firms draw on research and development that may lie outside their own boundaries. In some cases, such as open source software, this research and development can take place in a non-proprietary manner. Henry Chesbrough and his collaborators investigate this phenomenon, linking the practice of innovation to the established body of innovation research, showing what's new and what's familiar in the process. Offering theoretical explanations for the use (and limits) of open innovation, the book examines the applicability of the concept, implications for the boundaries of firms, the potential of open innovation to prove successful, and implications for intellectual property policies and practices. The book will be key reading for academics, researchers, and graduate students of innovation and technology management.

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