Book Description
How to speed up business processes, improve quality, and cut costs in any industry
In factories around the world, Toyota consistently makes the highest-quality cars with the fewest defects of any competing manufacturer, while using fewer man-hours, less on-hand inventory, and half the floor space of its competitors. The Toyota Way is the first book for a general audience that explains the management principles and business philosophy behind Toyota's worldwide reputation for quality and reliability.
Complete with profiles of organizations that have successfully adopted Toyota's principles, this book shows managers in every industry how to improve business processes by:
- Eliminating wasted time and resources
- Building quality into workplace systems
- Finding low-cost but reliable alternatives to expensive new technology
- Producing in small quantities
- Turning every employee into a qualitycontrol inspector
Customer Reviews:
Great classic.......2007-10-10
I am on my third reading of this book. It is a classic and greatly enjoyable as well as educational and informative. I think every manufacturing professional should read it. I also recommend the book Lean Six Sigma That Works: A Powerful Action Plan for Dramatically Improving Quality, Increasing Speed, And Reducing Waste
Excellent book on the Toyota Way and Lean Manufacturing!.......2007-09-07
Jeffrey Liker clearly knows what he writes about. The book is the result of more than a decade of study, on site visits and interviews with several Toyota key people. It describes 14 toyota principles, which go through the Toyota Philosophy, the Toyota Production System, the relationship with employeees, customers, suppliers and partners, and a focus on continuous improvement. No wonder Toyota is one of world top most admired companies!
Very interesting is also the Japanese management principles and mindset - slow but determined, patient, self-reflection, learning by actuall observation and doing, consensus seeking, and managing for the long term.
By coincidence, yesterday (6/Sep/2007) the news came up that Jim Press (American Toyota President)was hired by Chrysler - I can imagine why.
Good Book on Toyota and Lean.......2007-06-30
A good book on the Toyota Production System (TPS) and Lean manufacturing. Liker does a good job of explaining both. I especially liked his cautions about mis-using Lean principles and pitfalls to failure.
Like most business books, the important stuff could have been expressed in many fewer pages. Liker almost gushes about Toyota to the extent that it somethimes reads as a vanity or promotional publication by Toyota - this makes me wonder if it really presents a balanced perspective.
Overall, I recommend it to anyone interested in Toyota or Lean.
Attitude Check.......2007-06-12
Great expose of the attitude of one of the worlds most impressive business organizations. Detailed, but not cumbersome. More than just another "how to" manual. A "must read" for decision makers in any business.
Yes, the book lives up to what the slip cover says........2007-06-10
Any business owner, manager or individual team member who wonders how companies improve should read this. If you wonder why some people love lean processes while others say it does not work should read this book.
I've been a manufacturing engineer since 1981, and I joined a lot of start-up companies because I love the growth and development phase of building a company up. Some worked, some did not. This book has a nice way of explaining what Toyota does and what the others fail to do.
Amazon.com's Best of 2001
Five years ago, Jim Collins asked the question, "Can a good company become a great company and if so, how?" In Good to Great Collins, the author of Built to Last, concludes that it is possible, but finds there are no silver bullets. Collins and his team of researchers began their quest by sorting through a list of 1,435 companies, looking for those that made substantial improvements in their performance over time. They finally settled on 11--including Fannie Mae, Gillette, Walgreens, and Wells Fargo--and discovered common traits that challenged many of the conventional notions of corporate success. Making the transition from good to great doesn't require a high-profile CEO, the latest technology, innovative change management, or even a fine-tuned business strategy. At the heart of those rare and truly great companies was a corporate culture that rigorously found and promoted disciplined people to think and act in a disciplined manner. Peppered with dozens of stories and examples from the great and not so great, the book offers a well-reasoned road map to excellence that any organization would do well to consider. Like Built to Last, Good to Great is one of those books that managers and CEOs will be reading and rereading for years to come. --Harry C. Edwards
Book Description
The Challenge
Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the verybeginning.
But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?
The Study
For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?
The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck.
The Comparisons
The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other set remained only good?
Over five years, the team analyzed the histories of all twenty-eight companies in the study. After sifting through mountains of data and thousands of pages of interviews, Collins and his crew discovered the key determinants of greatness -- why some companies make the leap and others don't.
The Findings
The findings of the Good to Great study will surprise many readers and shed light on virtually every area of management strategy and practice. The findings include:
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Level 5 Leaders: The research team was shocked to discover the type of leadership required to achieve greatness.
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The Hedgehog Concept (Simplicity within the Three Circles): To go from good to great requires transcending the curse of competence.
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A Culture of Discipline: When you combine a culture of discipline with an ethic of entrepreneurship, you get the magical alchemy of great results. Technology Accelerators: Good-to-great companies think differently about the role of technology.
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The Flywheel and the Doom Loop: Those who launch radical change programs and wrenching restructurings will almost certainly fail to make the leap.
Some of the key concepts discerned in the study, comments Jim Collins, "fly in the face of our modern business culture and will, quite frankly, upset some people.
Perhaps, but who can afford to ignore these findings?
Customer Reviews:
A Great Perspective.......2007-10-13
This is a business book that keeps you enthralled and reminds you of a philosophy that most of us overlook.....BE GREAT at what you do NOT GOOD. I have given this book and the book Understanding: Train of Thought to several colleagues and we have benefited by focusing on being great in all aspects of our businesses and life.
A very thought-provoking book for people trying to grow their business........2007-10-02
This was a very interesting book for me to read. I have to imagine that I am in a pretty narrow target market for this book, though the concepts may be broadly applied. I work for a small business and can see many opportunities to put this book's findings to work.
The book tells the various stories of companies that made a transition from a market participant to market leader and saw sustained success for at least 15 years. The author was able to identify a few common factors between these companies, and he and his research team present them as a model for us to follow.
I had but one small issue, which is probably not information that contributes to the rest of the research. They detail radical decisions made by upper management, sometimes completely changing the face of an established business. I figure there must be a largely disproportionate number of business that fail when they made the same or a similar move. I would have liked to see some detail behind how those successful companies came to make that decision. The decision itself was largely overlooked.
Like many "business" books, I feel that much of what was written here was largely common sense. They weren't necessarily ideas that I have had or would have come up with on my own, but as I read them they seemed mundane in analysis. It made the reading slow going, but there was a silver lining -- for instant gratification, each chapter ends with a few pages of main concepts extracted from the text.
There was some very insightful research in Good to Great. The common elements identified were relevant and practical. It would not be an easy model to follow, but if it were it would defeat its own purpose to isolate those corporate characteristics that set successful companies apart. If you have ever wondered what steps you should follow to take your company from Good to Great, this is a book you should read (even if it is just the chapter summaries).
"Good" is not "good enough"........2007-10-02
"Good" is not "good enough". When organizations and/or individuals settle for "good" as "good enough" they set themselves up to become obsolete. "Good to Great" looks at those organizations that decided never to settle for "good enough" and became "Great". How about you? Are you striving to become great at what you do, or have you settled for being good enough to get by? Does the organization that you work for have a plan to move from good to great? Are you a part of the change that will take your company to the next level or do you believe that your company is "good enough" right where it is?
I believe there is more value to be gained by pushing good organizations to become great than trying to turn mediocre organizations into good ones. The data presented in "Good to Great" shows just how much value can be gained by those willing to make the leap to Great. The book also shows you what principles of business those companies that made the leap had to adopt.
My favorite chapters are chapter two (Level 5 Leadership) and three (First Who...Then What). Level 5 Leadership address the benefits of having personal humility combined with a strong will to build something great. We have to many leaders at the top that have let their egos become more important than the organizations they run. "Good to Great" explains how the leaders of those companies that made the leap avoided the ego trap while having great ambitions for building something exceptional. Everyone who wishes to become a leader that makes a difference should read this chapter.
"First Who...Then What" does a good job of showing how great companies put "talent" at the top of the agenda. Any leader who wants to build a strong organization must put "talent" at the top of their agenda. Jim Collins address two critical issues companies need to address when it comes to recruiting and developing their talent. He shows us why it is important to get the right people on the bus and the wrong people off the bus. And then goes on to explain how great companies get the people in the right seat. How many people in your organization are in the wrong seat? How many should be taken off the bus entirely? Companies are not good at hiring the right people and then are terrible at assigning them to the right job. This chapter is a must for anyone involved in the hiring of talent.
I also recommend spending some time at jimcollins.com. I have visited and revisited this site to get more information on the concepts presented in "Good to Great". Buy the book, then go to the website and start your own journey from good to great.
Larry Kevin Adams
theactionator.com
Good To Great.......2007-09-28
Our company is taking the advice of the book to heart. We have formed our "hedgehog" group and all are excited. We want to work in an environment of greatness. The book shows us the way. We have 7 of our employees who have agreed to "donate their time" at lunch several times a month to help us identify our circles. I would recommend this book to any company or organization that truly wants to have their maximum impact in the arena in which they operate!
My Business Bible.......2007-09-24
If I have a bible for business, this is it. First who then what is the only way to go!
Amazon.com
IDEO, the world's leading design firm, is the brain trust that's behind some of the more brilliant innovations of the past 20 years--from the Apple mouse, the Polaroid i-Zone instant camera, and the Palm V to the "fat" toothbrush for kids and a self-sealing water bottle for dirt bikers. Not surprisingly, companies all over the world have long wondered what they could learn from IDEO, to come up with better ideas for their own products, services, and operations. In this terrific book from IDEO general manager Tom Kelley (brother of founder David Kelley), IDEO finally delivers--but thankfully not in the step-by-step, flow-chart-filled "process speak" of most how-you-can-do-what-we-do business books. Sure, there are some good bulleted lists to be found here--such as the secrets of successful brainstorming, the qualities of "hot teams," and, toward the end, 10 key ingredients for "How to Create Great Products and Services," including "One Click Is Better Than Two" (the simpler, the better) and "Goof Proof" (no bugs).
But The Art of Innovation really teaches indirectly (not to mention enlightens and entertains) by telling great stories--mainly, of how the best ideas for creating or improving products or processes come not from laboriously organized focus groups, but from keen observations of how regular people work and play on a daily basis. On nearly every page, we learn the backstories of some now-well-established consumer goods, from recent inventions like the Palm Pilot and the in-car beverage holder to things we nearly take for granted--like Ivory soap (created when a P&G worker went to lunch without turning off his soap mixer, and returned to discover his batch overwhipped into 99.44 percent buoyancy) and Kleenex, which transcended its original purpose as a cosmetics remover when people started using the soft paper to wipe and blow their noses. Best of all, Kelley opens wide the doors to IDEO's vibrant, sometimes wacky office environment, and takes us on a vivid tour of how staffers tackle a design challenge: they start not with their ideas of what a new product should offer, but with the existing gaps of need, convenience, and pleasure with which people live on a daily basis, and that IDEO should fill. (Hence, a one-piece children's fishing rod that spares fathers the embarrassment of not knowing how to teach their kids to fish, or Crest toothpaste tubes that don't "gunk up" at the mouth.)
Granted, some of their ideas--like the crucial process of "prototyping," or incorporating dummy drafts of the actual product into the planning, to work out bugs as you go--lend themselves more easily to the making of actual things than to the more common organizational challenge of streamlining services or operations. But, if this big book of bright ideas doesn't get you thinking of how to build a better mousetrap for everything from your whole business process to your personal filing system, you probably deserve to be stuck with the mousetrap you already have. --Timothy Murphy
Book Description
IDEO, the widely admired, award-winning design and development firm that brought the world the Apple mouse, Polaroid's I-Zone instant camera, the Palm V, and hundreds of other cutting-edge products and services, reveals its secrets for fostering a culture and process of continuous innovation.
There isn't a business in America that doesn't want to be more creative in its thinking, products, and processes. At many companies, being first with a concept and first to market are critical just to survive. In
The Art of Innovation, Tom Kelley, general manager of the Silicon Valley based design firm IDEO, takes readers behind the scenes of this wildly imaginative and energized company to reveal the strategies and secrets it uses to turn out hit after hit.
IDEO doesn't buy into the myth of the lone genius working away in isolation, waiting for great ideas to strike. Kelley believes everyone can be creative, and the goal at his firm is to tap into that wellspring of creativity in order to make innovation a way of life. How does it do that? IDEO fosters an atmosphere conducive to freely expressing ideas, breaking the rules, and freeing people to design their own work environments. IDEO's focus on teamwork generates countless breakthroughs, fueled by the constant give-and-take among people ready to share ideas and reap the benefits of the group process. IDEO has created an intense, quick-turnaround, brainstorm-and-build process dubbed "the Deep Dive."
In entertaining anecdotes, Kelley illustrates some of his firm's own successes (and joyful failures), as well as pioneering efforts at other leading companies. The book reveals how teams research and immerse themselves in every possible aspect of a new product or service, examining it from the perspective of clients, consumers, and other critical audiences.
Kelley takes the reader through the IDEO problem-solving method:
>Carefully observing the behavior or "anthropology" of the people who will be using a product or service
>Brainstorming with high-energy sessions focused on tangible results
>Quickly prototyping ideas and designs at every step of the way
>Cross-pollinating to find solutions from other fields
>Taking risks, and failing your way to success
>Building a "Greenhouse" for innovation
IDEO has won more awards in the last ten years than any other firm of its kind, and a full half-hour Nightline presentation of its creative process received one of the show's highest ratings.
The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge, top-rated stars of their industries.
Customer Reviews:
Kudos to Ideos.......2007-08-28
Excellent book with good insights. If you are in the business of innovation, this is one book that you shouldn't miss. I also recommend EIGHTSTORM: 8-Step Brainstorming for Innovative Managers.
Innovation for All.......2007-06-29
Through anecdotes, Kelley demonstrates how stumbling blocks to innovation can be overcome. He shows an appreciation for experimentation, momentum, and embraces failure as a true path to knowing. Failed prototypes are wonderful learning tools. Kelley's perspective keeps spirits high. He leaves much of the innovative process open ended - nearly encouraging innovation on innovating.
Interestingly, Kelley notes how medicine is becoming personalized and that the future can not be perfectly predicted. Still, he says we must aim at it. This was an important nugget of wisdom for me, a research coordinator at a think-tank-like public health research group, the Healthcare Innovation and Technology lab at Columbia University. On a daily basis we deal with innovation to improve healthcare and need to effectively innovate. Given that we tread a very specific territory - health and technology - and that Kelley's book could be so useful to us, it is obvious that he really has something to offer to everyone.
Innovation and creativity "how-to" guide.......2007-06-07
The Art of Innovation explains many of IDEO's creative techniques and in so doing paints a picture of the physical context in which all that creativity occurs, namely IDEO's office, your average geek's idea of paradise brimming with high-tech prototypes, foam cubes, "tech box" caddies with giant Post-Its and coloring pens ... and yes, it does look more like a playschool than Dilbertesque gray cubicle-land. Teamwork, friendship and a shared passion for helping clients innovate is clearly what binds people together and stimulates their creativity, while a supportive and forgiving management structure doesn't just tolerate weirdness, it actively encourages it. IDEO seems to have taken Tom Peters' advice "If you want to do weird, hire weird people" to the next level. In IDEO-land, "normal" people would probably stand out a mile.
Two creative techniques - brainstorming and prototyping - are particularly well described, in a way that encourages the reader to try something different. I've learnt some new tricks and even started applying them since reading the book.
El arte de innovar estilo IDEO.......2007-06-01
IDEO ha hecho de la innovación un arte, el cual es un proceso sistematizado, con pasos muy definidos, congruentes y faciles de llevar por las personas que conforman dentro sus empresas los equipos de innovacion y diseño.
Skip it and go right to 10 Faces.......2007-03-19
I recently read both this book and the Ten Faces of Innovation. My recomendation is to skip this book. It is written more like an advertisement for IDEO and was left feeling like Tom has crossed the line into arrogance. If you read it as a stand alone book there is a lot of useful information. However most of the concepts are covered in Ten Faces. If you have time read both books but if time is of the essence then jump right into the Ten Faces, you won't be disappointed.
Book Description
WAKE UP AND SMELL THE SUCCESS!
You already know the Starbucks story. Since 1992, its stock has risen a staggering 5,000 percent! The genius of Starbucks success lies in its ability to create personalized customer experiences, stimulate business growth, generate profits, energize employees, and secure customer loyalty-all at the same time.
The Starbucks Experience contains a robust blend of home-brewed ingenuity and people-driven philosophies that have made Starbucks one of the world's “most admired” companies, according to Fortune magazine. With unique access to Starbucks personnel and resources, Joseph Michelli discovered that the success of Starbucks is driven by the people who work there-the “partners”-and the special experience they create for each customer. Michelli reveals how you can follow the Starbucks way to
- Reach out to entire communities
- Listen to individual workers and consumers
- Seize growth opportunities in every market
- Custom-design a truly satisfying experience that benefits everyone involved
Filled with real-life insider stories, eye-opening anecdotes, and solid step-by-step strategies, this fascinating book takes you deep inside one of the most talked-about companies in the world today.
For anyone who wants to learn from the best-and be the best-The Starbucks Experience is a rich, heady brew of unforgettable user-friendly ideas.
Customer Reviews:
All fluff no substance.......2007-10-05
This is a charming book and I've learned a lot about Starbucks by reading it. However, it was all fluff and no real substance and it came across as a PR piece for Starbucks.
If you're expecting a book that will give you some insight as to how to replicate the "Starbucks experience", you won't find that here. In truth, I read 1/2 to 3/4 of this book and gave up on it. After a while, it became tiresome to read anecdote after anecdote without any real substance behind it.
Highly Recommended Reading.......2007-10-03
Why has Starbuck's seen such phenomenal success and growth in a highly competitive niche? How have they becoming synonymous with coffee the way Kleenex is to tissue?
Michelli makes the case that it's partly consistent quality coffee, but much more so the whole "experience" consumers can expect at any Starbucks.
The author breaks down what makes up the Starbucks Experience into:
1) MAKE IT YOUR OWN
2) EVERYTHING MATTERS
3) SURPRISE AND DELIGHT
4) EMBRACE RESISTANCE
5) LEAVE YOUR MARK
He fills the book with stories that demonstrate the points made which makes it very readable. I did find the distinction between items 1-3 above a little vague and that many of the examples could easily have fit into one of the other categories he created.
I would be fascinated to hear more about how Starbuck's screens to get employees that give service well beyond the norm.
If your vocation involves any level of customer service this is for you and great to share with your friends, employees and business partners.
starbucks is special because it is personal.......2007-09-20
this book shows why starbucks is special. At first blush, it is so glowing in its praise that it seems like propaganda. But the sheer volume of anecdotes and the homely feel of many of them quickly sink in. One in particular sticks in my mind. A starbucks shop was hiring partners (employees) and decided to hire some local homeless people. The partners chipped in to buy them suitable clothes until they could earn enough to stand on their own. Now tell me, why can't other companies do this? good question.
Attention to Details.......2007-09-16
The Starbucks Experience provides an interesting insite as to keeping it simple and staying focused on details. From the fields to the customers, a total focus on details makes the Starbucks Experience a terrific guide on how to conduct business.
REALLY LIKED IT - BOUGHT 4 MORE COPIES!.......2007-08-29
A quick read with tasty principles and mouth-watering ideas. I bought 4 copies for a church organization's staff to give them guidance as they grow to be a dynamic place in their community. (And, because Starbuck's in one of their favorite places to buy beverages!)
Amazon.com
This analysis of what makes great companies great has been hailed everywhere as an instant classic and one of the best business titles since In Search of Excellence. The authors, James C. Collins and Jerry I. Porras, spent six years in research, and they freely admit that their own preconceptions about business success were devastated by their actual findings--along with the preconceptions of virtually everyone else.
Built to Last identifies 18 "visionary" companies and sets out to determine what's special about them. To get on the list, a company had to be world famous, have a stellar brand image, and be at least 50 years old. We're talking about companies that even a layperson knows to be, well, different: the Disneys, the Wal-Marts, the Mercks.
Whatever the key to the success of these companies, the key to the success of this book is that the authors don't waste time comparing them to business failures. Instead, they use a control group of "successful-but-second-rank" companies to highlight what's special about their 18 "visionary" picks. Thus Disney is compared to Columbia Pictures, Ford to GM, Hewlett Packard to Texas Instruments, and so on.
The core myth, according to the authors, is that visionary companies must start with a great product and be pushed into the future by charismatic leaders. There are examples of that pattern, they admit: Johnson & Johnson, for one. But there are also just too many counterexamples--in fact, the majority of the "visionary" companies, including giants like 3M, Sony, and TI, don't fit the model. They were characterized by total lack of an initial business plan or key idea and by remarkably self-effacing leaders. Collins and Porras are much more impressed with something else they shared: an almost cult-like devotion to a "core ideology" or identity, and active indoctrination of employees into "ideologically commitment" to the company.
The comparison with the business "B"-team does tend to raise a significant methodological problem: which companies are to be counted as "visionary" in the first place? There's an air of circularity here, as if you achieve "visionary" status by ... achieving visionary status. So many roads lead to Rome that the book is less practical than it might appear. But that's exactly the point of an eloquent chapter on 3M. This wildly successful company had no master plan, little structure, and no prima donnas. Instead it had an atmosphere in which bright people were both keen to see the company succeed and unafraid to "try a lot of stuff and keep what works." --Richard Farr
Book Description
"This is not a book about charismatic visionary leaders. It is not about visionary product concepts or visionary products or visionary market insights. Nor is it about just having a corporate vision. This is a book about something far more important, enduring, and substantial. This is a book about visionary companies." So write Jim Collins and Jerry Porras in this groundbreaking book that shatters myths, provides new insights, and gives practical guidance to those who would like to build landmark companies that stand the test of time.
Drawing upon a six-year research project at the Stanford University Graduate School of Business, Collins and Porras took eighteen truly exceptional and long-lasting companies -- they have an average age of nearly one hundred years and have outperformed the general stock market by a factor of fifteen since 1926 -- and studied each company in direct comparison to one of its top competitors. They examined the companies from their very beginnings to the present day -- as start-ups, as midsize companies, and as large corporations. Throughout, the authors asked: "What makes the truly exceptional companies different from other companies?"
What separates General Electric, 3M, Merck, Wal-Mart, Hewlett-Packard, Walt Disney, and Philip Morris from their rivals? How, for example, did Procter & Gamble, which began life substantially behind rival Colgate, eventually prevail as the premier institution in its industry? How was Motorola able to move from a humble battery repair business into integrated circuits and cellular communications, while Zenith never became dominant in anything other than TVs? How did Boeing unseat McDonnell Douglas as the world's best commercial aircraft company -- what did Boeing have that McDonnell Douglas lacked?
By answering such questions, Collins and Porras go beyond the incessant barrage of management buzzwords and fads of the day to discover timeless qualities that have consistently distinguished out-standing companies. They also provide inspiration to all executives and entrepreneurs by destroying the false but widely accepted idea that only charismatic visionary leaders can build visionary companies.
Filled with hundreds of specific examples and organized into a coherent framework of practical concepts that can be applied by managers and entrepreneurs at all levels,
Built to Last provides a master blueprint for building organizations that will prosper long into the twenty-first century and beyond.
Customer Reviews:
A Classic.......2007-10-16
"Built to Last" is an enlightening and interesting classic on business strategic management. The authors, Jim Collins and Jerry Porras spent six years in research and compared the practices of 18 visionary companies in the USA to those of a matched set of good, though not great, companies. Their fundamental observation is that average companies are driven by the power of "or:" You can have either short term profits OR long term growth, either stability OR progress. Visionary companies, in contrast, embrace the power of "and:" You preserve the core AND stimulate progress.
The authors then methodically, step-by-step proceed to explain how great companies erect structures that embrace these seemingly contradictory goals. The great companies the authors studied, contrary to conventional wisdom, are not profit focused at their core but rather, they are `value' focused. These values are a sort of nucleus, around which leaders in visionary companies grow the company. This was the case in such great companies as Disney, Wal-Mart, Merck, Ford, Hewlett Packard, 3M, Johnson and Johnson and others.
Among the core myths that Collins and Porras shattered are that visionary companies must start with a great product and be pushed into the future by charismatic leaders. Instead the great visionary companies they studied were characterized by total lack of an initial business plan or key idea and by remarkably self-effacing leaders. The authors are much more impressed with the great companies' almost cult-like devotion to a "core ideology" or identity, and active indoctrination of employees into "ideological commitment" to the company.
The book is interesting to read, is humorous, is among the best, easiest to follow guide to strategic management. The book also provides guidelines to help managers at all levels to apply the concepts. It is well written with compelling case studies. I highly recommend the book to those looking for a practical down-to-earth book that is readable and useful.
Identity is Built to Last.......2007-08-30
It is interesting to review a business book more than 10 years after it has been labeled a best seller - is it still relevant today? Yes, in the case of this classic! The lessons conveyed are as useful today, as they were when it was first published. No surprise, given what the authors set out to discover when they began their research: What distinguishes long-time, high performing companies from their competitors? Their key concept about what it takes to build a visionary company - "preserve the core and stimulate progress" seems to be a fundamental truth about the evolutionary nature of free markets. Certainly their, "Try Lots of Stuff and Keep What Works" and "Good Enough Never Is", lessons sound like evolutionary processes of adaptation.
The key concept might be more simply described by saying, "Maintain your identity - core values & purpose - while focusing on a living performance vision." That makes it a personal concept as well as an organizational concept - not a bad thing when you consider that any organization is a collection of people. When something makes sense for the individual and the organization, perhaps there-in resides the reason it is a long-term winner! Dennis DeWilde, Author of The Performance Connection
Built to last.......2007-08-10
This is the most relevant, well-presented, easy-to-read research project I've seen. The data is easily transferable to to practical use. I have seen its implementation make a really big positive difference in groups within organizations.
Must-read for anyone interested in business.......2007-04-13
This book is the result of an elaborative research and a great data-analysis. It gives an insight into the some of the greatest companies of the world in different fields and different time-periods.
Authors have done a great job in explaining and justifying their research and data through the appendices and bibliography. A study of all the existing companies to find the visionary ones is really a daunting task and this research team has done a terrific job in establishing a definition of a "visionary company".
Must-read for professionals at any level of the organization hierarchy!!!
Great insight.......2007-03-30
Both Built to Last and Good to Great are the best business books anyone can ever read. Nice work!
Book Description
"Toyota is becoming a double threat: the world's finest manufacturer and a truly great innovator . . . that formula, a combination of production prowess and technical innovation, is an unbeatable recipe for success."
-- Fortune, February 2006
For the first time, an insider reveals the formula behind Toyota's unceasing quest to innovate and do more with less, a philosophy that has made it one of the ten most profitable companies in the world (and worth more than GM, Ford, DaimlerChrysler, and Honda combined). In a rare look into Toyota's ability to consistently achieve breakthroughs that outperform the competition, The Elegant Solution explains what Toyota associates have known all along: it's not about the cars. Rather, Toyota's astounding success is just the visible result of a hidden creative process that begins with a seven-digit number.
One million. That's how many new ideas the Toyota organization implements every year. These ideas come from every level of the organization -- from the factory floors to the corporate suites. And organizations all over the world want to learn how it's done. Now senior University of Toyota advisor Matthew May shows how any company can achieve an environment of everyday innovation and discover the kinds of elegant solutions that hold the power to change the game forever. World-class benchmarks like Lexus, Prius, Scion -- even Toyota's vaunted production system -- are simply shining examples of elegant solutions.
A tactical playbook for team-based innovation, The Elegant Solution delivers powerful lessons in breakthrough thinking in a provocative yet practical guide to the three core principles and ten key practices that shape successful business innovation. Innovation isn't just about technology -- it's about value, opportunity, and impact. When a company embeds a real discipline around tapping ingenuity in the pursuit of perfection, the sky is the limit. Dozens of case studies (from Toyota and other companies) illustrate the universal power and applicability of these concepts. A unique "clamshell strategy" prepares managers to successfully lead and sustain the innovation effort.
At once a thought-starter and a taskmaster, The Elegant Solution is a vital prescription for anyone wanting to truly master business innovation.
Customer Reviews:
The Elegant Solution.......2007-10-08
This is an excellent (and yes, elegant) overview of the Toyota quality "mindset." The book is a "must read" for for anyone interested in business strategy development. The book offers a readable summary of the principles of the Toyota Way with an emphasis on the development of the Lexus and Prius lines including practical examples of the elements of the approach advocated. When a company has amassed assets greater than GM, Ford, Chrysler, VW and Honda combined, their approach may be worth deeper study. I highly recommend this practical, important, and very readable book.
Nice stories, little new content.......2007-08-27
I excepted a lot from the elegant solution. It has been recommended by a lot of persons as a must read. Honestly, I was dissapointed. It's still an good book, but didn't find it as "classic" as people had suggested to me.
"The elegant solution" is about tools for creating innovation on your job. These tools are based on Toyota's tools and practices. The book is devided in three parts. The first part sets three general principles. The second part, by far the largest, provides the tools for innovation, the practices. The last part talks about implementing these practices.
The three principles are "the art of ingenuity", "pursuit of perfection" and "rhythm of fit". They were interesting principles, but not really new or shocking. Sometimes I found them even a little too vague.
The practices range from "thinking in pictures" to "master the tension". Each chapter shortly states the practice and explains the key ideas. After that it uses stories to clarify the practice. Lot's of stories are from inside Toyota. Some stories related to Lance Armstrong, a little too many in my opinion and they were somewhat boring. Anyways, in general, the stories were what made the book interesting.
The third part didn't provide very much content.
In summary, I enjoyed the book, for the stories. I didn't find the practices new and the book didn't provided me with any new insight that other lean books did not provide. The book was written a little bit too much in a "popular style" which annoyed me.
Worth reading for the stories. When wanting to know more on lean or toyota I'd recommend other books like "Toyota way" or "Lean product and process development".
Good nuggets, lots of fluff, some really sloppy thinking.......2007-08-22
I came to this book via the Shampoo Problem that's been floating around the internet these past couple of weeks (which he published in his Change This manifesto). The puzzle is this - a high-end health club puts nice shampoo in their showers, but customers keep stealing it. How do you implement a solution that takes no time to implement, doesn't inconvenience customers at all, and doesn't require any money? That's a lot of constrictions, but the author claims it can be done! (you can search for the answer yourself, I don't want to spoil your fun.)
The question itself reminded me of so many bad professors who would ask totally subjective questions and disregard legitimate answers until they found someone who agreed with them. "Who can give me an example of an apple that's tasty? Macintosh? No too sweet. Granny smith? No too bitter. Golden delicious? Why yes Bobby, you get a star."
This is the tone in my head while I read the book - condescending. Maybe he didn't write it that way, but that's how I'm reading it, and honestly, it fits. On page 21 he chides psychologists for loving "to explain our uniquely hardwired capabilities in hugely complex terms. Sixteen types, thirty-four strengths, etc." and then goes on to give his "easier, more elegant" (but no less arbitrary "four basic buckets of natural ability." (Four because the ancient Greeks loved the number four.) Of course, what he fails to mention is that the psychologists he's referring to all write for pop magazines like Cosmopolitan and their articles appear alongside such classics as "10 ways to improve your sex life" and "5 ways to tell if your man is cheating on you." He also never mentions the "four basic buckets of natural ability" again and they have absolutely no bearing on the rest of the book. (The book is filled with useless random made up facts like those.)
He also throws out sentences that have huge presumptions built in to them, but have absolutely no evidence to back them up. Stuff that, in a seminar you wouldn't want to question him on because "there is no right answer" or the facts are obscure enough that he could bluster his way though most arguments that weren't from an expert on the subject. In book form, though, and knowing better myself, I read this stuff and think "well there's a very poor and inaccurate description." Luckily there's an only 50% chance that even the next sentence will depend on you agreeing with that statement, much less the next page.
In a later section he rehashes "the scientific method" (I put it in quotes because he botched his basic characterization of it) and compares it to other four step iterative processes, mostly those developed by the military - Plan-Do-Study-Act (PDSA), Plan-Do-Check-Act (PDCA), Observe-Orient-Decide-Act (OODA), Scan-Analyze-Respond-Assess (SARA), etc. and comes up with his own version, cleverly called IDEA - Investigate, Design, Execute, Adjust. It's not much different than the others, but it's his and he can teach it in seminars as his own. FWIW, "While Toyota officially recognizes only PDCA (not IDEA), they actually use all of these (methodologies) to some degree." (page 73-4)
Well of course they use all of the methodologies to some degree - they all describe the same basic thing, and very few organizations are so button-down that they actually only use a single methodology and follow it to the letter each time.
The very next sentence is "Let's look closer at the process." But that's pretty much the last time PDCA is mentioned in the book, the next section is about process in general and why it's good to "Insist on a common approach."
Another example of sloppy leaps in logic and condescending attitude is the Edsel. (page 93) Ford did their research and designed a car that people would want - except nobody wanted it. Why? "The problem was, all the research was based on a forty-year-old market belief... that buyers fell into one of four income segments: low, low-middle, upper-middle, and upper... Except markets don't think that way. When it comes to cars, consumers were thinking `lifestyle,' not income."
I like how he swaps an old marketing tool for a modern one as if that's the answer to all the world's problems. Lifestyle marketing was originated in the 70's and 80's as a result of - surprise surprise - new market research techniques developed by psychologists who were using statistical analysis more and more in their psychological research. (I wonder if he thinks those psychologists are too complex now.)
He also utterly fails to get into the concept of lifestyle marketing - he tells you why the Edsel failed, and what they should have done, (or his completely arbitrary and baseless versions of them) but what they should have done is literally one word. "lifestyle." Shame on Ford in the 1950's for not using an 80's marketing concept to understand how the market thinks. Why didn't they use the word "lifestyle" instead - then the Edsel would have been a huge success.
Hansei is another example of this sloppy, condescending thinking. "Hansei is the rigorous review conducted after action has been taken. It's a huge and absolutely vital part of learning. And with few exceptions, our Western culture is just plain miserable at it." Of course there's not one mention of the term "post-mortem" which is a western term and performs the exact same function. Sure most businesses don't do it (most businesses don't follow a lot of best practices), but don't pretend that Toyota or "Eastern culture" somehow invented the concept and that nobody in the west does it. If there's an existing best practice that we understand, then why not just tell us about it rather than pretending that it came from the fount of the Toyota godhead?
"Ford hadn't gone to the field to see what was actually happening. They remained in the office and believed the data. Big mistake. The Edsel was dead on arrival, a complete and utter failure."
Of course the next chapter is about how Toyota did the same basic thing, but managed to succeed. Their data told them that the youth of today would be the car buyers of tomorrow (startling, I know). The case study for the Scion reveals absolutely nothing about the techniques they used to study the market - it's the after report.
"Where are these kids going to buy the car? There's no time or money for new stores. That's a problem. That means they go to a Toyota store. Okay, so they'll know it's a Toyota. How do we get around that? Think? We don't. It's not the ugly stepchild. It's legit, but different. It's Scion, offspring of Toyota. Don't ignore the Toyota link, it's got cred...."
Note the use of the magical word "Think" in that paragraph. He totally neglects to address what "Think" means. Think is the Elegant part of the solution (he also likes the word "Intuitive" and uses it liberally), yet he doesn't describe it at all.
"Think" is where all the magic happens. Katie Lucas calls this the "Run really, really fast" step for "how to win a marathon" methodologies. It's the step where all the real difficult, nitty-gritty stuff magically happens. South Park summarizes it "Step 1: Steal underpants. Step 2...... Step 3: Profit."
Ostensibly the whole book is about that one word "Think" but the tools he provides - the IDEA loop, mind mapping, story boarding are nothing new, and the book is utterly lacking a cohesive whole. They're just scattered ideas, praised one second, and then dropped in the next chapter. He even mentions the Toyota "dashboard" which is a tool for getting a quick overview of a problem - except he (again) utterly fails in to a dashboard. "Dashboard" doesn't even appear in the index of the book, and if it did, the only occurrence would be on page 113.
Here's all the text on page 113. "Creative Visual Control - Visual control is an integral part of Toyota's methodology. The Project Management Office of Toyota's North American Parts Operation (NAPO) used creative visual `dashboards' to track performance in their Stretch Goals Initiative (see Chapter 9)."
Chapter 9 is on how to stretch goals, not about dashboards. He clearly states "Visual control is an integral part of Toyota's methodology" yet it's explained nowhere in the book in any depth.
In fairness, Toyota did do something Ford didn't do (or at least something he claims Ford didn't do) - they got to know their market. Really engage them and have a conversation with them. Learn about them, and let those learnings drive their product, and he does get into that in the book.
The main thrust of the book - if I can understand it all because it's couched in so many superlatives and it jumps from topic to topic so fast that it's really difficult to tease core themes out - seems to be something like: Move forward by getting hands-on experience with your product and your customers. Don't dictate strategy based on numbers alone, or build bureaucracies - get down and dirty and get to know the product you're selling and get to know the marketplace. Come up with grand "elegant" visions for the future, but innovate little by little - tiniest bit by tiniest bit. Listen to everyone and implement every good idea, then standardize it so that the whole company benefits. Don't let the numbers do all the talking; learn the context, the story behind the numbers. Which is a pretty good message, and he does give you some tools to do that, but the tools are often vague, and you feel that the real tools are mentioned only in passing.
The subtitle of the book is "Toyota's Formula for Mastering Innovation." If this book was about the "formula" for Coca-Cola, it would say something like "cola syrup and seltzer" and go on about the intuitive and elegant way they matched cola syrup to the bubbling process and created a dynamic new soft drink and how the other soft drink companies of the day - lemonade, sugar-water and apple-juice - failed to really understand the problem, which is why they didn't come up with the cola + seltzer combination first and why they lost so much market share. (If only apple juice had thought "lifestyle" instead of "income segment!")
Overall, it's an okay read and a decent introduction to the subject of business innovation, though for a book that's supposedly written by a guy who's on the ground floor with this stuff, I would expect a *lot* more meat and a lot less fluff. Get it if you think you'll like it, but don't expect as much as the other reviewers seem to be hinting at.
"Keep it lean. Scale it back, make it simple, and let it flow.".......2007-05-22
The subtitle of this book ("Toyota's Formula for Mastering Innovation") is not inaccurate but somewhat misleading. Although, yes, Matthew E. May has much of interest and value to say about the Toyota Production System, his attention is by no means limited to it and to the remarkable organization within which it was developed and within which it continues to flourish. Today, Toyota is one of the ten most profitable companies in the world and worth more than General Motors, Ford, DaimlerChrysler, and Honda...combined. Obviously there are reasons for such extraordinary success but it would be incorrect to assume that other organizations can achieve the same success once they know what Toyota's "formula for mastering innovation" is.
What about this book's title? According to May, "Elegance isn't about being hoity-toity. It's not about lofty concepts and grand designs. It's not about beauty or grace, or anything to do with aesthetics - ugly is okay. Elegance is about something much more profound. It's about finding the `aha' solution to a problem with the greatest parsimony of effort and expense. Creativity plays a part. Simplicity plays a part. Intelligence plays a part. Add in subtlety, economy, and quality, and you get elegance...Elegant solutions relieve creative tension by solving the problem in finito as it's been defined, in a way that avoids creating other problems that then need to be solved. Elegant solutions render only new possibilities to chase and exploit. Finally, elegant solutions aren't obvious, except, of course, in retrospect."
Elegant solutions include library, paper money, pencil, wallet, wristwatch, icebox, mortgage, Social Security, credit card, cell phone, and auto leasing. These and other elegant solutions, as May correctly points out, "universally change the world's attitudes, beliefs, behaviors, and habits." Efforts to formulate elegant solutions are guided and informed by three principles: ingenuity in craft, pursuit of perfection, and fit with society. "They're the raison d'etre at Toyota, and nonnegotiable."
Earlier, I suggested that this book takes a close look at the mindset and the process by which Toyota continues to formulate elegant solutions. In fact, the Toyota organization implements a million ideas a year. May also includes within his narrative dozens of non-Toyota cases that indicate that none of the individual concepts are new, or even unique to Toyota. All organizations that formulate elegant solutions have people at all levels and in all areas of operation who possess both an ability and a determination to collectively and completely master all of the concepts as "a way of life, not a program centered on select teams led by specialists with artificial agendas."
But what about much smaller organizations, especially those with severely limited resources? Decision-makers in those organizations will be delighted (and perhaps surprised) to find that May provides a wealth of material that they can immediately put to use, once they understand the "deeper principles" that he discusses in Part I and the "ten key practices supported by tools and techniques" that he discusses in Part II. Then in Part III, May explains "how to put the practices and tools together well to achieve a [desired] result." He helps his reader to track the course of an exemplary team through a day of searching for the elegant solution.
For me, some of the most interesting and valuable material is provided in Chapter 12, "Make Kaizen Mandatory," as May poses again (as he does in other chapters) a combination of Problem, Cause, and Solution:
Problem: Innovation is hit or miss.
Cause: Creativity is misdirected and mismanaged.
Solution: Embed the kaizen ethic.
After a brief review of the factors that came together to help embed the kaizen ethic in Japanese business ethic during the decade or so following World War Two, he goes on to explain that at companies such as Toyota, the key issue is that they view kaizen in terms of standards that are created by the individuals performing the work, and, that standards are dynamic, and not everything gets standardized. These companies establish a best practice, document the standard, and train accordingly. Then in the next chapter, May shares his thoughts about "the power of lean" thinking and execution that reduce (if not eliminate) inconsistency, overload, and (most important) waste. Here is another combination:
Problem: Too many, too much - of everything.
Cause: Assumption that more is better.
Solution: Start thinking lean.
Once again, when it comes to innovation and designing solutions, the emphasis remains the same: "whatever you do, keep it lean. Scale it back, make it simple, and let it flow."
And that is what elegance really is all about.
Easy Reading.......2007-03-25
A must read for learning how to implement and sustain continuous improvement enabking lean to become part of the compny's culture
Average customer rating:
- The INDISPENSIBLE history of building a business from one store with zero sales to a $100 BILLION company.
- Home Depot provides a horrible experience
- I'm rich. I started a company. I wrote a book.
- Full of Lies
- A great story...
|
Built from Scratch: How a Couple of Regular Guys Grew The Home Depot from Nothing to $30 Billion
Bernie Marcus ,
Arthur Blank , and
Bob Andelman
Manufacturer: Crown Business
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ASIN: 0812930584
Release Date: 1999-04-27 |
Amazon.com
Built from Scratch is about two businessmen who achieve the American Dream by fundamentally changing the realm of home-improvement retailing. Bernie Marcus and Arthur Blank, cofounders of the Home Depot, explain how they established the first national chain in the industry by concentrating on low prices, customer service, and strong leadership values.
Ultimately, this is a book about grit and determination. "Building the Home Depot was a tough, uphill battle from the day we started," they write. "No one believed we could do it and very few people trusted our judgment." The two cofounders launched the company only after they were fired by a California hardware retailer because of politics. The Home Depot lost $1 million in its first year of operation in Atlanta. Today it's one of the great successes on Wall Street, with more than 700 stores across the country and 160,000 employees.
One reason the book is so engaging is that it includes corporate anecdotes. A favorite: the company banned wild parties after several employees were demoted and a couple were fired in the wake of a drunken annual managers' meeting. Another yarn involves Sears, which made one of the worst financial mistakes in retailing history when it passed on a deal to purchase Home Depot in the early 1980s. The authors are self-serving at times; for example, they whine too much about paying $104.5 million to dispose of a sex-discrimination lawsuit. But there's no denying the smashing performance of Big Orange. Marcus and Blank paint a story with some sparkling advice for practically anyone in business. --Dan Ring
Book Description
One of the greatest entrepreneurial success stories of the past twenty years
When a friend told Bernie Marcus and Arthur Blank that "you've just been hit in the ass by a golden horseshoe," they thought he was crazy. After all, both had just been fired. What the friend, Ken Langone, meant was that they now had the opportunity to create the kind of wide-open warehouse store that would help spark a consumer revolution through low prices, excellent customer service, and wide availability of products.
Built from Scratch is the story of how two incredibly determined and creative people--and their associates--built a business from nothing to 761 stores and $30 billion in sales in a mere twenty years.
Built from Scratch tells many colorful stories associated with The Home Depot's founding and meteoric rise; shows that a company can be a tough, growth-oriented competitor and still maintain a high sense of responsibility to the community; and provides great lessons useful to people in any business, from start-ups to the Fortune 500.
Great Stories
"Ming the Merciless": The inside account of the man who fired Arthur Blank and Bernie Marcus
"My people don't drive Cadillacs!" How Ross Perot almost got involved with The Home Depot
"Take this job and shove it!" The banker who put his career on the line to get The Home Depot the loan that enabled it to survive
"Folks, I tell ya, if these Atlanta stores were any bigger, we'd be paying Alabama sales tax." Home Depot's first good ol' southern advertising campaign
A Company with a Conscience
When disasters like the Oklahoma City bombing or Hurricane Andrew happen, Home Depot associates don't ask for permission to respond. They react from their hearts--whether that means keeping their store open all night or being on the scene with volunteers and relief supplies.
The Home Depot doesn't just contribute money to organizations like Habitat for Humanity and Christmas in April, but also provides its people to help lead and grow these community efforts.
Great Lessons
Know your customer: In The Home Depot's case, customers don't pay for wider aisles and a pretty store, but for a wide assortment and low prices
Why everyday low prices mean more sales overall: The marketing philosophy The Home Depot learned from talking with Sam Walton
Market leadership: Why The Home Depot never goes to a major new market with plans to open just a few stores
The strategy for profitable growth: How The Home Depot redefined its U.S. market from its $135 billion traditional "do-it-yourself" base to a much larger pond of $365 billion
How to change the rules of the game: How The Home Depot bypassed almost all middlemen, allowing it to pass on huge savings to customers
Built from Scratch is the firsthand account of how two regular guys created one of the greatest entrepreneurial successes of the last twenty years.
Opening the First Store
"What the hell happened? Who screwed up the store? . . . Whatever time remained before the doors were scheduled to open for the first time, we sped around in forklifts, stomping on the brakes, scuffing up the flooring so it would once more look like a warehouse."
Customer Service
"If ever I saw an associate point a customer toward what they needed three aisles over, I would threaten to bite their finger. I would say, 'Don't ever let me see you point. You take the customer by the hand, and you bring them right where they need to be and you help them.'"
Giving Back
"When The Home Depot went public we realized that we had the financial capacity and wherewithal to give back to the communities where we did business. There is a concept in Judaism called tzedaka, which means 'to give back.' It is considered a mitzvah, a good deed, to give to someone who doesn't have, and we believe strongly in giving back to the community."
Selling the Vision
"We had to be psychologists, lovers, romancers, and con artists to get vendors aboard. Our ability to paint a picture of how that would take place--lowest prices, widest selection, and great customer service--was what convinced skeptical manufacturers to sell merchandise to us during the early years."
The Importance of Values
"I have never had anybody work for me in retailing who didn't work for me out of love, as opposed to fear. We carried this approach into building The Home Depot. We care about each other and we care about the customer. The things that we do for customers inside and outside the stores demonstrate our commitment to them. And then when something happens within the company, we circle the wagons. We help each other."
Customer Reviews:
The INDISPENSIBLE history of building a business from one store with zero sales to a $100 BILLION company. .......2007-01-18
It never ceases to amaze me in what it takes to satisfy a reader. When I read a book like this, I am basically asking myself several questions. How on earth did these guys do it? How did they come through the funnel and get it done. What was at stake? What were the major premises of the concept? Could it have failed, if so how? How close did it come to failing? Could some one else have done this, or replicated it, or perhaps have done it better.
A lot of life is pure fantasy. You have your own template of how things works, and you look at the world and you see that template everywhere. If you go out and try to apply this system and superimpose it onto the real world, it either fails or it succeeds. Sometimes the template is a good one, but the execution gets screwed up.
When I look at Home Depot, a story that I have an intimacy with, I found this particular book to be fabulous. There is nothing boring about it; in fact I found every page worthwhile. Having spent 35 years in Wall Street running money, and figuring out how does a company make a buck, I found this book even more worthwhile. If you are involved in the investment business, this becomes a particularly worthwhile read.
If you run a company or have aspirations towards a career in management, you better read this book, because there is something in it for everyone. For most of us, there is more than one thing in it. Peter Drucker the ultimate management mind of the 20th century probably said it best when he talked about the corporation as a living, breathing organism that required nourishment on a daily basis. You just can't assume that corporations will continue to exist simply because they exist now.
Every day a company fights for its corporate life, for its right to continue to exist. Those corporate entities that assume that they will always be around - NEVER LAST. Other entities out there either eat them up, or they suffer the slow final death of arrogance, and go out of business without even knowing why they went out.
Home Depot is the story of two guys that got up in the morning every morning, fighting for the right to keep doing it a better way. They lived by the credo that you have to keep moving or they will throw dirt on you. Some of the lessons and ideas you will learn from this book include the following:
· CUSTOMER SERVICE - You have to take care of good people, and constantly be on the lookout for them. If necessary hire them, even when you don't have the jobs for them because you may not get a second shot at them.
· DOING THE RIGHT THING ALL THE TIME - It can cost you money doing the right thing, but it comes back in spades. Something else happens when you do the right thing. People realize your efforts, and some will take advantage of you, but that will be more than offset by the multitude of others who will become loyal customers for life.
· NOBODY LOVES A COMPANY- They may love what you do, and what you do for them as customers, but there is no real loyalty to companies, at least in this generation. Home Depot always tried to make as many of their employees stockholders as possible, so that they could align the employee (associates at HD) goals with the corporate goals.
· THIS IS A TOUGH PLACE TO WORK IF YOU ARE INFLEXIBLE - This lesson was lost on the current Chairman, CEO Nardelli who was fired by the Board for his IMPERIAL management style. He also possessed no understanding of the Home Depot culture as he tried to superimpose his General Electric template on the company. He failed miserably but that's another book.
· IF YOU CAN SAVE THE CUSTOMER MONEY, DO IT - Always do the right thing by the customer, and you will have a customer for life. Go the extra mile for the customer. CULTIVATE the customer.
· THE FOUNDERS WERE LIVING ON THE FUMES OF DREAMS - I loved these stories. These guys Marcus and Blank were honest about what they faced, and several times this company was touching or facing bankruptcy. This is an important lesson. The way around it is to have twice as much capital as you think you need. This by itself was worth reading the entire book. This is priceless knowledge.
· IT'S ABOUT PRICE, SELECTION, AND CUSTOMER SERVICE - Never lose sight of this statement and act on it in your own business goals. Give people the best price you can, and the finest selection of merchandise. If you back it up with the industry's best customer service you have found for yourself a business model for success. It may sound simple, but try executing on it.
So let me let you in on a secret. I spent years with Bear Stearns well over 20 years ago as a limited partner. When I read the early financial stories of Home Depot on Wall Street, I knew that what the founders in this book were saying was the complete unvarnished truth.
The story of how Ross Perot, one of America's wealthiest men in the early 1980's blew having dominant control of this company is now the stuff of myths. Nevertheless it's a true story. The founders ultimately turned down Ross Perot as a shareholder. They believe Perot to be a control freak. Yes, Perot didn't want the founders driving around in a Cadillac. Perot was a Chevy man. Well, the Chevy man blew a $60 billion dollar fortune by not investing a couple of million in Home Depot.
Then there's Ken Langone, the financial guy behind this phenomenal story. Langone may be the only guy in America to be the IPO maven behind two all time American success stories. He successfully brought public both Ross Perot's EDS, and the Home Depot. Who else can say that? He also made a billion dollars in the process. Langone is a unique, fabulous, walk to the well with you kind of guy. Among Wall Street types, he is unique, and the Street needs many more like him.
There is a story in the book where Langone is involved in a stock sale to a very nasty executive who is very prominent in his own right. Every time the executive refuses to give in to Langone's price, Langone just keeps upping the ante on him. This goes on for pages. It is uproariously funny, and is deserving of retelling over and over again. You will love this book, and learn an enormous amount about business in the process. It should probably be required reading for all MBA programs in management.
If you have any desire to understand what it takes to dedicate your entire life to building something, especially in the business world than this book is a read for you. There's one more thing that I must get across that is compelling. Having spent my life involved with companies like Home Depot, and high-powered successful people, I have come to the conclusion that it does not have to work out successfully.
There is no such thing as one must succeed, or it was ordained that this must happen. As an example Home Depot could have gone out of business a half dozen times before becoming so financially solvent that the business model had to work.
Steve Jobs at Apple could have decided 20 years ago, to license that Apple operating system to the PC industry, and Gates and Microsoft would never have happened. GM could have decided to build quality cars 25 years ago, instead of building [...]for decades while the Japanese took the market away.
Al Gore could have concentrated just a little bit more on Florida in 2000, and George W. Bush would have never been. John Kerry could have fought off the challenge of the Swift Boat accusations, and Ohio would have gone his way, and with it the election.
In the end, it's really a question of who comes through the funnel, and that is not always predictable. As I read this wonderful book, I came to the conclusion once again, that yes, you have to go for it, and dedicate all to getting there, but there is no certitude that you are going to make it. Just make sure you follow YOUR PASSION, because no matter where you wind up, a PASSION FILLED LIFE is a life WORTH LIVING. Good luck.
Richard Stoyeck
Home Depot provides a horrible experience.......2006-12-29
If you like wandering around with no service, ringing yourself out at the register, and watching a bunch of orange outfits ignore you, try Home Depot. The bigger the company gets, the more horrible the experience. Try True Hardware.
I'm rich. I started a company. I wrote a book........2004-08-24
What a laugh. Yes you!!! The average American with your wealthy silent investor in your pocket. You too can open a store.
Home Depot has spent a good deal of money trying to improve its image; including writing these books. HD has serious problems with women suing them.If you tell the customer that you are serving them well, and beat them over the head that they are receiving top notch lip service, then eventually some will believe it.
HD has spent millions improving their stores by widening ailses and better lighting. They claim to be industry leaders yet can't seem to shake Lowes from opening stores all around HD stores and even in HD's home Atlanta market.
They are very aggressive and drive their employees to bring shareholder value. They do offer products for less and have had great financial backing.
They also control costs by "Rifting" which means they fire people that start earning enough money that it becomes cheaper to train someone else.
Its one thing to write a book to laud yourself. Why not write about all the dirty tricks you pulled to get there.
Full of Lies.......2003-10-03
Let's face facts: home depot is known for abysmal service and really, really shoddy haphazard installations. They probably spend more on defending lawsuits than on store development. This book makes them look like such wizards, such brilliant and benevelont businessmen, when in fact they have done studies to see what the minimum level of customer service they can get away with is - and then tried to stretch that envelope.
I am sure Ken Lay could write books full of accolades to Enron. It would be just as true, and just as much a waste of time and money to read.
A great story..........2003-09-07
and very well told, which really makes this book a fast read (I had a hard time putting it down).
Provides, IMO, valuable information that will be useful for any business owner. I am glad these guys took the time to share their story, and I hope I get to meet them one day.
What a great way to spend a rainy weekend. You'll love it as it reads like a novel. And you'll never look at Home Depot the same way.
Book Description
This Special Edition of The Art of War by Sun Tzu presents this timeless classic in two forms:
Section I contains the complete thirteen chapters of Sun Tzu's masterpiece in Chinese together with the English translation of Lionel Giles without notes or commentary. This presentation avoids the objection that commentary tends to clutter and obscure the clarity of thought of the ancient military genius.
Section II contains the complete translation by Lionel Giles including his extensive introduction and the fully annotated text with explanatory notes and critical commentary. His Introduction includes an historical account of Sun Tzu's work, evaluations by and of early Chinese commentators, an essay examining the traditional Chinese attitudes toward war and a bibliography that details Giles' source materials. The text in this section includes critical commentary and notes by both the Chinese historians as well as by Giles himself.
Lionel Giles, as the Keeper of the Department of Oriental printed Books and Manuscripts of the British Museum, was uniquely qualified to translate and explain this great classic Chinese work to Western readers. First published in 1910, Giles' translation is widely considered to be the definitive English version.
Other Special Editions in this series which deal with the subject of warfare and strategy include:
The Art of War By Mao Tse-tung - Special Edition
The Art of War By Baron De Jomini - Special Edition
The Art of War & The Prince By Machiavelli - Special Edition
Customer Reviews:
The Best !!!.......2007-07-12
This is the best edition of Sun Tzu's "Art of War" I have ever seen. It solves all the problems of reading this classic masterpiece in translation. If you wish, you can just read the first part, the straight translation, which is decorated with the Chinese characters at the beginning of each chapter. Or, if you really want to understand what Sun Tzu wrote, in context, you can read the second part that contains Giles' annotation and comments by several ancient Chinese scholars.
There is no doubt that Sun Tzu was a military genius and that his book has a well-earned reputation as the best (in addition to being the first) treatise on warfare ever written. This book is so important; in terms of its historical relevance, philosophic world-view, strategy instructions and what it has to say about human nature; that I feel it ranks among the dozen or so best books in the world.
The Art of War.......2007-07-12
The Art Of War is one of the oldest books ever written, yet it is still used today.The Art of War is one of the most famous studies of strategy and has had a huge influence on Eastern and Western military planning, business tactics, and beyond. The book had possibly influenced Napoleon and even the planning of Operation Desert Storm. it has 13 very interesting chapters.
The Art of War helps focus problems in such a way they can be solved sistematically. It is important to keep in mind that it's better to beat the enemy without fighting.
It is an amazing book. Try it!
Excellent Edition - A Masterpiece.......2007-07-12
This particular edition of Sun Tzu's Masterpiece is excellent. It presents the Chinese text together with the plain translation and then it presents the full Giles translation, with the complete set of notes and annotation. It doesn't get any better than this.
Over the years, Sun Tzu's book has received a great deal of attention for a reason: Sun Tzu was a military genius. His rational approach to warfare has been a model that has been applied to all manner of activities and, simply because it is rational, it has generally been helpful. But, make no mistake, the real subject is warfare.
From the outset, Sun Tzu's message is that war is too serious to treat lightly. It is destructive and costly to all involved. A good general, according to Sun Tzu, is one who can win by peaceful diplomacy, and intimidation if necessary, but who minimizes the inevitable casualties and destruction by applying force only when and where it will accomplish the objective. Sun Tzu makes a great deal out of obtaining and using intelligence, spies, and every available resource to the best advantage - which is invariably to bend the enemy to your will without unnecessary death and destruction.
This particular edition, with its full set of explanatory notes tucked away in the second part of the book, provides a better feel for Sun Tzu's message than any of the plain, unexplained versions. It provides the background necessary for understanding the full extent of Sun Tzu's genius. After you think have mastered the message and begin to re-read the plain translation in the front of the book, you will appreciate having the insight of the scholarly Lionel Giles just a few pages away.
Excellent Edition !!!.......2007-07-11
This particular edition of Sun Tzu's Art of War is really excellent. It contains three separate copies of Sun Tzu's book:
1. The original Chinese text (in modern simplified Chinese characters),
2. A facing version of Lionel Giles' superb translation into English (without notes or comments) and
3. The complete Giles Translation with an extensive introduction and notes throughout the text that provides detailed insight into the meaning and intentions of the text.
Lionel Giles's translation is the gold standard for Sun Tzu. His deep understanding of ancient Chinese culture and his own roots in Western culture gave him a unique opportunity to bridge the gap and present native English speakers the opportunity to really understand and appreciate the mindset of this voice from antiquity.
Of all the versions of Sun Tzu's book on the market, this one is undoubtedly the best. The scholarship and detail to attention of this edition pays the respect and gives the credit to the great work that it deserves. Other, abbreviated, versions of Sun Tzu's book have their place, but not for those who actually want to understand the lessons of history that have been passed down through the centuries. The meaning of the text, after 25 centuries, requires the perspective of an oriental scholar with Giles' credentials. It is unlikely that the bare English translation, without notes or commentary, can convey to a modern reader the real meaning and intentions of a 2,000 year old Chinese genius.
This edition has both impact and insight.......2007-07-11
Of the several available editions of "The Art of War" by Sun Tzu, the Giles translation is clearly the best. This edition, which contains two separate versions of the Giles translation, one with and one without commentary, resolves the main sticking point with other editions. They either just give the stripped down version or the fully annotated version.
When I first discovered "The Art of War", it was the full Giles translation. As most students of philosophy do, I found it fascinating. After reading it several times, and appreciating the explanations in the running commentary, I began to think that I really understood what Sun Tzu was saying and began to feel that the commentary had become cumbersome. Consequently, I obtained a different translation, with no notes or commentary - a booklet really - which simply didn't have the flavor of the Giles Translation. Finally I found a copy of the Giles translation, without the notes and commentary, which I could read and enjoy without being put off by the interspersed commentary that I had begun to find distracting.
Needless to say, I ultimately found it difficult to read the uncommented version without feeling a need to refer to Giles' notes in the full version, which I had given away. When I discovered this edition, I immediately understood that I wasn't the only one who appreciated not only Giles' scholarly translation but also his insight.
This version: The Art of War by Sun Tzu - Special Edition; is the one you want. Otherwise, you will be missing out on the impact of the unadorned translation or the insight of one of the world's great oriental scholars.
Amazon.com
Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture.
Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all."
Book Description
Since 1987, Starbucks's star has been on the rise, growing from 11 Seattle, WA-based stores to more than 1,000 worldwide. Its goals grew, too, from the more modest, albeit fundamental one of offering high-quality coffee beans roasted to perfection to, more recently, opening a new store somewhere every day. An exemplary success story, Starbucks is identified with innovative marketing strategies, employee-ownership programs, and a product that's become a subculture. Whether you're an entrepreneur, a manager, a marketer, or a curious Starbucks loyalist, Pour Your Heart into It will let you in on the revolutionary Starbucks venture. CEO Howard Schultz recounts the company's rise in 24 chapters, each of which illustrates such core values as "Winning at the expense of employees is not victory at all."
Customer Reviews:
starbucks is special because it is personal.......2007-09-20
this book tells the very personal story of how Howard Schultz discovered, changed and created the Starbucks we know. Schultz grew up in the projects in Broooklyn, NY, moved away to college in the midwest and became a driven sales rep. He then discovered Starbucks which was a supplier of coffee beans of the best quality. The owner/managers were extremely fastidious about quality and Schultz adopted this obsession with excellent coffees. He realized the appeal not only of excellent coffee, but of the cafe, a place to socialize and enjoy the drink. Eventually he left starbucks to found Il Giornale, the precursor of starbucks cafes, then returned to buy starbucks and the name. From that time, he embarked on a dramatic, high paced quest to expand starbucks into a reknowned supplier of the best coffees and the most appealing coffee shops, enlisting a number of equally driven as well as scrupulous team mates along the way. Unmistakably, the journey was and is marked by integrity, fanatical devotion to quality, courage, care for the partners (employees) and customers as individuals. Moreover, the personal approach to the product is illustrated by the great care, almost trepidation, taken before a new product is introduced. And equally noteworthy is the source of the new product: requests by customers, as relayed by the store partners. For instance, the frappuccino. On the other hand, the team is able to invest on a fantastic scale and at impressive speed to expand the reach of starbucks.
To better understand starbucks, if you don't already, read this book.
Finally, this book tells why starbucks is radically different from fast food places which also happen to serve coffee.
Intriguing Entrepreneurial Story - Good Read.......2007-08-12
This book reads like a novel, keeps you interested, and also gives amazing insight into entrepreneurship and one of America's most interesting cultural icons. I enjoyed both the topics and the style of the book. highly recommended for anyone who is interested in business, entrepreneurship, and marketing.
Pour Some Truth Into It.......2007-07-31
One reviewer here points out that Howard, being from Brooklyn and later working out of New York, "failed to cross the bridge and discover Little Italy where they had been making lattes and cappuccinos for decades."
It suddenly occurred to me, not only did Scultz fail to discover Little Italy before he made his famous trip to Milan in 1983 as a Starbucks employee, but he actually contradicts himself in the book about America's intro to lattes and cappuccinos. Example: page 53 - his "first taste" of a caffe latte in Verona: "No one in America knows about this . . .etc." Then pages 58, 59: When he has his first "test run" of an espresso bar (April '84) "As far as I know, America was first introduced to caffe latte that morning."
Problem is, on pages 81-84 when he becomes associated with Dave Olsen to start Il Giornale, he gives the following background on Olsen: "In the Fall of 1974 he opened Cafe Allegro on an alley just opposite main entrance to UW campus. Few Americans knew the term caffe latte in those days. He made a similar drink and called it a cafe au lait." This was 10 years prior to his espresso experiment in downtown Seattle!
Did Schultz rewrite history in order to sell a book? That clearly wouldn't have been necessary. But there is an additional problem. I have a friend who worked at the University Village store in 1977 who has a story that similarly contradicts Schultz's timeline. He told me the following: "During our training at Starbucks they pulled out an espresso maker to show us how to make capuccinos (only to demo the machines since they weren't making drinks for sale). The person doing the demo started with more-or-less an apology - something like "foaming milk is hard to do and the goal is to just get the top of the drink completely covered with foam". Meanwhile I had discovered 2 espresso houses in Seattle (the Allegro and the Last Exit Off Broadway). They were making good lattes (then called café au-laits) with lots of foam. I realized that either our machines were merely toys, or the person giving the demo at Starbucks did not know how to properly foam milk. I went across the street to QFC, bought a gallon of milk, set up a machine in the shop, and proceeded to foam milk until I could do it the right way. It took most of the gallon to do it but I was able to produce 3 times the amount of foam (on a volume basis) as the milk I was using." This was in 1977, seven years before Schultz' test run of an espresso bar in downtown Seattle!
Although I thoroughly enjoyed the book, I would be interested to know if someone can shed any light on this obvious discrepancy.
An Entrepreneur's Guide to How to Make it Big.......2007-07-04
Schultz not only is a great storyteller; he provides the reader with so many ways to refer back to the book with his catchy subtitles and quotes. What struck me most was his ability to reiterate time and time again the importance of relationships and how you treat your people to the success of any organization. His remark that a business who is satisfied with serving a customer coffee from a pot that is sitting there for an hour is not one he wants to deal with shows just how important it is to set standards and keep them.
Love it!.......2007-06-02
I just graduated high school and my dream is to own a coffee shop. This book was the perfect read. I loved it! It gives great tips and its always nice to learn from other people's mistakes. :] I deffinately recommend it. Every entrepreneur should read it, whether or not you get into the coffee business.
Book Description
Tactics of the Crescent Moon comes none too soon for deployed U.S. service personnel. Little, if any, of their battlefield intelligence has been tactically interpreted. U.S. analysts are generally more interested in the enemy's strategic or technological capabilities. Even if those analysts did want to tactically assess the information, most lack the infantry and historical background to do so. This book fills that void. It revealsfor the first time in any detailthe most common small-unit maneuvers of the Iraqi and Afghan resistance fighters. Its author is a retired infantryman and recognized authority on guerrilla warfare. He has traveled the world extensively and still trains active-duty U.S. units.
Tactics of the Crescent Moon could save many lives (if not turn the tide of war) in the Middle East. It is a heavily researched, well-illustrated, and spell-binding account of how Muslim militants fight. While the book delves mainly into their tactical method, it also uncovers their cultural orientation. This nail-biting nonfiction covers events as recent as 15 September 2004.
Customer Reviews:
Understand what we're up against.......2007-02-27
If you want to truly understand how difficult it is to fight and win in the Middle East, then this book is required reading. Far too often we get watered-down information out of the press and on the Internet but the tactics of our Eastern adversaries go unmentioned. We know of suicide bombs, but where did this tactic originate? Which group in the Middle East is the most proficient at close-range combat? Where does Al Qaeda excel and what is the role of the Iranian Revolutionary Guard? Are Sunni and Shia groups always adversaries, or will they work together when faced with a common enemy?
This book gives countless examples of diffent tactics in different areas of the world from Afghanistan to Chechnya to the Levant. It illustrates the strengths of our adversaries and addresses our own weaknesses as a "Western" army. Finally, Poole makes recommendations on how we can win this fight through better light infantry tactics and restrained use of preparatory fire and air power.
It is in my opinion the best book yet on this "4th Generation" warfare. It is an outstanding read and will make you an expert amongst your friends when discussing the current state of military affairs in the Middle East.
After reading this book I sent it to my old ROTC school.......2006-11-28
I would highly encourage any person who is Battalion staff or lower to read this book. All Army and Marine personnel should read this book on the jet flying them to Iraq or Afghanistan. This book will give a typical soldier or marine a good snap shot of how the Eastern combat mind thinks. Also, unlike much propaganda to the contrary, the Islamic soldiers fight using Eastern techniques. There is more hand-to-hand fighting than in the past. American's just can't call in their massive fire support because the targets may not be easy to hit.
This book is great for privates, sergeants, lieutenants, and captains. I don't know if the advice will be taken if it's read at the level of battalion or above. That is where the "rubber no longer meets the road". The staff disconnect from the soldiers begins.
For all war fighters this book is a must read. All ROTC departments, Marine, and Army infantry should have this book as required reading.
A must read for those who leave the wire.......2006-11-21
During seven months in Falluja in 2005 I spent approximately 150 days in the city. The history alone in this book showed us just how much we may have been underestimating our enemies, and that if they followed their classical influences they could have done much more damage.
The history is priceless dating back to influences of the Samarai and how it came to bring the original Middle Eastern assassins, and how today's suicide bombers are like those in the past, only they have explosives instead of knives, and do not need as much skill.
John Poole had spent close to 30 years in the Marine Corps leading men as both a gunnery sergeant (when enlisted) and a Lt Colonel (when commissioned). He saw Vietnam first hand, and left feeling that he could have done more for the men he'd led. Although the officers that are in charge of teaching battle field skills are not fast to accept his methods the men on the ground who deal with the enemies in the streets of Iraqi cities know he is right.
Timely and practical.......2006-11-10
As a retired military officer, I think highly of Poole's books, including this one - he provides practical information that could save lives if they were required reading for our troops being sent to Iraq and Afghanistan.
All warfighters should read this.......2006-09-15
This book should be read by a variety of folks that desire to understand even a little bit more about what is happening and happening to US in the middle east. It is not a book that spends countless pages complaining about the state of union. This book will enable the tip of the spear as we are so fond of referring to our fighting forces, concise and credible information with regard to the mindset of their opposing forces. I have been told over and over, that you cannot defeat an opponent unless you understand how he/she thinks. It does shed some light on how the military-industrial complex is steering the people of many countries wrong by proposing extensive, expensive weapon systems that separate the men from the battle and advertise a zero loss of life war for our side. (Both sides should just throw rocks, it'll be simpler) And above all it mentions the one issue that is generating higher and higher turnover rates, ARMCHAIR war fighters, and the military personnel system, that rewards compliance and not innovation, that condones individualist and fails to properly reward teamwork. Battles should be fought from front to back and not the reverse as we are doing. I recommend this book to all, and not just to those in uniform.
Books:
- The Wars of the Roses
- This Way for the Gas, Ladies and Gentlemen (Penguin Classics)
- Time on the Cross: The Economics of American Negro Slavery
- Tragic Mountains: The Hmong, the Americans, and the Secret Wars for Laos, 1942-1992
- Up Country
- War and Change in the Balkans: Nationalism, Conflict and Cooperation
- Wellington's Rifles: Six Years to Waterloo with England's Legendary Sharpshooters
- West to a Land of Plenty: The Diary of Teresa Angelino Viscardi, New York to Idaho Territory, 1883 (Dear America)
- What They Fought For 1861-1865
- 1776
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